Director, Marketing and Growth

• Mar 2022 - Present

REGROUP is a full service, brand transformation agency. I am responsible for the agency's marketing strategy including new business development, go to market initiatives, speaking engagements, RFP responses and pitch development.

Sr Manager, Marketing and Growth

• May 2021 - Mar 2022

Marketing Solutions Sales Manager

• Feb 2019 - Apr 2021

Responsible for the strategy, development and execution of marketing solutions for Credit Unions. In charge of sales enablement, goal setting, partnerships, speaking engagements, content review and development, implementing efficiencies and marketing strategies. Responsible for the strategy, development and execution of marketing solutions for Credit Unions. In charge of sales enablement, goal setting, partnerships, speaking engagements, content review and development, implementing efficiencies and marketing strategies.

Resident Coach

• Jan 2018 - Nov 2020

Resident coach for Bamboo Detroit, a a shared office space and business community located in the heart of downtown Detroit.Providing support to Bamboo members through coaching services to develop their businesses, maximize their skills and develop their leadership styles. Resident coach for Bamboo Detroit, a a shared office space and business community located in the heart of downtown Detroit.Providing support to Bamboo members through coaching services to develop their businesses, maximize their skills and develop their leadership styles.

Founder; Head Coach

• Oct 2017 - Oct 2020

Wyse Coaching is focused on helping people and businesses connect with their surroundings, engage in meaningful relationships and develop skills to achieve significant goals. As principal I work with clients on business and leadership development, purposeful goal setting, and marketing strategy. Wyse Coaching is focused on helping people and businesses connect with their surroundings, engage in meaningful relationships and develop skills to achieve significant goals. As principal I work with clients on business and leadership development, purposeful goal setting, and marketing strategy.

Director of Operations

• Nov 2016 - Oct 2017

OPERATIONS: Responsible for the internal operations of creative services agency servicing national and local clients. Owner of the implementation and maintenance of internal processes, including developing standard operating procedures, establishing project management systems, and creating practices that allow for review of the financial health of each program. Responsible for talent management including staff development, hiring, reviews and terminations.ACCOUNT: Team lead of agency’s two largest clients (Audi and Stand Together) billing 90% of agency fees. Responsible for being the strategic liaison between agency and client, developing budgets and proposals, directing team of account managers and designers, and overseeing the execution of creative programs including print, digital, video and experiential.

Manager, Direct Marketing

• Sep 2014 - Nov 2016

Led operations team through database driven campaigns resulting in over 65% (over $70MM) of AAA Life’s yearly production goal. Developed strategies to test new formats, creative and audiences to generate insights without compromising sales goals. Main inter-departmental liaison providing information and support to key players in the organization regarding marketing campaigns. Owner of outside vendor relationships including print, fulfillment and data service providers. Responsible for the development and execution of yearly revenue tracking and recognition program to publicize major milestones and highlight outstanding performances. Responsible for selection, hiring, training and development of assigned staff; conducting individual performance appraisals, compensation adjustments, promotions, transfers and terminations.

Manager Learning and Development

• Feb 2014 - Sep 2014

Led, coordinated and developed content for New Sales Executive program achieving a 95% approval rating from senior sales leaders and attendees. Program focused on the concept of marketing effectiveness through targeting while leveraging multiple online and offline products. Facilitated role plays, focus groups and discussions, allowing for knowledge sharing and greater learning experience. Worked with executive leadership to meet business objectives through learning programs, such as incorporating Challenger Sales concepts to sales training. Developed and implemented employee development program across two Learning Management Systems and multiple departments. Re-worked learning programs to maximize offerings such as converting webinars into recorded courses so that learners could access materials at their convenience. Led cross functional team to maximize learning opportunities for new employee orientation, standardizing the process.

Client Liaison Manager

• Oct 2010 - Feb 2014

Team lead for cross functional team supporting major clients in multiple business verticals such as Quick Service Restaurants (YUM brands), Retail (Lowe’s, Harbor Freight Tools) and Telecommunications (Frontier). Book of business amounted to over $30MM in revenue. Analyzed data, determined targeting methodologies and developed media plans across multiple online and offline product lines. On Frontier, led team that increased sales from $5MM to $12MM in 3 years. On Harbor Freight Tools, led onboarding team to ensure flawless execution of $16M account, decreasing overall execution lead time by over 2 weeks. Worked closely with YUM Brands’ agency for opportunities to combine print and digital media. As the business team lead, worked closely with department leaders to promote over 10 team members into higher positions within the business unit. Coached, advised, and provided feedback to internal and cross-functional associates to ensure a positive client experience.

Supervisor

• Nov 2008 - Oct 2010

Led team of 12 to 16 associates; provided coaching and career development; conducted annual performance reviews and merit increase analysis; conducted associate skill assessments; created and executed Performance Improvement Plans, interviewed candidates for open positions, managed team workload; participated in interdepartmental task forces; built lasting relationships with sales; created and implemented change while driving corporate culture.

Leadership Rotational Program Associate

• Nov 2007 - Nov 2008

Rotated departments every six month to learn different product lines; observed and learned from different managers and leadership styles; led and executed process improvements; supported and coordinated various projects; mentored new associates; stood in as supervisor when needed.

Account Coordinator

• Mar 2007 - Nov 2007

Acted as main client contact coordinating programs on various accounts in Retail, Food Service and Financial client verticals; executed client’s plans including targeting recommendations, pricing analysis and program implementation; maintained and leveraged interdepartmental relationships; managed programs across multiple product lines.

Promotion Coordinator - Co-op FSI

• Feb 2006 - Mar 2007

Managed creative execution of several clients in RedPlum Coupon Book; executed market selection; worked closely with Graphic Services to process creative materials for client ads; coordinated remnant programs for Direct Marketing clients.

Marketing Specialist

• Nov 2002 - Feb 2006

Project Manager for Promotional Events company. Worked with clients such as GM, OnStar and Lansing Community College. Project Manager for Promotional Events company. Worked with clients such as GM, OnStar and Lansing Community College.

Classified Manager

• 2000 - 2001

Led team of 8-10 student account executives. Managed largest classified section client (DTN Management). Developed a positive culture focused on additional revenue and fun. Led team of 8-10 student account executives. Managed largest classified section client (DTN Management). Developed a positive culture focused on additional revenue and fun.