Beatriz Mello

Business Advisor at Disruptiverse
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Inglês Native or bilingual proficiency
  • Espanhol Native or bilingual proficiency
  • Português Native or bilingual proficiency

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Luciana G.

I worked with Bia when I was at Cargill leading our sourcing, recruiting and branding efforts for LATAM and she was the Account Leader for Cargill. Bia was always available, open to challenges, very client oriented and always in a good mood :) I miss working with Bia and I hope to have this opportunity again soon.

Felipe Peres Michelone

My first opportunity in my R&S career was with this wonderful person who welcomed me like a "son". Until today I remember the selection process and that I wanted not only to be approved, but to work with her in the Sales and Marketing division. I had the opportunity to develop a very good job, learn a lot of things (that I still use nowadays), and follow Beatriz's meteoric growth. Her effort brought her the merit of being where she is! I am grateful for the time we have worked together and I admire her as a professional and as a person.

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Credentials

  • Amazon Ads
    Amazon
    Oct, 2022
    - Nov, 2024
  • Melhores Práticas de Governança Corporativa
    IBGC - Instituto Brasileiro de Governança Corporativa
    May, 2022
    - Nov, 2024
  • Creating Change: Diversity and Inclusion in the Tech Industry
    LinkedIn
    May, 2021
    - Nov, 2024
  • Social Media Marketing Foundations
    LinkedIn
    May, 2021
    - Nov, 2024
  • Communicating about Culturally Sensitive Issues
    LinkedIn
    Mar, 2021
    - Nov, 2024
  • Mulheres na Liderança: Estratégias Eficazes para o Sucesso Profissional
    LinkedIn
    Mar, 2021
    - Nov, 2024
  • Presença Executiva para Mulheres em Cargos de Liderança
    LinkedIn
    Mar, 2021
    - Nov, 2024
  • Facilitation Skills for Managers and Leaders
    LinkedIn
    Jun, 2020
    - Nov, 2024
  • Leading Your Team Through Change
    LinkedIn
    Oct, 2019
    - Nov, 2024
  • Reid Hoffman and Chris Yeh on Blitzscaling
    LinkedIn
    Oct, 2019
    - Nov, 2024
  • Rock Your Profile Ambassador
    LinkedIn
    May, 2019
    - Nov, 2024
  • Developing Executive Presence
    Lynda.com
    Feb, 2018
    - Nov, 2024
  • Recruitment Media Expert
    LinkedIn
    Apr, 2016
    - Nov, 2024
  • Strategic Negotiation
    Lynda.com
    Mar, 2016
    - Nov, 2024
  • Negotiation and sales techniques
    Sandler Training
    Oct, 2015
    - Nov, 2024
  • Especialista em LinkedIn Recruiter
    LinkedIn
    Jan, 2014
    - Nov, 2024

Experience

    • United States
    • IT System Design Services
    • 1 - 100 Employee
    • Business Advisor
      • Sep 2023 - Present

      As a Business Advisor, I am in charge of Latin America's construction and expansion strategy, actively contributing to strategic decision-making and achieving business objectives. Disruptiverse is a startup specializing in creating immersive experiences that transcend the limits of reality. As pioneers in the development of multiplatform metaverses, combine virtual reality (VR) and Web 3.0 technology to offer unique experiences. The innovative approach is based on Blockchain integration, which allows you to leverage the benefits and security of smart contracts and NFTs as tokens that can be transferred to a virtual environment. With this, users can have the opportunity to interact and immerse themselves in a fascinating digital universe. Additionally, they specialize in creating live 360º virtual reality experiences for all types of events. If you are looking to boost your brand, captivate your audience, and create meaningful connections in the virtual world, Disruptiverse is ready to transform your vision into a disruptive and memorable reality. Show less

    • Brazil
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Mentor
      • Jun 2022 - Present

      In parallel with my challenge at Skai, I accepted the invitation to be a Mentor at ILoveMyJob. ILMJ is the first Employer Branding hub in Brazil, as it has 3 businesses that work jointly: corporate solutions for EB management and recruitment marketing from attracting to retaining talent, content generation and research on employer branding identifying trends and good market practices in Brazil and the ILoveMyJob People University that trains talents who want to work in EB. The company is 1 year and 4 months old and already has 20 talents, serving clients such as startups, technology companies, industries and large retail. Show less

