Melita Francis Data Scientist, Strategist, Mentor

Consulting Partner at Google Ads Manager
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Contact Information
Location
Greater Brisbane Area
Languages
  • English -
  • Croatian -

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Linda O.

I’ve known Melita for almost five years; three of which I've had the enormous pleasure of working alongside. She has been my mentor from the start, having set a fine example of leadership and strong work ethics. She consistently delivers a high level of client service and is a joy to work with, for both clients and partners alike. As a young digital professional, she built me up with the skills and confidence I’ll carry throughout my career. I cannot recommend her enough to anyone looking for digital marketing expertise and mentorship.

John Stringer

I recently worked alongside Melita to redefine my business website and change how it performed once it was found during searches. What do I think is one of the most outstanding business features of Melita's work? - Without question it is her attention to detail and the quality of the research and back-ground knowledge that she brings to any professional engagement. Not only did we have a very sound baseline established to work from, Melita's ability to tap into the mountain of knowledge and skills we all sit on, and then extract that into the relevant component for the project being undertaken, is pure magic. Often we as individuals, ignore things that we do with ease and perhaps don't attach a great deal of value to. Melita is delightfully persistent in mining and understanding that mountain of value and then explaining it's relevance to the project. What were the outcomes from my time with Melita? - Well I have a whole new appreciation of the value that I offer to my client engagements and the Project that we tackled, the bounce rate was improved by over 60% (yes it was shocking to begin with) however without Melita's talents and knowledge it wouldn't have reached the point that it has. Absolutely and without question I recommend her to you, if you're serious about making a difference in your Digital World.

Patricia Galliford

I have had the pleasure of working with Melita in a number of different work contexts over the past 10 years. As a colleague at Zenith Media, and as a rep with APN and lastly in her position at Mammoth Media. At each of these dealings Melita has been professional and thorough and keen to share her expertise for the betterment of the brief and my requirements. I would happily recommend anyone liaise with Melita to help achieve their business goals.

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Credentials

  • Google Certified Partner
    Google
    Mar, 2015
    - Sep, 2024

Experience

    • Bangladesh
    • Advertising Services
    • 1 - 100 Employee
    • Consulting Partner
      • Jun 2011 - Present

      Google projects partner. Google projects partner.

    • Founder/Digital Marketing Director & Digital Media Technologist
      • Nov 2014 - Present

      With over 25 years’ experience in advertising, media agencies, publishers & various corporate environments, I now assist companies combine their web, search, display, mobile, social, & video into consistent business growth & success. As an ex-Googler, I’ve worked inside the biggest player with the best minds in the industry, forever changing my perspective, approach & out of the box thinking. Using this experience enables my clients to gain long-term success in this rapidly evolving digital landscape in both existing & emerging platforms. I simplify digital confusion, research the latest trends while focusing on stretching the digital dollar, maintaining maximum reach, high engagement & consistent conversions. Specialties & Services: o Multi-Channel Marketing & Research o Digital Marketing & Communications o Digital Strategy o Google AdWords – Search, Display, Mobile, Video, Remarketing o Social Media Marketing o Video Marketing – YouTube o Content Strategy o Analytics – conversion tracking, optimization, benchmarking, reporting o Education, Training & Workshops o Website Audits & SEO o Digital Project Management Projects: Daniel Morcombe Foundation - Website Strategy, Planning, Re-design & development https://danielmorcombe.com.au/ Triple P Parenting - Digital strategy, Audits, Mentoring, Web Analysis & Optimisation https://www.triplep.net/glo-en/home/ HLB Mann Judd - Digital Innovation Partner (Website strategy & design, Audits, Web Strategy, Mentoring) https://hlb.com.au/ Aurecon - Digital Consulting (Website strategy & design, Education & Mentoring, Audits) www.aurecongroup.com https://www.aurecongroup.com/blog Certified Roofing - Digital Partner https://www.certifiedroofing.com.au/ Pilot Partners - Website Strategy & Design, Audits, Mentoring https://www.pilotpartners.com.au/ ICUR Recruitment now Sterning Group - Digital Strategy, Mentoring, Workshops https://www.sterning.com.au/ Wahoo Advertising - Digital Partner https://www.wahooadvertising.com.au/

