Melissa Melonson
Founder and CEO at Lumi Hospitality- Claim this Profile
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Bio
Experience
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Lumi Hospitality
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United States
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Advertising Services
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1 - 100 Employee
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Founder and CEO
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Mar 2016 - 7 years 10 months
Greater New York City Area Lumi Hospitality is an integrated sales and marketing agency focused on the Hospitality, Travel, and Real Estate industries. We build brands, nurture online communities, and drive revenue and profitability for our client partners.
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Hartford Chamber of Commerce CT
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Board Member
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Nov 2021 - 2 years 2 months
Hartford CT Supporting small businesses in the City of Hartford.
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Founder and Managing Owner
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Jul 2016 - 7 years 6 months
Hartford, Connecticut Area weHartford is your guide to amazing experiences in the Greater Hartford, CT area. Events, restaurants, bars, people and local news to keep you in the know.
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Rebel Interactive Group
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United States
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Advertising Services
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100 - 200 Employee
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Account Director, VP of Business Development
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Nov 2013 - Feb 2016
Hartford, Connecticut Area Rebel Interactive Group specializes in Marketing Strategy, Website Development, Custom Web Application Development, Creative Design, Social Media Marketing, SEM/SEO, Email Marketing, Content Development and Copywriting.
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Horizon Marketing Group
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Executive
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Oct 2012 - Nov 2013
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Mirrorball
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Advertising Services
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1 - 100 Employee
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Account Executive
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Aug 2010 - Nov 2011
New York, NY Account Executive - Dos Equis • Agency of record for Dos Equis national brand team in Experiential Marketing • Worked closely with client and partner agencies to develop overall brand strategy and activation plans • Communicate with the clients in daily routine, and prepare reports, budgets and forecasts • Collected, negotiated and approved partner proposals • Researched and analyzed market information to create regional plans
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National Field Marketing Manager
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Aug 2009 - Aug 2010
New York, NY Hpnotiq, Heaven Hill Distilleries: • Developed marketing and sales initiatives with team to be implemented into regional market activation • Managed and grew a national marketing program in 10 major markets • Hired, trained and managed full time employees in each market • Traveled in market to maintain, grow and exceed program objectives • Developed national PR initiatives for overall campaign
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Track Entertainment
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Advertising Services
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1 - 100 Employee
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Account Coordinator
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Jan 2008 - Aug 2009
New York, NY Coordinated large-scale concerts, sweepstakes and private events for clients. Supported client initiatives with digital media opportunities through partner online properties. Pepsi-Co: • Managed client relationship and execution of national radio promotions for PepsiCo (multiple brands) • Maintained client relationships, promotions and on-site sponsorship activation for PepsiCo • Collaborated with clients to design national, brand-building promotions including radio spots and on-air… Show more Coordinated large-scale concerts, sweepstakes and private events for clients. Supported client initiatives with digital media opportunities through partner online properties. Pepsi-Co: • Managed client relationship and execution of national radio promotions for PepsiCo (multiple brands) • Maintained client relationships, promotions and on-site sponsorship activation for PepsiCo • Collaborated with clients to design national, brand-building promotions including radio spots and on-air chatter • Worked with budget including purchasing of prizes, shipping and fulfillment costs • Worked with client’s legal team to create promotional rules and affidavits Alizé: • Acted as original Account Manager for Alizé on a multiple event large-scale national program • Worked directly with Alizé Brand Marketing to construct program plans and budgets • Represented the client in the collaboration with partners and artists in all national markets • Secured artist talent and field managers for each national market and negotiated venue contracts Show less
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Executive Manager
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Jan 2007 - Jan 2008
Hartford, Connecticut Area • Supported all efforts in building and expanding the agency initiatives from the ground up • Performed all day to day operations and implemented marketing plans for the growing business • Managed scheduling with talent and client accounts • Interviewed, hired and managed all talent • Secured new clients and managed client accounts • Operated as team leader for event team’s/talent
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Education
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University of Connecticut
Communication Design