Melissa Roy

Vice President, Business Development and Marketing at Clarity Mobile Imaging
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Contact Information
us****@****om
(386) 825-5501
Location
Woodstock, Illinois, United States, US

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Experience

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Vice President, Business Development and Marketing
      • Oct 2022 - Present

    • United States
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Vice President, Marketing & Business Development
      • Apr 2018 - May 2022

      General Manager in all business day-to-day operations including finance, sales, marketing, parts, repair, mobiles and service. General Manager in all business day-to-day operations including finance, sales, marketing, parts, repair, mobiles and service.

    • United States
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Vice President, Marketing & Business Development
      • Sep 2017 - Apr 2018

      Research prospective accounts in targeted markets, pursue leads and follow through. Identify business opportunities, negotiate and close business deals. Understand target markets, including industry, company, project, company contacts and which market strategies can be used to attract new clients. Collaborate with teams to ensure that requirements are met. Prospect new clients by networking, cold calling, advertising or other means of generating interest from potential clients. Grow, retain and maintain customer relationships with current clients while identifying new prospects within the area you have been assigned. Possess a strong understanding of deliverables, competition in the industry and positioning. Improve market position and achieve financial growth. Follow and stay up-to-date on the latest industry and equipment developments. Attend industry functions (as needed), such as events and conferences, and provide feedback and information on market and trends. Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales. Using knowledge of the market and competitors, identify and develop company's unique selling propositions and differentiators. Update daily and ensure that data is accurately entered and managed within Beacon’s CRM or other sales management system(s). Show less

    • United States
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Marketing & Business Process Administrator
      • Jan 2013 - Feb 2017

      Manage/coordinate an average of 10-12 trade shows annually Manage/coordinate large customer and corporate events and other meetings. Some venues include: The Chicago Art Institute and The Adler Planetarium. Manage all corporate marketing functions which include market research, website, SEO/PPC, email marketing, messaging, brand, magazine ads and online advertising, social media, industry interviews, press releases and coordination of all printed materials – brochures, cutsheets, etc. Provided sales and service contract pricing to regional sales staff Review and completed all large customer RFP’s and government and federal bids Draft and negotiate all customer contract/agreements and track through contract life cycle Monitor sales department activities General sales department support and special projects Worked with companies managers and employees to create and document department and individual processes and policies Provide information to management team to test process documents to improve quality and end user performance Oversee the preparation of accompanying visuals and adapt documents for multiple multimedia formats for management and employee use. Direct report and provided executive support to President/CEO Show less

    • Contract Manager & Marketing Administrator
      • Mar 2003 - Jan 2013

      Contracts Management: Process and manage all equipment, service, rental and inter-company agreements/contracts, addendums and renewals for all Genesis Companies (4) Update and manage contract template libraries and departmental forms Liaison between sales, operations, finance and logistics regarding all contract obligations Marketing Administration Manage / Coordinate RSNA and an average of 8-15 trade shows per year Coordination of large customer events and other meetings Manage / Coordinate all marketing functions which include: trade shows, website, SEO/PPC, email marketing, messaging, branding, print and online advertising, social media and all printed materials - brochures and cutsheets. Sales Administration: Manager to sales support staff Quarterly report on sales department win/loss ratios Process monthly sales commissions System Administrator to Sales CRM (Salesforce.com) Coordinate and develope internal processes sales / marketing Coordinate vendor registrations and large RFP's Previous positions at Genesis: Contract Administrator Accounts Receivables Accounts Payables Receptionist Show less

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Receptionist
      • 2001 - 2003

      Answered a 30 line switchboard and distributed calls between two facilities Mailroom duties Miscellaneous projects as needed for Executive Assistant and VP of Human Resources Answered a 30 line switchboard and distributed calls between two facilities Mailroom duties Miscellaneous projects as needed for Executive Assistant and VP of Human Resources

    • Legal Assistant
      • 1999 - 2001

      Assisted two attorneys, including one firm partner in preparation of all legal documents, correspondences and letters. Maintained all client files Preparation of corporate books Appointment and court scheduling Meeting coordination General reception - greeting clients and answering phones All other general office duties Assisted two attorneys, including one firm partner in preparation of all legal documents, correspondences and letters. Maintained all client files Preparation of corporate books Appointment and court scheduling Meeting coordination General reception - greeting clients and answering phones All other general office duties

Education

  • Northern Illinois University
    Certified Trade Show Marketer, Marketing
    2011 - 2014
  • McHenry County College
    Supervisory Leadership
    2011 - 2012
  • McHenry County College
    Business Management
    2001 - 2003

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