Marketing Consultant

• Dec 2022 - Present

Marketing Director

• Sep 2021 - Jan 2023

Account Director for a variety of B2B and B2C clients in technology, food and beverage, and professional services industries. Directed and managed account teams to create effective marketing strategies to achieve client goals. Account Director for a variety of B2B and B2C clients in technology, food and beverage, and professional services industries. Directed and managed account teams to create effective marketing strategies to achieve client goals.

Marketing Director

• Feb 2020 - Aug 2020

Directed all marketing efforts for this reseller (VAR) of cutting-edge technology solutions. • Planned and promoted events with sales team, business partners and prospects. • Managed over 25 business partner relationships. • Worked closely with sales team and business partners to develop and deploy digital marketing campaigns. • Managed all content including social media (LinkedIn and YouTube) and website. Directed all marketing efforts for this reseller (VAR) of cutting-edge technology solutions. • Planned and promoted events with sales team, business partners and prospects. • Managed over 25 business partner relationships. • Worked closely with sales team and business partners to develop and deploy digital marketing campaigns. • Managed all content including social media (LinkedIn and YouTube) and website.

Marketing Director

• Jul 2017 - Jan 2020

Directed all marketing efforts for this real estate brokerage. • Produced all corporate marketing including email, print (postcards, print ads), videos, recruiting collateral, and website. • Develop and managed strategic social media strategy using Instagram, Facebook, LinkedIn, and YouTube. Increased Instagram followers by 193%. • Managed rebranding of Stein Posner to CENTURY 21 Stein Posner (February 2019). Directed all marketing efforts for this real estate brokerage. • Produced all corporate marketing including email, print (postcards, print ads), videos, recruiting collateral, and website. • Develop and managed strategic social media strategy using Instagram, Facebook, LinkedIn, and YouTube. Increased Instagram followers by 193%. • Managed rebranding of Stein Posner to CENTURY 21 Stein Posner (February 2019).

Marketing Manager

• Jul 2015 - Jun 2017

Marketing manager at $38MM global enterprise software (SaaS and hosted) company serving home health care agencies. • Integral team member and content strategist for the global rebranding of Complia Health (from Procura), which included new company name, logos, website, collateral, social media, public relations, as well as internal and external brand launch activities. • Managed strategy, planning, and production of all written and graphic content for website, collateral, email… Show more Marketing manager at $38MM global enterprise software (SaaS and hosted) company serving home health care agencies. • Integral team member and content strategist for the global rebranding of Complia Health (from Procura), which included new company name, logos, website, collateral, social media, public relations, as well as internal and external brand launch activities. • Managed strategy, planning, and production of all written and graphic content for website, collateral, email campaigns, company newsletters, webinars, and social media. • Developed and implemented strategic social media strategy using LinkedIn, Facebook, and Twitter to promote multiple brands, products and services. • Integral team member for producing Complia Health’s national user conference, CARE 2017. • Worked with national home care associations and industry leaders to implement advertising programs and trade shows. • Managed strategy, production, and implementation of public relations program. • Managed all promotional marketing including merchandising, sponsorships, and wearables. • Managed sales enablement including weekly sales training content planning, in addition to the proposal process and repository. Show less Marketing manager at $38MM global enterprise software (SaaS and hosted) company serving home health care agencies. • Integral team member and content strategist for the global rebranding of Complia Health (from Procura), which included new company name, logos, website, collateral, social media, public relations, as well as internal and external brand launch activities. • Managed strategy, planning, and production of all written and graphic content for website, collateral, email… Show more Marketing manager at $38MM global enterprise software (SaaS and hosted) company serving home health care agencies. • Integral team member and content strategist for the global rebranding of Complia Health (from Procura), which included new company name, logos, website, collateral, social media, public relations, as well as internal and external brand launch activities. • Managed strategy, planning, and production of all written and graphic content for website, collateral, email campaigns, company newsletters, webinars, and social media. • Developed and implemented strategic social media strategy using LinkedIn, Facebook, and Twitter to promote multiple brands, products and services. • Integral team member for producing Complia Health’s national user conference, CARE 2017. • Worked with national home care associations and industry leaders to implement advertising programs and trade shows. • Managed strategy, production, and implementation of public relations program. • Managed all promotional marketing including merchandising, sponsorships, and wearables. • Managed sales enablement including weekly sales training content planning, in addition to the proposal process and repository. Show less

