Experience

University of Washington Foster School of Business Executive Education

• United States
• Education Administration Programs
• 100 - 200 Employee

• Director of Sales and Marketing

  • Feb 2020 - 3 years 11 months

  Seattle, Washington, United States

• Assistant Director, Business Development

  • Mar 2017 - Jan 2020

  Greater Seattle Area



Shelf Awareness

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Sales Director

  • Jan 2012 - Apr 2016

  Seattle, Washington • Launched a new advertising option, which became the most clicked on ad type in the publication’s history; this became a significant revenue source, comprising 9% of overall booked advertising revenue in first full year of implementation • Improved sponsored content product by incorporating advertiser feedback, leading to increased advertiser satisfaction and new revenue opportunities • Worked closely with editorial and design staff on delivery of sponsored content • Implemented… Show more • Launched a new advertising option, which became the most clicked on ad type in the publication’s history; this became a significant revenue source, comprising 9% of overall booked advertising revenue in first full year of implementation • Improved sponsored content product by incorporating advertiser feedback, leading to increased advertiser satisfaction and new revenue opportunities • Worked closely with editorial and design staff on delivery of sponsored content • Implemented successful email marketing program to expand outreach to active and dormant accounts and increase their business • Built solid relationships with contacts at all levels of client companies, tailoring my pitches to their experience and preferred communication methods • Consistently opened new accounts and converted them to repeat customers • Used extensive knowledge of internal data on ad performance to guide advertising partners on all aspects of their ad campaigns • Key accounts included Penguin Random House, HarperCollins, Hachette, Simon & Schuster and Macmillan; other accounts included small to medium sized U.S. and Canadian book publishers, wholesale distributors, ad agencies, and authors • As part of the senior team, my judgement was respected by stake-holders and I was involved in most high-level decisions affecting the company’s direction • Hired, trained, and managed sales support staff

• Sales and Marketing Manager

  • Sep 2008 - Dec 2011

  Seattle, Washington • Met and frequently exceeded monthly advertising sales goals by a wide margin • Grew overall company ad revenue between 14% and 27% each year • Delved into yearly click-thru data and presented findings on the best performing ads to help clients create better ad campaigns for the Shelf Awareness audience • Played a lead role in overall planning and successful launch of a consumer-facing book review publication • Collaborated with web design vendor on launch of new company… Show more • Met and frequently exceeded monthly advertising sales goals by a wide margin • Grew overall company ad revenue between 14% and 27% each year • Delved into yearly click-thru data and presented findings on the best performing ads to help clients create better ad campaigns for the Shelf Awareness audience • Played a lead role in overall planning and successful launch of a consumer-facing book review publication • Collaborated with web design vendor on launch of new company website • Planned ad offerings, prices, and discount schedules for each calendar year with Publisher and CFO; developed supporting sales materials • Attended industry trade shows and made quarterly trips to New York, San Francisco and Toronto to meet with top-tier advertisers • Created content for newsletters and social media

• Sales and Marketing Associate

  • Aug 2007 - Aug 2008

  Seattle, WA • Responsible for all ad operations for the daily publication—scheduled, trafficked, copyedited, uploaded, tagged, and tested ad creatives • Assisted Publisher on a wide variety of projects, including ad sales support, marketing, and creation of presentations for speaking engagements • Worked as project manager for all Shelf Awareness design and marketing pieces • Acted as liaison with CMS vendor to troubleshoot issues and improve upon existing functions of the platform



University Book Store

• United States
• Retail
• 1 - 100 Employee

• PR Lead, Events

  • Apr 2006 - Aug 2007

  Seattle, WA • Increased the bookstore’s media coverage over what they had received from working with a local PR firm, while continuing to excel at tasks outlined in the Events Assistant job • Prepared press materials for all author events and business announcements for the largest independent bookstore chain in Washington state • Researched and maintained extensive new database of local media contacts and community partners • Fostered relationships with contacts in local print and broadcast media… Show more • Increased the bookstore’s media coverage over what they had received from working with a local PR firm, while continuing to excel at tasks outlined in the Events Assistant job • Prepared press materials for all author events and business announcements for the largest independent bookstore chain in Washington state • Researched and maintained extensive new database of local media contacts and community partners • Fostered relationships with contacts in local print and broadcast media as well as niche publications • Sent targeted event invitations to local special interest groups and at UW to increase community engagement, including outreach on Facebook • Provided coverage for in-house copywriter when needed with writing ads, signage, and other promotional materials

• Events Assistant

  • Jan 2005 - Mar 2006

  Seattle, WA • Managed author events logistics at venues across Seattle; organized event materials; shepherded author through event process; set up AV equipment; coordinated with media covering the event; sold merchandise; expedited book signing; trained and managed support staff; and resolved any problematic situations at events • Researched authors and their work, providing substantive introductions to crowds of up to 1,000 • Collaborated with in-house production team on promotional materials for… Show more • Managed author events logistics at venues across Seattle; organized event materials; shepherded author through event process; set up AV equipment; coordinated with media covering the event; sold merchandise; expedited book signing; trained and managed support staff; and resolved any problematic situations at events • Researched authors and their work, providing substantive introductions to crowds of up to 1,000 • Collaborated with in-house production team on promotional materials for events • Planned creative programming to accompany author readings



Simon & Schuster

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Publicity Assistant

  • Aug 2003 - Sep 2004

  New York, NY • Gained publicity coverage for my assigned list of about 45 books per year, which included creating publicity materials, interacting with authors, arranging interviews in print and broadcast media, setting up bookstore appearances, and monitoring book review coverage • Coordinated month-long book tour for bestselling author Andrew Clements • Organized review records and maintained departmental budget information • Produced and edited content for Pulse Magazine, a seasonal review of… Show more • Gained publicity coverage for my assigned list of about 45 books per year, which included creating publicity materials, interacting with authors, arranging interviews in print and broadcast media, setting up bookstore appearances, and monitoring book review coverage • Coordinated month-long book tour for bestselling author Andrew Clements • Organized review records and maintained departmental budget information • Produced and edited content for Pulse Magazine, a seasonal review of teen titles • Created departmental newsletter highlighting major publicity coverage • Assisted the Executive Director of Publicity on publicity campaigns of high profile titles for all seven imprints within the children’s division Show less



Sasquatch Books

• Book and Periodical Publishing
• 1 - 100 Employee

• Publicity and Marketing Intern

  • Jan 2003 - May 2003

  Seattle, WA • Prepared materials for press packets • Helped coordinate local author events • Researched and updated media contact and event databases