    • Software Development
    • 400 - 500 Employee
    • Sales Director - LATAM
      • Sep 2021 - Aug 2023

      Leadership and planning of the LATAM operation, managing new business, renewals, and upsell in enterprise clients. Strategic planning to improve Omnichannel performance in paid media (on channels: Google, Facebook, Instagram, Amazon, Tiktok, LinkedIn, etc). Local focal point as a speaker, activations in marketing and brand awareness, culture, and onboarding actions. Leadership and planning of the LATAM operation, managing new business, renewals, and upsell in enterprise clients. Strategic planning to improve Omnichannel performance in paid media (on channels: Google, Facebook, Instagram, Amazon, Tiktok, LinkedIn, etc). Local focal point as a speaker, activations in marketing and brand awareness, culture, and onboarding actions.

    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Enterprise Regional Director
      • Jun 2021 - Aug 2021

    • Senior Enterprise Relationship Manager
      • Mar 2016 - Jun 2021

      Account Executive and Strategic business partner in Enterprise accounts in Brazil and subsidiaries in Hispanic Latam countries. Relationship with C-levels for strategic planning in order to help them improve the process through our solutions. In addition to benchmarks and insights for business optimization and growth, analysis of key KPIs and employer branding strategy through online media.• Prospecting for new business.• Renewing contracts and increasing the portfolio of solutions (addons and up-sell opportunities).• Expert in media solutions sales (Advertising for recruitment - Sponsored Updates and Recruitment Ads).• Sales pipeline and territory planning.• Multi-threading with multiple stakeholders.• Collaborate with cross-functional areas and Linkedin offices all around the world with the objective to increase revenue with new proposals.• Use of data to persuade decision-makers, provide monthly reports, QBRs, training, Linkedin Day, Rock Your Profile, and support from Linkedin.com.• Heavy user of Salesforce as a CRM platform to organize proposals, forecast, the pipeline of new business, and contact with clients.Annual Revenue ~USD 2 million• 116% of quota reached 2020; CLUB Winner FY20• 107% of quota reached 2019;• 127% of quota reached 2018;• 100% of quota reached 2017;• 110% of quota reached 2016;2 Clients indicated for Talent Awards in 2018. One winner client in the Best Talent Acquisition category. Top Companies 2019 - 3 awarded clientsTop Companies 2018 - 3 awarded clientsTop Companies 2017 - 4 awarded clients Show less

    • Relationship Manager
      • Oct 2014 - Mar 2016

      Strategic business partner in SMB accounts in Brazil and Hispanic countries to help companies improve the process through LinkedIn solutions.Benchmarks and insights for business optimization and growth, analysis of key KPIs, and employer branding strategies.

    • Brazil
    • Business Consulting and Services
    • 1 - 100 Employee
    • Member
      • Oct 2018 - Dec 2020

      Confrabusiness promotes networking and business between companies. Confrabusiness promotes networking and business between companies.

    • United Kingdom
    • Staffing and Recruiting
    • 700 & Above Employee
    • Senior Consultant - Sales, Marketing & Retail Division
      • Dec 2013 - Sep 2014

      Relationship with opinion leaders and Top Management of small, medium and large, national and multinational organizations, mapping the different market dynamics and movement of professionals; Top management market mapping; Identification of opportunities and business generation; Expansion of the customer base and increased penetration in key accounts; Negotiation of commercial proposals; Complete management of various recruitment and selection processes for management support professionals and executives for middle and senior management positions in the areas of Sales, Marketing, Retail and Trade Marketing; Use of search methodologies and analysis of executive profiles: searches by market relationship, direct hunting, interviews by skills, assessment of matching the desired profile, use and validation of behavioral tests; Development of commercial strategies for prospecting opportunities in the market and ensuring maintenance of customer service; Territory management, P&L and metrics to achieve monthly and quarterly goals. Show less

    • United Kingdom
    • Staffing and Recruiting
    • 700 & Above Employee
    • Senior Consultant - Sales, Marketing & Retail Division, Finance & IT
      • Apr 2013 - Dec 2013

