Product Line Manager + Strategic Partnerships at Baldface Lodge

• Feb 2020 - Present

Founder

• Jan 2018 - Present

Principal

• Jan 2017 - Present

Director of Strategic Planning

• Jan 2017 - Oct 2018

Brand Manager, Instant Games

• Sep 2013 - Jan 2017

Marketing & Communications Specialist

• Jun 2012 - Dec 2013

Responsible for all marketing and communications initiatives from strategy to execution for five unique brands within the organization. Specific activities and areas of responsibility include (not limited to): • Traditional & event marketing • Social & digital media marketing • Media relations & hosting • Media strategy & buying • Public relations & communications • Art direction & copywriting • Market analysis & new product development • Partner management & acquisition • Website development & content strategy • Brand development & management Successfully implemented programs that increased brand awareness and sales and revenue for each property/ brand. Extensive experience leveraging external partnerships with tourism industry partners and PR firms to garner targeted coverage on areas of focus. Skilled in managing teams with diverse roles to execute projects that generate results. Show less

Director of Marketing

• Jun 2012 - Jun 2013

Responsible for all event marketing, social media, communications, and media relations pertaining to the Festival. More details on the event can be found at www.whistlerlongboard.com. Responsible for all event marketing, social media, communications, and media relations pertaining to the Festival. More details on the event can be found at www.whistlerlongboard.com.

Marketing Coordinator

• Jun 2011 - Jun 2012

The Breast Party Ever: Executive Director

• Oct 2009 - Oct 2011

Responsible for all aspects of event from conceptualization forward, including design of marketing materials, venue planning, sponsorship, promotion, and ticket sales. Responsible for all aspects of event from conceptualization forward, including design of marketing materials, venue planning, sponsorship, promotion, and ticket sales.

Account Executive

• Feb 2010 - Jul 2011

Experiential marketing division of MacLaren McCann: Momentum. Work with a variety of clients in the alcohol beverage, financial, and automotive industries. Significant projects include a social media and test drive program, and sampling and awareness campaigns. Managed the following major accounts: GMC WHISTLER BLACKCOMB SPONSORSHIP Developed and implemented strategies and promotions that increased sponsorship awareness with clientele. Planned and monitored programs and promotions, including full post analysis evaluations . ALPINE CANADA ALPINE (ACA) SPONSORSHIP Planned and implemented event and media executions for national championships. Executed a national PR campaign, securing significant earned media exposure for the client and ACA. CHEVROLET Conceptualized, planned and executed a social media program to activate the sponsorship of the Whistler World Ski & Snowboard Festival (WSSF) in 2010; program expanded nationally to cover all major sponsorship properties in the client’s portfolio including the 2011 Juno Awards, the 2010 & 2011 Toronto International Film Festival, and the 2010 & 2011 Calgary Stampede. Program resulted in significant media exposure for the client. WILLIAM GRANT & SONS HENDRICK’S GIN/ SAILOR JERRY RUM/ GLENFIDDICH SCOTCH/ GIBSON’S WHISKY Planned and implemented large-scale sampling and awareness campaigns for each brand. Researched, identified and prioritized prospective accounts. Effectively liaised with sales team to sell in program to achieve sampling goals. Provided full post-analysis upon program completion. Show less

Director of Marketing & Communications

• Jan 2010 - Feb 2010

A fundraising group built in response to the disaster in Haiti. Responsible for all marketing, including branding, public relations, advertising, and emarketing. Raised $30,000 in 12 days. A fundraising group built in response to the disaster in Haiti. Responsible for all marketing, including branding, public relations, advertising, and emarketing. Raised $30,000 in 12 days.

Blogger

• Jun 2009 - Sep 2009

Among top 5 candidates selected by Richard Branson from over 500 entrants in a Canada-wide vote. Produced weekly articles on conserving your cash, editing of documents and uploading of materials to Wordpress. Among top 5 candidates selected by Richard Branson from over 500 entrants in a Canada-wide vote. Produced weekly articles on conserving your cash, editing of documents and uploading of materials to Wordpress.

Event Planning Consultant

• May 2009 - Jun 2009

Provided event planning needs for international delegation annual meeting in Vancouver. Conceptualized event through to execution. Secured venue, coordinated menu and custom cocktail list, arranged transportation and communicated all event details to attendees. Provided event planning needs for international delegation annual meeting in Vancouver. Conceptualized event through to execution. Secured venue, coordinated menu and custom cocktail list, arranged transportation and communicated all event details to attendees.

Territory Sales & Marketing Manager

• Aug 2006 - Feb 2008

Pioneered new territory for the Russell Brewing Company. Achieved sales targets, designed individual promotional strategies, generated databases for potential new accounts. Advanced to position as industry spokesperson at tradeshows. Designed and delivered engaging marketing presentations to current and potential shareholders. Conceptualized and coordinated first annual Russell Brewing Open House. Pioneered new territory for the Russell Brewing Company. Achieved sales targets, designed individual promotional strategies, generated databases for potential new accounts. Advanced to position as industry spokesperson at tradeshows. Designed and delivered engaging marketing presentations to current and potential shareholders. Conceptualized and coordinated first annual Russell Brewing Open House.

Sales & Marketing Assistant

• Jan 2006 - Aug 2006

Wrote and edited copy for direct mail efforts, promotional materials, and brochures. Researched and acquired lists for direct mail project; coordinated project to completion. Generated leads through cold-calling and spearheaded sampling campaign for new product launch. Wrote and edited copy for direct mail efforts, promotional materials, and brochures. Researched and acquired lists for direct mail project; coordinated project to completion. Generated leads through cold-calling and spearheaded sampling campaign for new product launch.