Melody Liu

Junior Public Relations Manager at Lovehoney Group
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Contact Information
us****@****om
(386) 825-5501
Location
Hong Kong, Hong Kong SAR, HK
Languages
  • Cantonese -
  • Mandarin -
  • English -

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5.0

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Emmy Nicholson

I am delighted to provide a testimonial for Melody, with whom I’ve had the pleasure of working with at Lovehoney Group for the past two years. Her dedication, professionalism, and unwavering commitment to achieving outstanding results have consistently impressed me. Her communication skills, strategic thinking, and creative flair make her an invaluable asset to our team. Whether it be crafting compelling press releases, fostering meaningful relationships with stakeholders, or navigating complex media landscapes, her expertise shines through in every task she takes on. Furthermore, her ability to remain calm under pressure and handle challenging situations with grace is truly admirable. It is an absolute pleasure to work with such a talented individual who consistently goes above and beyond expectations, and I wholeheartedly endorse her as a PR professional.

Mabel Lau

I have had the privilege of working alongside Melody for the past several years, and it is with utmost confidence that I recommend her for any professional endeavor. Melody is an exceptional and highly skilled Public Relations professional, with a deep understanding of the industry and a passion for delivering outstanding results. Her extensive knowledge of media relations, strategic communication planning, and crisis management is truly commendable. One of Melody's greatest strengths is their exceptional communication skills. Whether it be crafting compelling press releases, developing engaging campaigns, or effectively pitching stories to media outlets, she has consistently demonstrated an unparalleled proficiency in conveying messages with clarity and impact. In addition to her technical expertise, Melody is an incredible team player and collaborator. She possesses an innate ability to understand the needs and goals of various stakeholders, allowing her to build strong and lasting relationships. Her natural charisma and approachability make her an asset in any team, fostering a positive and productive work environment. What sets Melody apart is her unwavering dedication and commitment to excellence. She continuously strive for perfection in every project she undertakes, going above and beyond to ensure satisfaction within internal teams. Her attention to detail, creativity, and strong work ethic are truly remarkable and have garnered numerous accolades for her contributions. In summary, I cannot speak highly enough of Melody's professionalism, expertise, and character. Her exemplary performance and contributions have had a significant impact on our organization's success and reputation. I am confident that she will bring the same level of dedication and passion to any future endeavor she pursue. If you are seeking a highly skilled and talented Public Relations professional who excels in delivering exceptional results, I wholeheartedly recommend Melody. She is an absolute pleasure to work with and an invaluable asset to any team.

Miyu Ozawa

I had the pleasure of working with Melody for 1.5 years, and I can confidently say that she is an outstanding colleague and an excellent team player! Melody was always willing to lend a helping hand and share her extensive knowledge and expertise with me. Her ability to collaborate and communicate effectively made her an invaluable member of our team. Melody's passion, dedication to her work and her commitment to achieving results were truly inspiring. I would highly recommend Melody to anyone looking for a talented and reliable professional in the field of Public Relations.

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Credentials

  • Public Relations Mistakes to Avoid
    LinkedIn
    Aug, 2023
    - Oct, 2024

Experience

    • Germany
    • Wellness and Fitness Services
    • 200 - 300 Employee
    • Junior Public Relations Manager
      • Feb 2022 - Present

      - Handling public relations across 3 regions in Asia, including Hong Kong, Singapore and Taiwan- Leading multiple brands, including Womanizer, We-Vibe and Arcwave to becoming publications’ top-mentioned sexual wellness brands in the 3 regions- Developed and executed culturally relevant campaigns, leading to increased brand awareness and positive media coverage- Built and maintained strong relationships with journalists, resulting in regular media placement in top-tier publications, radio shows, video interviews- Managed and coordinated regional media events, resulting in increased brand visibility and positive media coverage- Facilitated media interviews and coverage by introducing journalists to subject matter experts within the company, resulting in increased media placements and thought leadership opportunities- Collaborated with cross-functional teams, including brand, creative and sales teams to ensure cohesive and effective campaigns and messaging across all channels- Monitored and analyzed media coverage, providing regular reports and insights of own brands and competitor brands to leadership team to inform business decisions - Managed budgets, negotiated contracts and ensure timely delivery of materials for campaigns- Acted as a spokesperson for the company, responding to media inquiries when necessary Show less

