Experience

White Label ME

• United Arab Emirates
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior PR, Communication & Media Executive

  • Nov 2022 - Present

  At White Label Media, we understand you need something fresh and exclusive. A purpose built creative content & brand development consulting company that focuses on content strategy which is effective, result driven and measurable for everyone - from multinational global brands to SME’s & startups. Launched in 2012, White Label started as a passion project to help fellow business owners. Since then, it has turned into a powerhouse for PR, communications and brand development, marketing and developing over 100 international and homegrown brands, including Manolo Blahnik, Sarah Jessica Parker, Raffles Hotel, Bentley, Zaroob, Mezza House, Salt, Gossip Café & Desserts, Pinky Goat Lashes, Parlour Cafe, MASTI, F1 Amber Lounge, Pacha, John Digweed, Crossfit Gold Box, David Craig, Berri’s UAE and Galleria Mall. White Label is also named as Top 28 Power PR Firms in the region by Caterer Magazine. Bringing together over 15 years of senior marketing experience in UAE, Australia, NYC, LA and London, we are here to support businesses, offering the best of both large-scale agency and boutique agency experience. Creative souls, obsessed with details and ready to press the hot button to reignite your brand, we love a grand vision and bringing it to fruition, working as an extension of your team to make sure your company shines through. Want to build an identity from scratch? Re-brand? Launch a new concept? Get back in the spotlight Gain a new prospective on business development? How about develop your brand in a new market? We can do this. Together. Committed to your growth and success - we study your brand position, foundation and public perception to create effective and measurable touch-points that connect and engage directly with your audience. For any Personal Branding or Company Branding, reach out to me on Melissa@whitelabelmedia.me Show less



Prestidge Group - Personal Branding & PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior PR and Executive Branding Professional

  • Feb 2022 - Jan 2023

  We manage high-profile personal brands for HNW leaders, C‑level executives, technology experts, celebrities, and investors. Working with government and private organisations, we elevate your corporate profile and build your value as a speaker, media spokesperson and thought leader. Located in Dubai, New York, London and operating in the Kingdom of Saudi Arabia, we use a combination of traditional PR & new media branding techniques, including social media, podcasts, docuseries and thought leadership content to create impactful communications. Visit us at www.prestidgegroup.com or contact me for more info. Currently representing a range of thought leaders in the following domains: • The metaverse and NFT’s • Business & revenue scaling • Corporate advising, capital flow, impact investing • Supply Chain, private equity, merger & acquisitions • Business turnarounds, entrepreneurial journeys, CEO lessons • Food security, FMCG • Sustainability and Environmentalism • Tech, Web3.0 • Culture, family, mental health & well being • Beauty, Hair, women empowerment, self-care, youth education • Faith-based leadership, Women in Leadership • Crypto, Blockchain, Fintech Show less



Fill My Diary UAE

• United Arab Emirates
• Business Consulting and Services
• 1 - 100 Employee

• Senior Account Brand Manager

  • Aug 2020 - Feb 2022

  Fill My Diary is a Meeting Booking Service. We book meetings with Decision Makers in your Target Market so you can sell your Product or Services. Fill My Diary is a British run company based in Dubai, United Arab Emirates and we focus on your business sales needs by sourcing new prospects and arranging face to face or Video Call meetings with qualified contacts that you can turn into a sale. We take all the heavy lifting out of the game for you and we keep you busy with the money making part of business instead of the laborious administrative part. No more struggling to find new business, we will find it for you. ​ We save you time, create more scope and growth and we help your closers do what they do best! Close! ​ Fill My Diary eliminates time wasted. We put you directly in front of your potential sale so there is no need to waste time and money on idle sales personnel and failed prospect generation. We get you the meetings. All you have to do is close the deal. Show less