    • India
    • 1 - 100 Employee
    • Queensland State Chapter Committee Member
      • Apr 2014 - Dec 2016

      Digital Industry Association The Queensland State Chapter Committee consists of passionate digital experts as members working within the industry, engaging, connecting, and educating the community about all things digital. AIMIA provides you with best practice guidelines, digital policy, events & education plus other valuable resources. http://www.aimia.com.au/news If you are interested in becoming a member or sponsoring an upcoming event please send us an email qld@aimia.com.au and we will get in touch with you soon!

    • Croatia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Chief of Digital Visibility
      • Aug 2015 - Oct 2016

      Sofistika is a boutique digital education consultancy based in Brisbane with global scope. We help your team become digitally sophisticated through custom learning programs that break down the ‘digital information overload’ and focus on helping your team become more digitally savvy. The difference to other typical (and usually boring) workshops is that your team leave with up to date relevant knowledge that is specific to your business and they can implement immediately. We understand that the Digital world can be very overwhelming and confusing at times, so we like to keep things as simple as possible and get you skilled the practical way (without too much jargon and unnecessary acronyms). www.sofistika.digital

    • Australia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Sales & Marketing Director
      • Nov 2013 - Nov 2014

      Senior Management Growth o Lead, implement & develop all Marketing strategies & initiatives. o Responsible for maintaining all Industry partnerships & events marketing - IAB, AIMIA, iLabs, Chambers of Commerce, Interactive Minds, Silicon Beach, & Expressway. o Develop effective promotions to drive Brand recognition & consistently drive consumer engagement, increase company profile & develop effective web traffic driving tactics. o Maintain Marketing budgets, Marketing plans & monitor all sales activities ensuring constant sales & Marketing alliances & synergies. o Review & grow product suite across four key brands & business units. o Solely responsible for re-brand in 2014; including website & Social Media pages. o Social Media Strategy development & implementation cross- platform. o SEO/SEM management for key company brands Mammoth, Mammoth Networks, Binary Lane & Ausgamers. o Manage all media & supplier relationships & negotiations. o Manage all media buying & planning activities across all channels. o Manage & maintain all website content. o Set business conversion metrics, monitor & optimize results on a daily & weekly basis. o Manage all publicity & media relationships. Team o Lead a team of Project Managers, Software Developers, Digital Producers, & Client Services staff. o Conduct weekly WIPs, team workshops, client workshops, product education, R&D. Training & Education o Manage all client relationships, mentor staff, & develop training programs along with monthly market updates. Sales o Lead all sales activities for Mammoth. Monthly, Quarterly & yearly budgets. o Accelerate new business acquisition establish long-term partnerships. o Drive company growth via new sales strategies, new market expansion opportunities; national & international. o Work closely with Company Directors across all business strategies & decisions.

    • United Arab Emirates
    • Investment Banking
    • 1 - 100 Employee
    • Senior Account Director
      • Apr 2012 - Nov 2013