    • PR Specialist
      • Feb 2021 - Feb 2022

    • Hong Kong
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Executive
      • Feb 2019 - Feb 2021

      - Delivered high-quality results for a variety of clients, including Drunk Elephant’s 2nd top-mentioned beauty brand in Hong Kong as of 2020 - Handled and led multiple accounts simultaneously, with a focus on media and influencer relations - Assisted Account Manager in the creation and execution of integrated communications projects, PR programs and events - Nurtured best-in-class media relations and media pitching; handling inquiries from organizations, including but not limited to the press and the public - Created account work such as content strategy, creation and distribution, social management and strategy - Produced and wrote press releases, market analysis and PR reports with providing reliable information - Organized and executed promotional events (visits, tours, exhibitions, open days) - Coordinated and maintained brand communications assets, collaterals and overall communications strategy - Responsible for English copywriting and translating across all brands (industries including science, business, lifestyle, beauty, F&B) Client portfolio: Drunk Elephant, Leica Camera, Estee Lauder Companies, MAC, Hennessy V.S.O.P, Veuve Clicquot, Philips Beauty Show less

    • Senior PR & Marketing Executive
      • Jun 2018 - Feb 2019

      - Account Management with wide range of clients for Public Relations - Daily creation of unique online written content that engages existing and potential consumers- Handle all communications (includes curation of press releases) with international media teams, community and individuals- Plan, coordinate and execute marketing strategies to build brand awareness - Seed, connect and manage influencers to create digital content for clients- Organize and execute the following events: media tastings, open days, charitable events- Identify new beneficial partnerships and publicity opportunities- Develop and execute creative communications, advertising and promotions- Manage all media tastings to raise brand awareness and partnership opportunities- Implement customer support program with managing and handling customer comments and complaints- Oversee multiple company projects including new website launch, social editorial calendar implementation, blog content creation, corporate brand redesign- Implemented first-ever company and consumer email newsletters, including formulating templates and sourcing content- Purchase and Source for events Show less

    • PR & Marketing Executive
      • Jun 2017 - Jun 2018

    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Brand Communications Intern
      • Jul 2016 - Dec 2016

      - Worked closely with FCMG brands including NYX Professional Makeup, L’Oreal Paris and Maybelline New York - Created and managed content such as press releases to be used in email marketing, social media platforms and printed publications - Assisted in the creation and implementation of multiple events for brand launch - Managing social media presence by collaborating with key opinion leaders - Generated and analyzed traffic against key performance indicators - Supported competitor benchmark analysis and monitored competitor campaigns - Conducted focus group to understand needs, wants, and trends of locals - Running customer relationship management with multiple marketing campaigns and products launches at the same time Show less

    • Hong Kong
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2015 - Aug 2015
    • United Kingdom
    • IT Services and IT Consulting
    • Editorial Intern
      • Jun 2014 - Aug 2014

      - Conceptualized and wrote “Monthly Happenings” columns in Southside Magazine, Expat Parent Magazine and Sai Kung Magazine - Pitched potential clients in the luxury retail and consumer goods space (e.g. Lane Crawford, Shanghai Tang, SkipHop) via emails to establish long-term partnerships and request editorial materials - Conducted interviews and took photographs for editorials focusing on education, parenting, children’s activities, interior design, dining and cooking, outdoors and sports - Coordinated with Art Director to create double-sided page spreads with personal editorial materials Show less

    • Intern
      • Mar 2014 - Jun 2014

Education

  • Institute for Sexuality Education and Enlightenment
    Sexual Wellness Education & Enlightenment Training
    2022 - 2023
  • The University of Hong Kong
    Master's degree, Media, Culture and Creative Cities
    2017 - 2019
  • The University of Hong Kong
    Undergraduate Degree in Social Science, Geography, Global Creative Industries
    2013 - 2017
  • Yonsei University
    Undergraduate, Cultural Design Management
    2016 - 2016
  • Keio University
    Undergraduate, Social Sciences
    2015 - 2016
  • Chinese International School
    IB, Chinese, English, Mathematics, Physics, Visual Arts, Economics
    2007 - 2013

Community

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