Samjad Stud Limited

• Lebanon
• Farming
• 1 - 100 Employee

• Brand Manager

  • Aug 2019 - Jul 2020

  During the past few years, the Samjad family thoughtfully designed and built this unique StudFarm facility that sits on nearly 40 magnificent hectares of a well-manicured property. The Samjad family developed and equipped the farm with a keen eye on providing the best care and joy for its horses. From the very beginning, Samjad Stud had a clear vision: to establish a StudFarm full of distinguished Purebred Arabian Horses with special blood lines and pedigrees, leading to the ultimate goal: the ability to breed some of the best Arabian Horses the region will see in years to come. In recent years and step by step, this vision became a reality. The young and ambitious Samjad Stud has proven to be serious and determined. To date, the StudFarm managed to acquire a collection of the finest Stallions and Mares, carefully handpicked from around the world in a combination that is unique and second to none. Chief sire at the Samjad Stud is an amazing stallion of unique bloodlines: ZT Magnofantasy. In collaboration with Privilege SFQ, this young and promising stallion is currently standing at stud in Belgium – His fabulous foals found in many renowned farms in Europe and here at home are a reflection and a testimony of his outstanding quality. Today, Samjad Stud is proud to have won classes and championship titles in national and international shows. Our first homebred off springs are ready to conquer the world’s show rings in years to come. Samjad Stud established a high level breeding program. Furthermore, it is currently building an Equine Clinic of the highest standards with the most advanced technologies available for artificial insemination, embryo transfers, and reproduction in general, all supervised by a specialized veterinary MD. Show less



Century 21 UAE

• United Arab Emirates
• Real Estate
• 1 - 100 Employee

• Brand Manager

  • Aug 2018 - Jul 2019

  Since 1971, the CENTURY 21® brand has been changing the real estate game by offering independent brokers, entrepreneurs and affiliated agents the ability to achieve extraordinary results in an increasingly competitive market. But a lot has changed since then. Many have copied the CENTURY 21 approach, and over time we have seen a ‘sea of sameness.’ With more brand awareness* than any real estate brand, Century 21 Real Estate is poised to change the game once again. To do this, we are reinventing what the CENTURY 21 brand means in the hearts and minds of those who are buying, selling and working in real estate today. This starts with our new mission – to defy mediocrity and deliver extraordinary experiences – and comes to life in our identity as a brand and the services we develop for our system members. Our new approach led us to create a new brand identity for the CENTURY 21® brand – a stylish, sleek and sophisticated makeover designed to catapult us into the next century. With a refreshed color palette that stays true to our iconic gold and black scheme, the new identity is more modern and distinctive than ever. The new C21® Seal allows us to project a modern view as well as be more relevant to those buying apartments, commercial properties and more. Ultimately, we believe this new identity delivers an enormous amount of value to our members – helping our affiliated brokers and agents to stand out and attract more prospects than ever before. The CENTURY 21 System currently has over 14,250 independently owned and operated franchise brokers across 86 countries and territories who have started this movement. Show less



Society Cafe and Lounge

• United Arab Emirates
• Hospitality
• 1 - 100 Employee

• Restaurant Manager

  • Oct 2017 - Apr 2018

  Roles: Administration: Prepare weekly schedule for employees ensuring that outlet is staffed according to business forecast. Planning team vacations, allocating days off and ensuring maximum floor coverage. Identify training needs, develop training plan and train staff appropriately and proactively. Create cleaning schedule and follow up on duties assigned to team members. Attend weekly meetings with Operations Manager to meet requirements, accept feedback and give advice. Guest Satisfaction: Responsible for overseeing and coordinating all sides of the operation and resolving challenges. Greeting guest on arrival, ensuring guest satisfaction and assisting guests with questions, concerns and complaints. Ensure a clean and safe working environment with special attention to Food and Safety regulations set by Dubai Municipality. Ensure that staff meet and exceed guest expectations by motivating and encouraging staff to provide highest level of service, implementing company Core Values. Sales: Manage floor team as well as budgets and targets, preparing and presenting sales reports, ensuring maximum revenue by training team members about up-selling techniques and assigning sales targets daily. Financial: Placing orders with suppliers, working with LPO’s, managing cost control, wastage, spoilage and breakages. Being knowledgeable to operate the point of sales (POS) system, inventory software etc. Show less



