Experience

Genies

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Operations

  • Oct 2022 - Present

  Stakeholder across business & product strategy, analytics, & general business operations including program management for special projects, customer support + content moderation, & management of IT. Key Skills: Business Strategy, Business Operations, Consumer Experience, Data Analytics. Stakeholder across business & product strategy, analytics, & general business operations including program management for special projects, customer support + content moderation, & management of IT. Key Skills: Business Strategy, Business Operations, Consumer Experience, Data Analytics.



Route

• United States
• Software Development
• 200 - 300 Employee

• Senior Product Manager, Experimentation & Insights

  • Jul 2019 - Oct 2022

  Top iOS Rankings: #19 US Shopping 🛍 Route is a eCommerce company helping merchants & customers by offering packaging protection at checkout to cover orders that are lost, stolen, or damaged while in shipment & a mobile app to help users track all of their online orders in one place. During my 3+ years at Route, my role grew alongside the company to represent the voice of the consumer and optimize the product for them. I started as the lead product data analyst, before transitioning into a hybrid Product Manager & Product Marketing role managing the end to end consumer experience. My responsibilities included analytics, consumer research, customer support, & building the mobile app product roadmap (including mobile experimentation). While in this role I managed a total of 9 direct & indirect reports (2 product managers, 6 engineers, & 1 analyst). Although my primary focus was B2C, I also supported user research efforts for B2B & B2B2C. Key accomplishments: - Scaled Route's mobile app from 0 -> 1M DAU in partnership with a team of engineers and designers through mobile experimentation leveraging stat sig. - Served as the consumer PMM, running all voice of consumer efforts & research for end user behavior (including qualitative & quantitative) to inform product positioning across the business. - Built & led data analytics (front end + server) structure + reporting to better track & understand end user behavior and enhance conversion rates through A/B testing across B2B, B2B2C, & B2C. - Built & led customer & technical support department for B2C & B2B. - Built & led data compliance processes & data storage guidelines across B2B, B2C, & B2B2C. - Led quarterly training with sales on how our product offerings worked & how to position them, increasing initial sign on rate for Mid & Large accounts by 20%. Awards: - Top Data User award by Amplitude (2021) - 3 promotions within 3 years Show less



Monkey App

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Operations, Product & Marketing

  • Jul 2018 - Jul 2019

  Top iOS Rankings: US Social #6 | Switzerland Social #2 | UK Social #5 Monkey is a GenZ social app focused on helping reduce loneliness by allowing users to connect with one another virtually, regardless of where they are. We offer 3 main connection means within the app: video chat (FaceTime with anyone in the world for as long as you’d like), text chat (text with people you video chatted with or new people you’ve discovered), & moments (show people on the platform what you’re up to and connect over that). I joined Monkey when the app had ~50k MAU and I helped grow to 1M DAU average. During my time at Monkey, I spent time across product, marketing, & compliance / content moderation, managing a total of 25 direct + indirect international reports (US & Beijing). Highlights: - Launched Monkey's talent program (1k+ creators) accounting for 1.5M organic installs over a 6 month period. - Led Monkey’s paid ads team (including ads content creation) with $1.50 average CAC. - Led end to end product development of 3 "features" within the app: Chats, Moments, & Rewards to obtain a 40% MoM retention rate. - Launched international content moderation team + playbook resulted in 24 hour moderation of the app. Show less



PogoTec, Inc.

• Orange County, California Area

• Growth Marketing Manager

  • Oct 2017 - Sep 2018

  PogoTec is the parent company to PogoCam, a wearable camera that works with the glasses you already own. Led: - Acquired 90% of PogoTec’s sales through paid ads, managing $600k annual budget. - Drove strategy for 100 creators responsible for 30% of monthly sales. - Captured + reported all analytics to inform growth strategy to increase sales. Key Skills: Marketing, Growth Strategies, Data Analytics, Talent Relations, Influencer Relations PogoTec is the parent company to PogoCam, a wearable camera that works with the glasses you already own. Led: - Acquired 90% of PogoTec’s sales through paid ads, managing $600k annual budget. - Drove strategy for 100 creators responsible for 30% of monthly sales. - Captured + reported all analytics to inform growth strategy to increase sales. Key Skills: Marketing, Growth Strategies, Data Analytics, Talent Relations, Influencer Relations



Snap Inc.

• United States
• Software Development
• 700 & Above Employee

• Marketing Coordinator

  • Sep 2016 - Oct 2017

  Brought on as a Marketing Coordinator to launch Spectacles my role grew into a Program Management position for the Snap Lab Marketing Department. Highlights: - Key player in launch of Spectacles on November 10th, 2017. - Developed project management process improving team efficiency by 400%. - Supported launch of Venice, CA Spectacles temporary storefront (March 2017). - Supported Spectacles international retail efforts (Harrods UK, Lime Concepts UAE, Selfridges). - Formed fraud prevention team for Spectacles.com (international) saving company over 1 million dollars in potential charge backs. - Onsite lead at 50+ Snapbot drops & experiential marketing activations. - Handled contract management and payments for over 110 Snapbot drops. - Developed & managed on-boarding training program for (20) marketing new hires. Awards: - Spectacles Marketing & Design take home 6 Lions [3 Gold] @ Cannes Lions June 2017. Key Skills: Marketing, Contracting, New Hire Training, Program Management, Growth Strategies, Data Analytics Show less



AWESTRUCK Marketing Group

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Specialist

  • May 2015 - Sep 2016

  AWESTRUCK is a full-service experiential agency producing events and marketing solutions for brands seeking engagement with their target consumers. Highlights: - Built and managed client relationships with brands such as CBS, VH1, eBay, and Purina - Led over 100 short term and long term events from conception to onsite execution. - Developed & managed hiring / training / management for over 500 Brand Ambassadors. Key Skills: Marketing, Client Management, Events AWESTRUCK is a full-service experiential agency producing events and marketing solutions for brands seeking engagement with their target consumers. Highlights: - Built and managed client relationships with brands such as CBS, VH1, eBay, and Purina - Led over 100 short term and long term events from conception to onsite execution. - Developed & managed hiring / training / management for over 500 Brand Ambassadors. Key Skills: Marketing, Client Management, Events