Melissa Saifman
Digital Marketing Specialist at Hudson&Canal- Claim this Profile
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Topline Score
Bio
I have had the pleasure of working with Melissa at RPA. She has been an integral member of the team and has jumped into any and all projects with a positive attitude. Over the past few months, I have seen her grow and take the lead with Clients as well as our internal team. She has managed multiple projects for various accounts and has learned how to communicate effectively and efficiently. She would be a great asset to any team.
Melissa is an asset. She maintains a high level of commitment, urgency, and enthusiasm without fail. Melissa is extremely intelligent and is able to provide insightful recommendations to forward any endeavour. She is willing to learn, and seeks opportunities to better herself. It is a pleasure to know her and have worked with her.
I have had the pleasure of working with Melissa at RPA. She has been an integral member of the team and has jumped into any and all projects with a positive attitude. Over the past few months, I have seen her grow and take the lead with Clients as well as our internal team. She has managed multiple projects for various accounts and has learned how to communicate effectively and efficiently. She would be a great asset to any team.
Melissa is an asset. She maintains a high level of commitment, urgency, and enthusiasm without fail. Melissa is extremely intelligent and is able to provide insightful recommendations to forward any endeavour. She is willing to learn, and seeks opportunities to better herself. It is a pleasure to know her and have worked with her.
I have had the pleasure of working with Melissa at RPA. She has been an integral member of the team and has jumped into any and all projects with a positive attitude. Over the past few months, I have seen her grow and take the lead with Clients as well as our internal team. She has managed multiple projects for various accounts and has learned how to communicate effectively and efficiently. She would be a great asset to any team.
Melissa is an asset. She maintains a high level of commitment, urgency, and enthusiasm without fail. Melissa is extremely intelligent and is able to provide insightful recommendations to forward any endeavour. She is willing to learn, and seeks opportunities to better herself. It is a pleasure to know her and have worked with her.
I have had the pleasure of working with Melissa at RPA. She has been an integral member of the team and has jumped into any and all projects with a positive attitude. Over the past few months, I have seen her grow and take the lead with Clients as well as our internal team. She has managed multiple projects for various accounts and has learned how to communicate effectively and efficiently. She would be a great asset to any team.
Melissa is an asset. She maintains a high level of commitment, urgency, and enthusiasm without fail. Melissa is extremely intelligent and is able to provide insightful recommendations to forward any endeavour. She is willing to learn, and seeks opportunities to better herself. It is a pleasure to know her and have worked with her.
Experience
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Hudson&Canal
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United States
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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Digital Marketing Specialist
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Oct 2020 - Present
Hudson&Canal is a B2B e-commerce company focused on the Home Furnishings market segment. Hudson&Canal is a value-added distributor with a strategic focus of supplying products exclusively through the rapidly growing eCommerce channel of distribution. A lean “digital first” business model allows us to pass value directly to the consumer through our retailers.
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MS Digital
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India
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Advertising Services
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Web Content Management/Digital Strategy
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Dec 2010 - Present
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Betabrand
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Web Producer (Contract)
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Aug 2020 - Oct 2020
• Engaged on a contract basis to ensure continuity of product page creation, asset management, and taxonomy maintenance functions at eCommerce clothing retailer• Formulated SOPs for product upload across various categories
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Twin-Star International
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United States
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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eCommerce Site Merchandiser
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May 2017 - Aug 2019
• Managed product content and merchandising strategy across multiple retailers at regional home furnishings retailer• Retailers: Amazon, Wayfair, QVC, Bed Bath & Beyond, Mantels Direct, Home Depot, Overstock, Lowe’s, Walmart, Costco• Managed internal ticketing system requests, created assignments and corresponding timelines• Continuously audited and improved online product set up workflow from initial request to live product• Onboarded, implemented and provided staff training on new e-commerce technologies to drive continuous efficiencies through automation (i.e., Salsify)• Leveraged Sellpoints to create interactive product pages• Worked collaboratively with trade marketing, operations and demand planning to ensure products were fully setup online before inventory was received• Distributed internal monthly newsletter with focus on e-commerce trends, online shopping behavior, and new technologies that companies use to bringthe in-store experience online• Troubleshot online product setup publishing errors• Provided guidance to web designer on product, content and taxonomy for the DTC website twinstarhome.com
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Peter Glenn Ski and Sports
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United States
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Retail
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1 - 100 Employee
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Web Content Administrator
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Nov 2014 - Sep 2016
• Oversaw image reporting; obtained required images and catalogs from vendors• Processed images for the web with Photoshop• Styled models and garments, ensuring accurate image production during photoshoots -Created and updated brand size charts in HTML• Oversaw production of item descriptions and highlights from freelance writers -Answered style, catalog and invoice inquiries from freelance writers
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RPA
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France
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Machinery Manufacturing
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1 - 100 Employee
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Digital Assistant Account Executive (contract)
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Mar 2013 - Aug 2013
Clients: La-Z-Boy, ARCO, ampm• Developed strong working relationships with clients• Assisted with internal day-to-day account operations• Managed daily workflow of client projects to ensure on-time delivery• Offered solutions and provided insightful recommendations to client questions or concerns –• Wrote creative briefs for internal teams• Updated weekly status reports• Sent out meeting notes, scheduled client meetings/presentations
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TOMS
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United States
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Retail Apparel and Fashion
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300 - 400 Employee
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Project Coordinator (contract)
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Aug 2012 - Jan 2013
• Created company’s first Product Knowledge Manual for internal use• Organized data from eyewear and footwear departments• Designed template for product knowledge manual• Created one-page snapshots of all TOMS eyewear and footwear silhouettes• Wrote a product callout/product materials glossary to supplement product snapshots• Worked with vendors to source eco-friendly materials• Created digital version of product knowledge manual for company intranet
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eCommerce Merchandising Intern
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Jun 2012 - Aug 2012
• Assisted in updating online content• Maintained online visual merchandising strategy• Participated in website brainstorming meetings• Monitored website reviews
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Michael Kors
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Retail Merchandising/Buying Intern
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Jan 2009 - Apr 2009
• Created Spring 2009 product knowledge manual• Assisted in creating merchandise guidelines• Maintained monthly bank sheets for outlet, lifestyle, and collection stores• Wrote purchase orders and entered markdowns
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Education
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Florida Atlantic University
Bachelor of Arts, Marketing, Sociology