Nakheel

• United Arab Emirates
• Real Estate
• 700 & Above Employee

• Restaurant Supervisor

  • Jun 2017 - Sep 2017

  Promoted within the company. Roles:Administration: Managed daily reservations and bookings for events. Coordinating information between reception, front of house and kitchen teams. Responsible for HR tasks, assigning sections and extra duties. Responsible for sequence of service and training new employees.Guest Satisfaction: Supervise daily operations of the restaurant and ensure all areas of restaurant are clean and set up as per the standard. Held daily briefings to communicate relevant important information to colleagues, was aware of any items 86. Responsible for taking care of regular guests, VIP guests, allergies, preferences, feedback and complaints. Being Innovative and sharing ideas to ensure smooth operation and teamwork. Manage, motivate and train staff effectively. Taking food and beverage orders, punching orders into POS, recommending dishes, cleaning and setting up the restaurant.Sales: Encouraging and manage team for high volume of sales to reach daily and monthly targets. With full product knowledge and up-selling techniques myself and my team had to ensure highest sales and profitability. Responsible for maximum sales volume per guest with in depth product knowledge knowing how to strategically upsell. Financial: Manage inventories, stock takes, breakages and spoilages. Closed payments and cashing up at the end of every shift. Responsible for tips collection and tracking and dividing it among the team at the end of every month according to a points system. Opening pro- cedure of counting daily cash float and closing procedures of cashing up, updating and printing reports. Show less

• Restaurant Captain

  • Sep 2016 - Jun 2017

  Promoted within the company. Roles: Administration: Managed daily reservations and bookings for events. Coordinating information between reception, front of house and kitchen teams. Responsible for HR tasks, assigning sections and extra duties. Responsible for sequence of service and training new employees.Guest Satisfaction: Supervise daily operations of the restaurant and ensure all areas of restaurant are clean and set up as per the standard. Held daily briefings to communicate relevant important information to colleagues, was aware of any items 86. Responsible for taking care of regular guests, VIP guests, allergies, preferences, feedback and complaints. Being Innovative and sharing ideas to ensure smooth operation and teamwork. Manage, motivate and train staff effectively. Taking food and beverage orders, punching orders into POS, recommending dishes, cleaning and setting up the restaurant.Sales: Encouraging team for high volume of sales to reach daily and monthly targets. With full product knowledge and up-selling techniques myself and my team had to ensure highest sales and profitability. Responsible for maximum sales volume per guest with in depth product knowledge knowing how to strategically upsell.Financial: Manage inventories, stock takes, breakages and spoilages. Closed payments and cashing up at the end of every shift. Responsible for tips collection and tracking and dividing it among the team at the end of every month according to a points system. Opening pro- cedure of counting daily cash float and closing procedures of cashing up, updating and printing reports. Show less

• Waitress

  • Apr 2015 - Aug 2016

  Roles:Administration: Managed daily reservations and bookings for events. Coordinating information between reception, front of house and kitchen teams. Responsible for HR tasks, assigning sections and extra duties. Responsible for sequence of service and training new employees.Guest Satisfaction: Supervise daily operations of the restaurant and ensure all areas of restaurant are clean and set up as per the standard. Held daily briefings to communicate relevant important information to colleagues, was aware of any items 86. Responsible for taking care of regular guests, VIP guests, allergies, preferences, feedback and complaints. Being Innovative and sharing ideas to ensure smooth operation and teamwork. Manage, motivate and train staff effectively. Taking food and beverage orders, punching orders into POS, recommending dishes, cleaning and setting up the restaurant.Sales: Encouraging team for high volume of sales to reach daily and monthly targets. With full product knowledge and up-selling techniques myself and my team had to ensure highest sales and profitability. Responsible for maximum sales volume per guest with in depth product knowledge knowing how to strategically upsell. Financial: Manage inventories, stock takes, breakages and spoilages. Closed payments and cashing up at the end of every shift. Responsible for tips collection and tracking and dividing it among the team at the end of every month according to a points system. Opening pro- cedure of counting daily cash float and closing procedures of cashing up, updating and printing reports. Show less