Melody Fraser
Senior Graphic Designer and Production Specialist at Mosaic Transit Group is a consortium of three companies ACS, Aecon Concessions, and CRH Canada Group- Claim this Profile
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Bio
Experience
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Mosaic Transit Group
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Canada
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Construction
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1 - 100 Employee
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Senior Graphic Designer and Production Specialist
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Oct 2018 - Present
Led strategic communications planning and annual advertising campaign initiatives for print, billboards, radio and digital social media. Led and organized monthly photography and video teamwork to ensure editorial needs of multiple clients were met and products were strategically aligned. Proactively addressed community and small business complaints and concerns; initiated support solutions through signage and promotional opportunities in public newsletters. Led the documentation of site tours with local councilors, the Mayor and MPPs. Met with local school officials and trustees to offer solutions to safety concerns for students during construction. Mentored and guided teamwork efforts on a full range of multimedia editorial products and community construction notices. Acted as a key spokesperson for the organization at many community relations stakeholder events and client meetings. Show less
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Aecon Group Inc.
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Canada
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Construction
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700 & Above Employee
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Senior Specialist Graphic Design and Production at Aecon Group Inc. | Urban Transportation Solutions
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Oct 2018 - Present
Secondment to Mosaic Transit Group, Finch West Light Rail Transit project. Secondment to Mosaic Transit Group, Finch West Light Rail Transit project.
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City of Brampton
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Canada
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Government Administration
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700 & Above Employee
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Graphic Designer
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Sep 2015 - May 2018
Department of Strategic Communications Office of the CAO, City Of Brampton Responsible for presentation design for City to become COR™ (Certificate of Recognition) certified, demonstrating the City values OHSA health and safety standards on City construction projects. Prepared Future Ready Brampton 2040 communication products to support funding meetings in Ottawa for future infrastructure and transportation projects. Led the design and development of the University Prezi Presentation given by the CAO to attract a university to Brampton, resulting in a partnership with Toronto Metropolitan University and plans to build a university in Brampton. Designed a trade mission sell sheet used by the Mayor to promote the City of Brampton around the world and showcase Brampton as a world-class health sciences and tech ready city. Collaborated with Strategic Communication Advisors representing the various departments at the City of Brampton on design projects, resulting in the further development and growth of the City of Brampton brand. Show less
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Method Graphic Design
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Canada
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Graphic Design
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Founder, Creative, Freelance
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2008 - 2018
Striving for clear, simple visual communication solutions in print and web. Re-branded SpringBoard Data Management to prepare the company for client demand in data analytics. Including logo refresh, stationary, infographics, sell sheets and digital brand assets, resulting in new business and a progressive company identity for 2016 and beyond. Created a new website, wrote copy and prepared images for Hair Loom salon’s social media sites Facebook and Instagram, resulting in immediate interest upon launch and new clients. www.hairloom.ca Designed and branded Streetsville Mile Road Race website, wrote copy, designed posters, medals, race start and finish banners and social media for the race, resulting in more followers on Instagram, Facebook and Twitter. Show less
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Pet Valu
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Canada
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Retail
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700 & Above Employee
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Graphic Designer
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1997 - 2006
Collaborated with all departments: buying, warehouse, accounting and legal on multiple design projects, resulting in the development and growthof positive media exposure for the company. Core member of the planning team for the company, franchisee, vendor trade show. Responsible for print communication, logo development, way-finding signage, schedules and event execution. Results included stronger relationships between suppliers, franchisees and head office. Maintained good working relationships with external suppliers ensuring company projects always had top priority. Show less
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Action Imports
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Mississauga, Ontario, Canada
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Graphic Designer
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1995 - 1997
Designed new full colour catalogue for company’s entire product line. Designed new full colour catalogue for company’s entire product line.
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Siemens
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Germany
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Automation Machinery Manufacturing
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700 & Above Employee
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Graphic Clerk
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May 1992 - Jan 1994
Supporting the Marketing Communications and Public Relations Team to introduce the high speed rail ICE Train to public officials interested in building future high speed rail in the Montreal-Windsor corridor. Supporting the Marketing Communications and Public Relations Team to introduce the high speed rail ICE Train to public officials interested in building future high speed rail in the Montreal-Windsor corridor.
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Education
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Western University
Certificate Course (1 of 7) Communications and Public Relations, Strategic Communications Planning -
Humber College
Inclusive Design and AODA Compliance, Successfully Completed -
Sheridan College
Post Diploma with Honours, New Media Computer Graphics -
Sheridan College
Diploma 3 Year, Graphic Design -
University of Waterloo
Fine/Studio Arts, General