      Senior Management Growth o Responsible for delivering innovation & revenue to my client portfolio, ensuring all clients contracts adhered to, alongside frequent media negotiations. o Responsibility across a large portfolio of 85+ clients e.g. Rio Tinto, Hays, Uniting Care, Oz Care, Hassalls, Toll, Colliers International etc. o Increase client market share by providing complete advertising & marketing solutions to new & existing clients. o Deliver on New Business targets annually. Training & Education o Lead & Manage a team of BDMs, Account Managers, Account Executives, & Digital Strategists. o Conduct weekly WIPs, monthly workshops, monthly training programs, quarterly PERFs. o Responsible in creation & delivery of Digital innovations program & solutions to Adcorp’s client portfolio. o Ownership of Digital Strategy for the Adcorp business model. o Successfully trained all staff in Australia & New Zealand on digital solutions including SEM, SEO, Mobile, YouTube, Google Analytics, general digital tools & trends. Team o Provide mentoring across; client relationship management, media analysis, media negotiations, channel planning, research & evaluation, strategy implementation, career development, & general training. Developed a staff matrix interactivity model to ensure ongoing mentoring & up-skilling. Sales o Monthly, quarterly & annual budgeting including P&L reports & quarterly board reports. o Monthly forecasting & data base management including CRM, product sales & innovation. o Create & maintain staff sales targets & budgets. o Quarterly KPI review & management.

    • United States
    • Software Development
    • 700 & Above Employee
    • Industry Manager
      • Jun 2011 - Jul 2012

      Senior Management Growth o Responsible for growth & development of a new ‘Government portfolio’ within Google by expanding & maintaining strong relationships with over 300+ Government Departments. Education o Support & Educate the Federal & State Government departments & their agencies across ‘digital & social media’ strategies including: • Emerging analytical technologies & behavioral measurements across search, display, mobile & video (GDN, YouTube, Google+) • Media channel management • Digital & Social Media best practice Team o Mentoring on strategy & business growth o Assist with peer career development Sales o Accelerating growth strategies across the Australian & New Zealand markets by increasing Google’s market share across emerging media products. o Pairing client Marketing objectives (ROI, CPA, Awareness, Reach, Branding) with Google supported technologies, in depth insights & anthropological research. Specialties; o SEO o SEM o Google Analytics o YouTube o Google+

    • Australia
    • Online Audio and Video Media
    • 1 - 100 Employee
    • National Sales Director
      • Sep 2009 - Apr 2011

      Manage all aspects of a Digital Sales Team; Revenue - State and National, Team - Trade, Ad Operations, Sales, Client Management, and Branding.Key AchievementsIncreased APN Digital’s market share;o Implemented ad placement reviewo Became part of a Management advisory committee within APN Onlineo Amended structure to a ‘matrix’ system; encouraged team growth from three full time staff to 20 full time staff.o Responsible in linking various business units from an operational level through publishing/editorial, marketing, IT & Sales & commenced channel development strategy as well as part of Product Development team.o Responsible in growing revenue & audience for 14 daily regional web sites including; Sunshine Coast Daily, Toowoomba Chronicle, Ipswich Qld Times, Rockhampton Morning Bulletin, Lismore Northern Star.o Was successful in growing the business by 120% through the GFC & tough economic times.o Responsible in developing & executing a Trade Marketing plan to position the business as a key player in the National Digital space & highlight the importance of regional community’s growth & potential QLD & Northern NSW.o Implemented strategy to convert 178 new advertisers to the APN Digital Network.o Executed various content partnerships i.e. Suncorp Insurance.o Developed a Trade Marketing web site that was launched in July 2010 http://apnarm.com.au/digital/

    • Sales Manager
      • Oct 2008 - Sep 2009

      State Management o Responsible for all revenue, sales & client relationships in Qld including managing own targets & achieving individual KPIs as well as assisting National Sales Director with all business strategies & product development.Targets & Growth o Successfully reached & exceeded set monthly sales targets & increased client base from less than 10 clients to greater than 35 clients resulting in profitability increasing from nil to approximately $500k annually.Market Awareness o Educated & trained agencies about the emerging online & digital markets & introduced APN Digital into the QLD market.Team Management o Demonstrated ability & success in managing, mentoring & coaching a team of State Managers, Trade Marketing Manager, Senior Account Managers, Traffic Manager & local sales professionals.Commissions o Lead the team to success in reaching revenue & yield targets resulted in all staff receiving ongoing quarterly commission.Cost Savings o Effectively managing a team of dedicated staff, delivering above expectations resulting in revenue surpassing targets & saving the company the cost of temporary employees.Reward Systemo Implementation & ongoing management of a ‘Praise & Reward’ system to motivate staff on both individual & group achievements.Financial ManagementProfit & Loss o Strong capability managing Profit & Loss for Sales department through understanding requirements, ability to prioritize & manage a limited budget.Budget o Successfully managed work within the constraints of a set trade marketing budget by initiating cost effective yet fun trade events.Sales Management o Responsible for setting & managing state & national sales budgets including daily, weekly, monthly & quarterly reviews of all activities, targets & forecasting.