      Business development for the Sales, Marketing, Retail, Finance and IT areas;Direct management and training of consultants, analysts and interns with monitoring of performance indicators and feedback sessions;Relationship with opinion leaders and Top Management of small, medium and large, national and multinational organizations mapping the different market dynamics and movement of professionals;Identifying opportunities and generating business for the organization;Expansion of the customer base and increased penetration in key accounts;Negotiation of commercial proposals;Complete management of various recruitment and selection processes for management support professionals and executives for middle and senior management positions in the areas of Sales, Marketing, Retail, Trade Marketing, Finance and IT.Use of search methodologies and analysis of executive profiles: searches by market relationship, direct hunting, interviews by skills, assessment of matching the desired profile, use and validation of behavioral tests;Development of commercial strategies for prospecting market opportunities;Territory management, P&L and metrics to achieve monthly and quarterly goals. Show less

    • Consultant - Sales, Marketing and Retail Division
      • Nov 2011 - Apr 2013

      Award Top Web Seller - 2012Monitoring of macro market trends;Top management market mapping;Business development for the Sales, Marketing and Retail areas;Identifying opportunities and generating business for the organization;Expansion of the customer base and increased penetration in key accounts;Negotiation of commercial proposals;Complete management of various recruitment and selection processes for management support professionals and executives for middle and senior management positions in the areas of Sales, Marketing, Retail and Trade Marketing;Use of search methodologies and profile analysis: searches by market relationship, direct hunting, interviews by skills, assessment of matching the desired profile, use and validation of behavioral tests;Development of commercial strategies for prospecting opportunities in the market and ensuring maintenance of customer service;Territory management, P&L and metrics to achieve monthly and quarterly goals. Show less

    • Switzerland
    • Tobacco Manufacturing
    • 700 & Above Employee
    • Business Builder - Trade Marketing
      • Nov 2010 - Nov 2011

      Control of the annual Trade Marketing Budget. Negotiating SKUs on sell-in and managing new product launches. Development of commercial strategies and retail incentive campaigns in the countryside of São Paulo. Negotiation of merchandising contracts with potential and high-volume customers in the retail channel (bars, bakeries, restaurants, small markets). Development of sell-out actions to increase volume and visibility. Analysis, implementation, and management of communication cycles. Indirect management of promoters and sales team. Acquisition, volume monitoring, and delivery of prizes in trade marketing actions. Training of the attendant's team and promotional actions in the city of Barretos during the Barretos Peão Party (retail channel). Show less

    • Brazil
    • International Affairs
    • 1 - 100 Employee
    • Relationship Marketing Coordinator
      • Jun 2010 - Nov 2010

      Responsible for the Business Club relationship, partnerships, committees and events department; In charge of recruiting, training and leading the team; Organization and execution of all Business Club and partner events; Briefing, approval of invitations, relationship with speakers and discussion of topics for committees, follow-ups, relationship meetings and partner reversal; Matchmaking between Business Club members through relationship meetings and C-level committees. Responsible for the Business Club relationship, partnerships, committees and events department; In charge of recruiting, training and leading the team; Organization and execution of all Business Club and partner events; Briefing, approval of invitations, relationship with speakers and discussion of topics for committees, follow-ups, relationship meetings and partner reversal; Matchmaking between Business Club members through relationship meetings and C-level committees.

    • International Experience
      • Mar 2009 - Mar 2010

      One year experience in Canada to improve english and volunteer work for cultural immersion. One year experience in Canada to improve english and volunteer work for cultural immersion.

    • Austria
    • Food and Beverage Services
    • 700 & Above Employee
    • Wings Team Member
      • Aug 2007 - Nov 2008

      Creation, development, and application of innovative marketing, with an educational and general information bias regarding the product in the countryside of SP. Reaching the target of consumers on 6 different consumption occasions (studying, driving, working, playing sports, supporting sales and events). Sales team training in convenience stores, bars, restaurants, nightclubs, and major distributors. Planning and presentation of monthly results of the executed goals. Identification and appointment of the main competitors in the market. Production, logistical organization, promotion, and participation as a member of the staff of the demo Red Bull X-Fighters of Campinas and Barretos and of the international Red Bull X-Fighters, held in Rio de Janeiro. Show less

Education

  • Harvard University
    Negotiation & Leadership - Boston, MA
    2019 - 2019
  • ESPM
    Customer Relationship Management
    2015 - 2015
  • University of Toronto
    Leadership - Mediation Skills
    2009 - 2010
  • ILAC
    Business English
    2009 - 2009
  • Universidade Paulista / UNIP
    Marketing

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