Mellisa Abdullah
Content Strategist & Manager at Affyn- Claim this Profile
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Bio
Nurul Zulriah Zan
Mellisa was an exemplary mentor during my time in The Hidden Good. She guided me in curating creative and engaging digital media content as she was very skilled in creative decision making skills. Mellisa frequently exemplified her leadership skills as she took on various creative production projects and showcased creative and innovative critical thinking skills to resolve challenges.
Nurul Zulriah Zan
Mellisa was an exemplary mentor during my time in The Hidden Good. She guided me in curating creative and engaging digital media content as she was very skilled in creative decision making skills. Mellisa frequently exemplified her leadership skills as she took on various creative production projects and showcased creative and innovative critical thinking skills to resolve challenges.
Nurul Zulriah Zan
Mellisa was an exemplary mentor during my time in The Hidden Good. She guided me in curating creative and engaging digital media content as she was very skilled in creative decision making skills. Mellisa frequently exemplified her leadership skills as she took on various creative production projects and showcased creative and innovative critical thinking skills to resolve challenges.
Nurul Zulriah Zan
Mellisa was an exemplary mentor during my time in The Hidden Good. She guided me in curating creative and engaging digital media content as she was very skilled in creative decision making skills. Mellisa frequently exemplified her leadership skills as she took on various creative production projects and showcased creative and innovative critical thinking skills to resolve challenges.
Experience
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Affyn
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Singapore
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Software Development
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1 - 100 Employee
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Content Strategist & Manager
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Dec 2022 - Present
- Create, review and edit content, mobilising storytelling opportunities on all channels including owned, earned, and paid platforms. - Develop and manage Affyn's content calendar - Work with internal and external stakeholders and collaborators to deliver content assets that are coherent with Affyn’s brand voice and strategy. - Gather knowledge of industry trends to improve content excellence and relevance - Identify and secure thought leadership opportunities for Affyn’s C-suite executives - Support plans for media relations, seeking placements in print, broadcast, and online channels, and create the corresponding content including press releases, articles, and presentations. Show less
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Hashmeta Group
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Singapore
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Technology, Information and Internet
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1 - 100 Employee
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Content Strategist & Writer
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Dec 2021 - Nov 2022
Key Accounts: Wahl Pro SEA, NTUC LearningHub, SingSaver, Osim, Fortune Foods, Monori, Takashimaya, Parkway Cancer Centre, Coffee Bean & Tea Leaf Key Accounts: Wahl Pro SEA, NTUC LearningHub, SingSaver, Osim, Fortune Foods, Monori, Takashimaya, Parkway Cancer Centre, Coffee Bean & Tea Leaf
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The Majurity Trust
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Singapore
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Non-profit Organizations
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1 - 100 Employee
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Creative Producer
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May 2021 - Dec 2021
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The Hidden Good
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Singapore
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Online Media
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1 - 100 Employee
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Creative Director
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Jan 2020 - Apr 2021
- Lead the creative team through Branding, Marketing, Video Production Projects - Prepared sales deck to pitch to clients and secure creative project deals - Executive Creative Director for the Tangent Movement project Clients: Daughters of Tomorrow, NCSS, SG Cares, Gifting.sg - Lead the creative team through Branding, Marketing, Video Production Projects - Prepared sales deck to pitch to clients and secure creative project deals - Executive Creative Director for the Tangent Movement project Clients: Daughters of Tomorrow, NCSS, SG Cares, Gifting.sg
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frog (prev. Rufus Leonard)
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Creative Strategist
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Jan 2019 - Jan 2020
- Worked with the UX and graphic designers, copywriters, and partnerships to deliver a new and improved digital experience for brands Client: World Wildlife Fund London (WWF) - Worked with the UX and graphic designers, copywriters, and partnerships to deliver a new and improved digital experience for brands Client: World Wildlife Fund London (WWF)
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Universal Displays Singapore
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Singapore
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Creative Lead
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Jun 2016 - Jan 2019
- Lead a team of creatives & production crew on marketing and advertising projects for corporate clients Clients: Google SG, SG Police Force, Sports Singapore, National Healthcare Group, Immigration & Checkpoint Authorities, Health Promotion Board - Lead a team of creatives & production crew on marketing and advertising projects for corporate clients Clients: Google SG, SG Police Force, Sports Singapore, National Healthcare Group, Immigration & Checkpoint Authorities, Health Promotion Board
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Education
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2017 - 2020
University of the Arts London
Bachelor of Arts - BA, Design Management & Cultures -
2018 - 2018
Paris College of Art
Bachelor's degree, Design Management and Cultures (Fashion) -
2013 - 2016
Nanyang Polytechnic
Diploma, Industrial Design
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