Melissa Melonson

Founder and CEO at Lumi Hospitality
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Contact Information
us****@****om
(386) 825-5501
Location
Hartford, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Founder and CEO
      • Mar 2016 - 7 years 10 months

      Greater New York City Area Lumi Hospitality is an integrated sales and marketing agency focused on the Hospitality, Travel, and Real Estate industries. We build brands, nurture online communities, and drive revenue and profitability for our client partners.

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Board Member
      • Nov 2021 - 2 years 2 months

      Hartford CT Supporting small businesses in the City of Hartford.

    • Founder and Managing Owner
      • Jul 2016 - 7 years 6 months

      Hartford, Connecticut Area weHartford is your guide to amazing experiences in the Greater Hartford, CT area. Events, restaurants, bars, people and local news to keep you in the know.

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Account Director, VP of Business Development
      • Nov 2013 - Feb 2016

      Hartford, Connecticut Area Rebel Interactive Group specializes in Marketing Strategy, Website Development, Custom Web Application Development, Creative Design, Social Media Marketing, SEM/SEO, Email Marketing, Content Development and Copywriting.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Executive
      • Oct 2012 - Nov 2013

    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Aug 2010 - Nov 2011

      New York, NY Account Executive - Dos Equis • Agency of record for Dos Equis national brand team in Experiential Marketing • Worked closely with client and partner agencies to develop overall brand strategy and activation plans • Communicate with the clients in daily routine, and prepare reports, budgets and forecasts • Collected, negotiated and approved partner proposals • Researched and analyzed market information to create regional plans

    • National Field Marketing Manager
      • Aug 2009 - Aug 2010

      New York, NY Hpnotiq, Heaven Hill Distilleries: • Developed marketing and sales initiatives with team to be implemented into regional market activation • Managed and grew a national marketing program in 10 major markets • Hired, trained and managed full time employees in each market • Traveled in market to maintain, grow and exceed program objectives • Developed national PR initiatives for overall campaign

    • Advertising Services
    • 1 - 100 Employee
    • Account Coordinator
      • Jan 2008 - Aug 2009

      New York, NY Coordinated large-scale concerts, sweepstakes and private events for clients. Supported client initiatives with digital media opportunities through partner online properties. Pepsi-Co: • Managed client relationship and execution of national radio promotions for PepsiCo (multiple brands) • Maintained client relationships, promotions and on-site sponsorship activation for PepsiCo • Collaborated with clients to design national, brand-building promotions including radio spots and on-air… Show more Coordinated large-scale concerts, sweepstakes and private events for clients. Supported client initiatives with digital media opportunities through partner online properties. Pepsi-Co: • Managed client relationship and execution of national radio promotions for PepsiCo (multiple brands) • Maintained client relationships, promotions and on-site sponsorship activation for PepsiCo • Collaborated with clients to design national, brand-building promotions including radio spots and on-air chatter • Worked with budget including purchasing of prizes, shipping and fulfillment costs • Worked with client’s legal team to create promotional rules and affidavits Alizé: • Acted as original Account Manager for Alizé on a multiple event large-scale national program • Worked directly with Alizé Brand Marketing to construct program plans and budgets • Represented the client in the collaboration with partners and artists in all national markets • Secured artist talent and field managers for each national market and negotiated venue contracts Show less

    • Executive Manager
      • Jan 2007 - Jan 2008

      Hartford, Connecticut Area • Supported all efforts in building and expanding the agency initiatives from the ground up • Performed all day to day operations and implemented marketing plans for the growing business • Managed scheduling with talent and client accounts • Interviewed, hired and managed all talent • Secured new clients and managed client accounts • Operated as team leader for event team’s/talent

Education

  • University of Connecticut
    Communication Design

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