Melissa Serdy-Velez
Senior Product Designer at Socrata- Claim this Profile
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Topline Score
Bio
Michaela Eaves
There is a depth to Melissa in both her designs and how she interacts with her various teams that is remarkable. She is thoughtful in developing workflows and interfaces. She accounts for details and edge cases. Her presentation skills are excellent and when we are critiquing each other's work, she often answers a question just as I'm aware that I might have it. The projects she's been assigned to are technically complicated and difficult for anyone to understand, and she is great at digging in and making sure she understands it well herself. She's a coworker with integrity, common sense, and warmth and is a win for any team.
Michael Hipple
Melissa is amazing to work with – she’s well versed in what she does, gives clear directions, and is always a consummate professional in striving to make the work better– plus she’s just fun to work with! She’s always interested in learning more and never afraid to ask for your input. I’ve always loved working with Melissa and would do so again in a heartbeat. I can’t recommend her strongly enough.
Michaela Eaves
There is a depth to Melissa in both her designs and how she interacts with her various teams that is remarkable. She is thoughtful in developing workflows and interfaces. She accounts for details and edge cases. Her presentation skills are excellent and when we are critiquing each other's work, she often answers a question just as I'm aware that I might have it. The projects she's been assigned to are technically complicated and difficult for anyone to understand, and she is great at digging in and making sure she understands it well herself. She's a coworker with integrity, common sense, and warmth and is a win for any team.
Michael Hipple
Melissa is amazing to work with – she’s well versed in what she does, gives clear directions, and is always a consummate professional in striving to make the work better– plus she’s just fun to work with! She’s always interested in learning more and never afraid to ask for your input. I’ve always loved working with Melissa and would do so again in a heartbeat. I can’t recommend her strongly enough.
Michaela Eaves
There is a depth to Melissa in both her designs and how she interacts with her various teams that is remarkable. She is thoughtful in developing workflows and interfaces. She accounts for details and edge cases. Her presentation skills are excellent and when we are critiquing each other's work, she often answers a question just as I'm aware that I might have it. The projects she's been assigned to are technically complicated and difficult for anyone to understand, and she is great at digging in and making sure she understands it well herself. She's a coworker with integrity, common sense, and warmth and is a win for any team.
Michael Hipple
Melissa is amazing to work with – she’s well versed in what she does, gives clear directions, and is always a consummate professional in striving to make the work better– plus she’s just fun to work with! She’s always interested in learning more and never afraid to ask for your input. I’ve always loved working with Melissa and would do so again in a heartbeat. I can’t recommend her strongly enough.
Michaela Eaves
There is a depth to Melissa in both her designs and how she interacts with her various teams that is remarkable. She is thoughtful in developing workflows and interfaces. She accounts for details and edge cases. Her presentation skills are excellent and when we are critiquing each other's work, she often answers a question just as I'm aware that I might have it. The projects she's been assigned to are technically complicated and difficult for anyone to understand, and she is great at digging in and making sure she understands it well herself. She's a coworker with integrity, common sense, and warmth and is a win for any team.
Michael Hipple
Melissa is amazing to work with – she’s well versed in what she does, gives clear directions, and is always a consummate professional in striving to make the work better– plus she’s just fun to work with! She’s always interested in learning more and never afraid to ask for your input. I’ve always loved working with Melissa and would do so again in a heartbeat. I can’t recommend her strongly enough.
Experience
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Socrata
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United States
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Software Development
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1 - 100 Employee
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Senior Product Designer
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Jan 2018 - Present
Product Designer for the open data platform used by many major US cities (New York City, San Francisco, Chicago, Seattle, Austin and more) as well as many Federal agencies (Health and Human Services and others). Focused on making complex data science activities accessible and intuitive for government data publishers and consumers no matter their experience. Designed and shipped features that handle the end-to-end data publishing workflow from cleaning data, automating imports, publishing, shaping data via a UI that writes SQL-like queries, federating public data for increased transparency, and more. Lead generative, foundational and evaluative research efforts on all projects. Currently working on a data look-up tool that helps divert individuals from incarceration into behavioral health services. Show less
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Premera Blue Cross
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United States
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Insurance
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700 & Above Employee
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UX Designer
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Jan 2017 - Dec 2017
UX and visual design for a major brand refresh and product re-visioning. Conducted competitive analysis, user research, and usability testing. Produced sketches, wireframes, and high-fidelity prototypes of new features and designs. Presented to stakeholders. Collaborated with product managers as well as front and back-end developers in an agile work environment. Developed processes and guidelines for the larger design team. Addressed information architecture issues. Fixed accessibility errors. Key contributor in the development of a new design system. Show less
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Capital One
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Egypt
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Leasing Non-residential Real Estate
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User Experience Designer
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Jul 2016 - Jul 2016
Designed the Mobile App experience for Capital One Investing's Managed Portfolios in a 3-week design sprint. Designed the Mobile App experience for Capital One Investing's Managed Portfolios in a 3-week design sprint.
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MSN / Microsoft
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China
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Technology, Information and Internet
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1 - 100 Employee
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Senior Creative Project Manager / Managing Photo Editor
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2013 - May 2016
Project Manager for US photo acquisitions leading a team of up to 40 vendors sourcing over 100,000 images annually for News, Weather, Sports, Money, Travel, Lifestyle, Health & Fitness, Food & Drink, Entertainment, Autos, Windows Store app promotions and Bing Popular Now verticals for publication to hundreds of millions of users. Process and workflows | Tool development | Budgeting | Licensing | CMS expert | Documentation | Training | Legal risk-assessment | Visual and editorial guideline creation | Partner and vendor relationship manager | Global coordination Show less
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Managing Photo Editor
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2011 - 2013
Built and led a team of up to 13 vendors sourcing images for the global release of the full suite of eight Windows 8/Bing apps (News, Sports, Finance, Travel, Weather, Food & Drink, Health & Fitness, Magazines) sourcing over 50,000 images annually.Content strategy | Collaboration with UX Design, product management and senior leadership | Developed the team and project in "start-up" mode | Created editorial and design guidelines based on a best-in-class quality bar | New product marketing | Strategic licensing partnerships Show less
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Managing Photo Editor
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2003 - 2011
Built and led a team of up to 10 vendors for the MSN.com homepage, the primary traffic driver of one of the world's most visited web products with billions of page views a month. Operational, creative and quality lead | High-volume workflow with extreme scale | Breaking News coverage | Visual Journalism | Content strategy | Data-driven | Photoshop production | Licensing and pricing negotiation | Outstanding Achievement Award for work on the Clinton Global Initiative project
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Corbis
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Advertising Services
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100 - 200 Employee
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Senior Collections Editor
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2000 - 2003
Selected and organized intellectual property from the Corbis Collection for use in consumer products (stationery, wall décor, calendars and gifts), digital products, fixed media, editorial and promotional offerings. Digital merchandising | Strategic planning and product development | Redesign photo lead | Image sales | Client relationship manager: Avery-Dennison, AT&T Wireless, Hallmark, American Greetings, Graphique de France, Barewalls, and others | Content acquisitions
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Photo Editor
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1997 - 2000
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Education
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Humboldt State University
Bachelor’s Degree, English Language and Literature/Letters -
2016 - 2016
General Assembly
User Experience Design Immersive -
School of Visual Concepts
Graphic Design
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