Membership and Marketing Manager

• Jun 2014 - Jul 2015

Managed membership and marketing efforts for this 1,700-home, private residential country club. • Represented the Club as Brand Ambassador, leading to improved customer service, increased member satisfaction and additional home sales. • Developed Realtor® education program to facilitate efficient sales processes for new members and renters. • Conducted group and individual tours for real estate agents and prospective homebuyers. • Created and implemented Club orientation process… Show more Managed membership and marketing efforts for this 1,700-home, private residential country club. • Represented the Club as Brand Ambassador, leading to improved customer service, increased member satisfaction and additional home sales. • Developed Realtor® education program to facilitate efficient sales processes for new members and renters. • Conducted group and individual tours for real estate agents and prospective homebuyers. • Created and implemented Club orientation process for new members and renters. • Designed and produced sales and marketing collateral. • Implemented digital advertising and print campaigns to increase awareness in targets markets. • Launched social media plan, resulting in 30% growth of Facebook fan base. • Managed a variety of vendors, including advertising agencies, videographers, photographers, and PR agency. • Worked closely with Board of Governors, master HOA, multiple local POAs, and Community Relations Committee to ensure increased home sales and memberships. Show less Managed membership and marketing efforts for this 1,700-home, private residential country club. • Represented the Club as Brand Ambassador, leading to improved customer service, increased member satisfaction and additional home sales. • Developed Realtor® education program to facilitate efficient sales processes for new members and renters. • Conducted group and individual tours for real estate agents and prospective homebuyers. • Created and implemented Club orientation process… Show more Managed membership and marketing efforts for this 1,700-home, private residential country club. • Represented the Club as Brand Ambassador, leading to improved customer service, increased member satisfaction and additional home sales. • Developed Realtor® education program to facilitate efficient sales processes for new members and renters. • Conducted group and individual tours for real estate agents and prospective homebuyers. • Created and implemented Club orientation process for new members and renters. • Designed and produced sales and marketing collateral. • Implemented digital advertising and print campaigns to increase awareness in targets markets. • Launched social media plan, resulting in 30% growth of Facebook fan base. • Managed a variety of vendors, including advertising agencies, videographers, photographers, and PR agency. • Worked closely with Board of Governors, master HOA, multiple local POAs, and Community Relations Committee to ensure increased home sales and memberships. Show less

Marketing Director

• Nov 2013 - Jun 2014

Managed all aspects of marketing and advertising for a home health care software company (SaaS and hosted). • Created and launched advertising campaigns to acquire new clients and up-sell existing clients via media channels which included direct mail, print, email, website landing pages, Google AdWords, and social media. • Managed trade show efforts and sponsorship agreements. • Produced marketing collateral. Managed all aspects of marketing and advertising for a home health care software company (SaaS and hosted). • Created and launched advertising campaigns to acquire new clients and up-sell existing clients via media channels which included direct mail, print, email, website landing pages, Google AdWords, and social media. • Managed trade show efforts and sponsorship agreements. • Produced marketing collateral.

