Melissa Hayes

Senior Manager, Outreach at North Jersey Transportation Planning Authority
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Contact Information
us****@****om
(386) 825-5501
Location
Westwood, New Jersey, United States, JE

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Experience

    • United States
    • Government Administration
    • 1 - 100 Employee
    • Senior Manager, Outreach
      • Jan 2019 - Present

      Manages outreach team responsible for engaging the public and stakeholders in planning projects and programs. This includes developing specialized outreach initiatives to engage traditionally underrepresented populations and working to ensure agency projects and programs are accessible to all regardless of their abilities or the languages they speak.Develops scalable communications plans – including templates, style guides and editorial calendars – for print, website, email and social media campaigns. Manages agency’s social media accounts (Instagram, Facebook, Twitter, YouTube and LinkedIn).Transforms technical documents and complex reports into products that are easy for the public to understand.Drafts talking points for executives, blog posts, presentations and website content. Edits public engagement plans and materials, planning studies, white papers and other documents.Assists with media relations, writing and distributing press releases and interacting with reporters.Oversaw consultant effort to rebrand the Street Smart NJ pedestrian safety campaign to improve messaging and expand the program’s reach. Show less

    • Editor & Communications/Social Media Specialist
      • Oct 2015 - Jan 2019

      Served as managing editor of InTransition, an annual transportation planning magazine. This included developing themes and story ideas and managing freelancers.Developed and maintained social media content calendar.Wrote blog posts, press releases, talking points, fact sheets and prepared presentations for executive staff.Edited planning studies, reports, presentations, web content and other documents.Staffed events and assisted with public and stakeholder outreach initiatives. Show less

    • United States
    • Newspaper Publishing
    • 100 - 200 Employee
    • State House Bureau Reporter
      • Dec 2010 - Oct 2015

      Reported on Governor Christie, state and presidential politics, building a network of state and national sources. Wrote multiple articles daily, including breaking news for the web, daily print stories, investigative reports and analysis pieces. Contributed to the bureau’s Facebook page and used Twitter to promote The Record, drive traffic to NorthJersey.com, interact with followers and live tweet events. Appeared regularly on television shows including NJTV’s Reporters Roundtable and News 12 New Jersey’s Power and Politics. Made guest appearances on MSNBC, CNBC, CNN and NPR affiliates. Prior to joining the Trenton Bureau in 2012 I worked as a municipal reporter covering several communities in Bergen County. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Certified Pharmacy Technician
      • Mar 2000 - Mar 2012

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Staff Writer
      • Oct 2009 - Dec 2010

      Covered Jersey City and Hudson County Government as well as statewide political issues. Reported on several federal trials stemming from Operation Bid Rig, the state’s largest public corruption sting, including the conviction of former Jersey City Deputy Mayor Leona Beldini and the acquittals of Ridgefield Mayor Anthony Suarez and Jersey City Council candidate L. Harvey Smith, a former state assemblyman. Covered Jersey City and Hudson County Government as well as statewide political issues. Reported on several federal trials stemming from Operation Bid Rig, the state’s largest public corruption sting, including the conviction of former Jersey City Deputy Mayor Leona Beldini and the acquittals of Ridgefield Mayor Anthony Suarez and Jersey City Council candidate L. Harvey Smith, a former state assemblyman.

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Staff Writer
      • Jun 2006 - Oct 2009

      Won a New Jersey Press Association award for a co-authored series that led to the resignation of top Democratic county officials after an investigation into their involvement in a political action committee. Covered county and local government and the military. Won a New Jersey Press Association award for a co-authored series that led to the resignation of top Democratic county officials after an investigation into their involvement in a political action committee. Covered county and local government and the military.

    • United States
    • Newspaper Publishing
    • 100 - 200 Employee
    • Editor of The New Egypt Press
      • Sep 2005 - Jun 2006

      Supervised a full-time staff of four, freelance writers and photographers. Planned all content, designed graphics and layout for 24-page weekly paper. Edited articles and photographs, and worked with staff reporters and freelancers to sharpen reporting, writing and photography skills. Served as a liaison to the community and worked with the advertising staff to implement strategies to generate revenue and increase readership. Wrote multiple news stories, features and business profiles each week. Show less

    • Newspaper Publishing
    • 1 - 100 Employee
    • Staff Writer
      • Sep 2004 - Sep 2005

      Covered three local school boards and 18 public and private schools for two weekly papers, the South Brunswick Post and Cranbury Press: Monroe/Jamesburg Edition. Monitored state and federal regulations and wrote stories about their impact on education in the region. Assisted with municipal reporting, occasionally covering police and fire news, and council meetings. Wrote long-form features for the Lifestyles section. Part of a team of reporters who won a New Jersey Press Association award for a series about a local food pantry and community members in need. Show less

    • United States
    • Newspaper Publishing
    • 100 - 200 Employee
    • Intern
      • Jun 2003 - Aug 2003

      Summer intern in the Statehouse Bureau. Summer intern in the Statehouse Bureau.

Education

  • New Jersey Institute of Technology
    Master of Science - MS, Professional and Technical Communication
    2018 - 2020
  • Rutgers University
    BA, English, Women's & Gender Studies, Art History
    2000 - 2004

Community

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