Melody Phuan
User Research Associate at StaffAny- Claim this Profile
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Korean Elementary proficiency
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Chinese Limited working proficiency
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English Native or bilingual proficiency
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Indonesian Elementary proficiency
Topline Score
Bio
Credentials
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Youth Expedition Project Leaders Training Course
ETCH EmpathyDec, 2019- Nov, 2024
Experience
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StaffAny
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Singapore
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Software Development
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1 - 100 Employee
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User Research Associate
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Feb 2022 - Present
Research Efficiency• Cold calling and recruiting international leads as research participants• Maintaining customer relationships for recurring research participation• Propose research projects to internal stakeholders based on their short and long-term goals• Developed recurring NPS reports to serve stakeholder objectives like internationalisation, net dollar retention, churn prevention and choosing the right integration partners• Adapted user persona and archetype frameworks for the B2B context by hosting a user segmentation hackathon to understand nuanced jobs-to-be-done across geographical marketsProduct Projects• Generate competitive analyses for designers and investors• Probe users on specific use cases to help designers and PMs prioritise feature requests• Moderate web and mobile-based usability tests• Highlight decision-maker pain points and value propositions to Sales for pitching and marketingTeam Engagement• Plan recurring L&D sessions to help the team adopt better frameworks and best practices• Host bi-weekly virtual lunches to engage remote colleagues
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User Research Intern
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Aug 2021 - Jan 2022
• Acted as a stand-in Sales Development Representative for inbound leads• Consulted industry peers on how research processes run in other teams• Spearheaded an internationalisation research project guiding the product's expansion to Malaysia
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Saw Swee Hock School Of Public Health
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Singapore
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Higher Education
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1 - 100 Employee
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Research Intern
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Jan 2021 - May 2021
• Helped to develop a systematic review on Vocalisation in COVID-19 • Performed a literature review organising scientific data from 50 clinical studies • Helped to develop a systematic review on Vocalisation in COVID-19 • Performed a literature review organising scientific data from 50 clinical studies
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SAP
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Germany
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Software Development
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700 & Above Employee
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CSR & PR Intern
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May 2019 - Nov 2019
• Evaluated 200 submissions for SAP’s data analytics competition to solve world problems • Summarised key PR information in executive briefing documents for media events • Facilitated weekly cadences with project members from ASEAN Foundation, Jakarta • Co-organised eight events including two external engagements in Bangkok • Proposed the selected theme for the regional Town Hall broadcast • Designed posters and edited corporate videos for internal circulation • Evaluated 200 submissions for SAP’s data analytics competition to solve world problems • Summarised key PR information in executive briefing documents for media events • Facilitated weekly cadences with project members from ASEAN Foundation, Jakarta • Co-organised eight events including two external engagements in Bangkok • Proposed the selected theme for the regional Town Hall broadcast • Designed posters and edited corporate videos for internal circulation
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Education
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2017 - 2021
National University of Singapore
Bachelor's degree, Communications and New Media -
2011 - 2016
School of the Arts Singapore
International Baccalaureate Diploma, Visual Arts
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