Director of Marketing and Business Development

• Nov 2006 - Dec 2012

As a member of the Senior Management Team, I directed and managed all aspects of marketing, advertising, and business development for a three-branch, $73 million credit union. Managed all aspects of marketing, advertising, and B2B/B2C development for three-branch, $73 million credit union. • Created new products and implemented new services that resulted in increased income and member growth. • Developed and implemented strategic plans; led corporate initiatives with… Show more As a member of the Senior Management Team, I directed and managed all aspects of marketing, advertising, and business development for a three-branch, $73 million credit union. Managed all aspects of marketing, advertising, and B2B/B2C development for three-branch, $73 million credit union. • Created new products and implemented new services that resulted in increased income and member growth. • Developed and implemented strategic plans; led corporate initiatives with cross-functional teams. • Managed multiple vendors (including Intuit, Deluxe, Allied) to support corporate and marketing strategies. • Facilitated presentations and programs, which resulted in member and product growth. • Formulated a sales culture through sales training programs, incentive plans and internal contests. • Produced all advertising and promotional material. • Developed strategic media and advertising plans, which included digital, print and social media. • Networked and developed new partnerships with local businesses, which resulted in new member growth. • Developed and managed annual marketing budget which ranged from $60,000-$200,000. Show less As a member of the Senior Management Team, I directed and managed all aspects of marketing, advertising, and business development for a three-branch, $73 million credit union. Managed all aspects of marketing, advertising, and B2B/B2C development for three-branch, $73 million credit union. • Created new products and implemented new services that resulted in increased income and member growth. • Developed and implemented strategic plans; led corporate initiatives with… Show more As a member of the Senior Management Team, I directed and managed all aspects of marketing, advertising, and business development for a three-branch, $73 million credit union. Managed all aspects of marketing, advertising, and B2B/B2C development for three-branch, $73 million credit union. • Created new products and implemented new services that resulted in increased income and member growth. • Developed and implemented strategic plans; led corporate initiatives with cross-functional teams. • Managed multiple vendors (including Intuit, Deluxe, Allied) to support corporate and marketing strategies. • Facilitated presentations and programs, which resulted in member and product growth. • Formulated a sales culture through sales training programs, incentive plans and internal contests. • Produced all advertising and promotional material. • Developed strategic media and advertising plans, which included digital, print and social media. • Networked and developed new partnerships with local businesses, which resulted in new member growth. • Developed and managed annual marketing budget which ranged from $60,000-$200,000. Show less

Regional Marketing Manager

• Nov 2001 - Dec 2003

Managed daily activities of six-person marketing department for this global, multi-discipline engineering and architectural firm. • Oversaw creation of multi-million dollar, national and international proposals, which resulted in revenue-generating projects. • Developed and maintained a library of comprehensive marketing materials including brochures, ads, awards and client information for proposals, client presentations, special events and trade shows. • Maintained database of… Show more Managed daily activities of six-person marketing department for this global, multi-discipline engineering and architectural firm. • Oversaw creation of multi-million dollar, national and international proposals, which resulted in revenue-generating projects. • Developed and maintained a library of comprehensive marketing materials including brochures, ads, awards and client information for proposals, client presentations, special events and trade shows. • Maintained database of consultant files, project descriptions, and employee resumes. • Met with internal and regional department managers to create strategic marketing plans. • Worked with the Corporate Communications Department to produce graphic standards templates. • Managed annual marketing budget. Show less Managed daily activities of six-person marketing department for this global, multi-discipline engineering and architectural firm. • Oversaw creation of multi-million dollar, national and international proposals, which resulted in revenue-generating projects. • Developed and maintained a library of comprehensive marketing materials including brochures, ads, awards and client information for proposals, client presentations, special events and trade shows. • Maintained database of… Show more Managed daily activities of six-person marketing department for this global, multi-discipline engineering and architectural firm. • Oversaw creation of multi-million dollar, national and international proposals, which resulted in revenue-generating projects. • Developed and maintained a library of comprehensive marketing materials including brochures, ads, awards and client information for proposals, client presentations, special events and trade shows. • Maintained database of consultant files, project descriptions, and employee resumes. • Met with internal and regional department managers to create strategic marketing plans. • Worked with the Corporate Communications Department to produce graphic standards templates. • Managed annual marketing budget. Show less

