Melissa Wainaina, M.A.
Communications Coordinator at USA for UNHCR- Claim this Profile
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Bio
Experience
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USA for UNHCR
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United States
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Non-profit Organizations
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1 - 100 Employee
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Communications Coordinator
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Mar 2023 - Present
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Communications and Social Media Consultant
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Jan 2022 - Mar 2023
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T&R Production & Portable.TV
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Washington, District of Columbia, United States
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Freelance Digital Writer & Social Media Producer
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Sep 2021 - Jan 2022
•Produced, wrote, and edited social media posts for Instagram (76.5K followers), Twitter (351.8K followers), Facebook (1.27M followers), and YouTube Community Blogs (1.2M followers). •Updated content calendars for all social media posts and live shows, as well as created creative assets for these platforms using Canva, Photoshop, Premiere Pro, and DALET. •Clipped, optimized, and distributed on-air elements for news programs and video content on Facebook and YouTube. •Wrote e-blasts and metadata for the Portable.TV app on Facebook and YouTube. Show less
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Olive & Loom
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United States
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Retail
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1 - 100 Employee
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Communications and Digital Media Associate
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Sep 2019 - May 2021
•Produced innovative and engaging content for social platforms such as Facebook, Instagram, and TikTok. Acted as a liaison between the brand, influencers, and other stakeholders, contributing to the brand's social media presence. •Created written copy and designed newsletter layouts, developed media and pitch kits, managed and maintained media/influencer contacts, and produced brand catalogs from start to end. Managed content management systems (CMS) including Hootsuite, Mailchimp, and Shopify. Utilized Canva, Adobe Premiere Pro, Adobe Illustrator, and Adobe Spark to create social media posts. •Took the initiative to assist in product design, developing and designing product labels, packaging, style, and design guides. Show less
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Kin & Care
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Bethesda, Maryland, United States
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Communications Associate
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Sep 2019 - May 2021
•Led a small team in implementing start-to-end product development strategies, including designing product packaging, web development, and organizing launch and influencer events. Managed timelines and ensuring successful execution. •Assisted in communicating and liaising with product makers, manufacturers, media outlets, and influencer contacts to ensure seamless product readiness for consumers, media coverage, and social media promotion. •Managed social media content calendars and conducted production planning. Produced and optimized social media posts for Facebook, TikTok, and Instagram, utilizing Adobe Spark, Canva, Adobe Illustrator, and Premiere Pro. •Produced and designed style, pitch, and brand guides, including layout and copy. Utilized MailChimp to create newsletters for communication between wholesalers and consumers, providing updates on new items, sales, and brand news. Show less
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Salisbury Wicomico Arts Cncl
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United States
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Hospitality
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Communications Intern
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Jan 2017 - May 2017
•Organized and executed a semester-long campaign, writing and producing engaging social media posts. Produced and edited a campaign video, developing a script and conducting interviews to create a compelling video package. •Conducted research on keywords to implement effective SEO practices, resulting in increased webpage traffic. •Took charge of managing all inquiries and comments on the organization's webpages and social media accounts. •Organized and executed a semester-long campaign, writing and producing engaging social media posts. Produced and edited a campaign video, developing a script and conducting interviews to create a compelling video package. •Conducted research on keywords to implement effective SEO practices, resulting in increased webpage traffic. •Took charge of managing all inquiries and comments on the organization's webpages and social media accounts.
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The Flyer
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United States
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Newspaper Publishing
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1 - 100 Employee
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Staff Writer
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Sep 2015 - Jan 2016
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Education
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City, University of London
Master of Arts - MA, International Journalism -
Salisbury University
Bachelor of Arts (B.A.), Communications Arts: Journalism & Public Relations