    • Media Manager
      • Jul 2006 - Sep 2008

      Implementation o Successfully implemented a Media Sales team for realestate.com.au through industry insights, agency knowledge & results driven attitude. Growth o Demonstrated strength in business & sales growth through increasing the client base from zero to 150 clients & exceeding revenue over $3 million & exceeding budget by 30%. Team o Managed a team of six sales staff across Qld, NSW & VIC. o Grew the business to require two full time Account Managers & a Business Development Manager. Clients o Signed more than 15 major media-advertising agencies including OMD, Smartmedia, Mediacom, Starcom Worldwide, DePasquale, Universal McCann, Zenith Optimedia & tmp.Worldwide along with a new major direct client base.

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Media Manager
      • Feb 2003 - Jun 2006

      Solutions o Responsible for providing multimedia solutions, including creating industry & PR opportunities, for direct clients including Parmalat Australia, B&D Roller Doors, Nova Radio Brisbane, Channel 7 Brisbane, VIP Pet Foods, Podravka & various Qld government departments. Sales o Increased sales across various products & negotiated opportunities with media landscape including TV, radio, magazine, print, online, ambient & outdoor. Brand o Developed & executed strategies to ensure the brand was at the forefront of consumer awareness. Team o Strong team management skills employed to manage & train a team of planners, buyers & assistants within the media & advertising environment.

    • Switzerland
    • Photography
    • Media Manager
      • Sep 2002 - Jan 2003

      Solutions o Worked with clients to provide multimedia solutions per their requirements, including developing various campaigns with Virgin Blue, developing media strategies with Domino’s Pizza & working closely with Donut King, & Super Cheap Auto. Sales o As part of a team, increased sales across various products by providing clients with ongoing support & delivering accurate & effective media campaigns. Brand o Developed & executed strategies to ensure the brand was at the forefront of consumer awareness.

    • Arts & Crafts
    • Senior Media Planner/Buyer
      • Jan 2002 - Sep 2002

      Media Solutions o Worked with American Express, News Limited & Disney Channel by planning & buying all media. o Collaborated closely with the AMEX Marketing team to develop various media & advertising strategies & implement campaigns tailored to the Australian market. Media Solutions o Worked with American Express, News Limited & Disney Channel by planning & buying all media. o Collaborated closely with the AMEX Marketing team to develop various media & advertising strategies & implement campaigns tailored to the Australian market.

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Media Buyer
      • Jan 1999 - Dec 2001

      Effectively managed and bought all media for McDonald's Australia. Attained to media targets and goals. Specialized in TV channel buying. Formed strong media and client relationships. Effectively managed and bought all media for McDonald's Australia. Attained to media targets and goals. Specialized in TV channel buying. Formed strong media and client relationships.

    • Australia
    • Advertising Services
    • 100 - 200 Employee
    • Media/Advertising Assistant/Junior Buyer
      • Jan 1997 - Dec 1998

      Assisted in all media channel buying for McDonald's Australia account. Assisted in all media channel buying for McDonald's Australia account.

Education

  • UWS & USQ
    Bachelor - Double Degree, Commerce Marketing and Business Management
    2000 - 2006
  • Macleay College
    Advanced Diploma, Business; Marketing and Advertising
    -
  • University of Technology
    Advanced Diploma, Financial Planning
    -

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