Account Executive

• Dec 1999 - Sep 2001

Account Executive for Chevron. • Managed production of web, print, direct mail, point-of-sale, outdoor, and radio advertisements. • Worked closely with in-house media department (The Media Edge) to develop national strategic media plans for Chevron’s domestic markets. • Managed sponsorships between Chevron and the SF Giants, Oakland A’s, San Jose Sharks, Anaheim Mighty Ducks, Utah Jazz, and other professional sports teams. • Developed client presentations, and conducted client… Show more Account Executive for Chevron. • Managed production of web, print, direct mail, point-of-sale, outdoor, and radio advertisements. • Worked closely with in-house media department (The Media Edge) to develop national strategic media plans for Chevron’s domestic markets. • Managed sponsorships between Chevron and the SF Giants, Oakland A’s, San Jose Sharks, Anaheim Mighty Ducks, Utah Jazz, and other professional sports teams. • Developed client presentations, and conducted client and internal meetings. • Collaborated with sister agencies, Bravo (Hispanic advertising and communications) and Wonderman Cato Johnson (direct marketing and promotion) to develop specialized advertising plans and promotions. • Developed Chevron’s national and local promotions with product vendors such as Coca Cola and Nestle. Show less Account Executive for Chevron. • Managed production of web, print, direct mail, point-of-sale, outdoor, and radio advertisements. • Worked closely with in-house media department (The Media Edge) to develop national strategic media plans for Chevron’s domestic markets. • Managed sponsorships between Chevron and the SF Giants, Oakland A’s, San Jose Sharks, Anaheim Mighty Ducks, Utah Jazz, and other professional sports teams. • Developed client presentations, and conducted client… Show more Account Executive for Chevron. • Managed production of web, print, direct mail, point-of-sale, outdoor, and radio advertisements. • Worked closely with in-house media department (The Media Edge) to develop national strategic media plans for Chevron’s domestic markets. • Managed sponsorships between Chevron and the SF Giants, Oakland A’s, San Jose Sharks, Anaheim Mighty Ducks, Utah Jazz, and other professional sports teams. • Developed client presentations, and conducted client and internal meetings. • Collaborated with sister agencies, Bravo (Hispanic advertising and communications) and Wonderman Cato Johnson (direct marketing and promotion) to develop specialized advertising plans and promotions. • Developed Chevron’s national and local promotions with product vendors such as Coca Cola and Nestle. Show less

Marketing Manager

• 1999 - 1999

As Marketing Manager for this multi- disciplined consulting/engineering firm, I managed and coordinated the daily activities of a 4- person Marketing Department, which produced over 400 proposals a year. • Developed and managed proposals for multi- million dollar projects, which resulted in revenue-generating jobs. • Produced all collateral for Urbitran’s five offices. • Strategically organized teams and joint- ventures for proposals and coordinated client presentations. As Marketing Manager for this multi- disciplined consulting/engineering firm, I managed and coordinated the daily activities of a 4- person Marketing Department, which produced over 400 proposals a year. • Developed and managed proposals for multi- million dollar projects, which resulted in revenue-generating jobs. • Produced all collateral for Urbitran’s five offices. • Strategically organized teams and joint- ventures for proposals and coordinated client presentations.

Marketing Manager

• 1996 - 1999

Managed five-person department, which produced over 500 proposals a year. • Developed and managed proposals for multi-million dollar, national and international projects, which resulted in revenue-generating jobs. • Coordinated business development for nine branch offices, including client presentations. • Produced and placed all advertisements, press releases, announcements, articles, and produced first website (www.vollmer.com). • Managed annual marketing budget. Managed five-person department, which produced over 500 proposals a year. • Developed and managed proposals for multi-million dollar, national and international projects, which resulted in revenue-generating jobs. • Coordinated business development for nine branch offices, including client presentations. • Produced and placed all advertisements, press releases, announcements, articles, and produced first website (www.vollmer.com). • Managed annual marketing budget.

Marketing Coordinator

• 1993 - 1996

• Wrote, edited and submitted proposals under strict deadlines. • Wrote, edited and submitted proposals under strict deadlines.