Melissa Salazar
Digital Lead at LiquidLab Communications- Claim this Profile
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English Full professional proficiency
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Tagalog Native or bilingual proficiency
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Bio
Experience
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Digital Lead
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Jul 2019 - Present
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Edelman
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Senior Creative Designer
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May 2019 - Jun 2019
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TO THE NEW
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Singapore
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IT Services and IT Consulting
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700 & Above Employee
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Design Manager
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May 2016 - May 2019
Hiring, managing and coordinating the design team. • Accomplish work requirements by orientating, training, assigning and coaching designers. • Increase employee productivity and the overall efficiency of the team by identifying and introducing tools and work process improvements. • Keeping up and analyzing latest trends in design, emerging technologies and social media channels. • Leading brainstorming sessions with the creative team for conceptualization of ideas for retainer accounts, ad hoc campaigns and pitches. • Working closely with the account servicing department in developing ideas for pitches and promotional campaigns, estimating man-hours for deliverables, and signing off on creatives before they are presented. • Quality control on both creative visuals and copies. • Execute creative ideas and visual collaterals using Adobe Creative Suite for platforms such as Facebook, Instagram, YouTube, Google Ads, LinkedIn and websites for different brands for their social media content, online presence and promotional purposes. • Leading product photoshoots and videography. Clients: 3M Singapore, Command, Post-it, Futuro, LG Mobile, LG Singapore, Mazda, Nexcare, NTUC, Rolls Royce, Scotch, Sompo, Dynasty Travel
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Saber Pte. Ltd.
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Singapore
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Civic and Social Organizations
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Senior Web Designer
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Mar 2015 - May 2016
• Maintenance of the company website, www.saber.com.sg Coding, debugging and content population. • Design and layout of marketing and promotional materials for the company products including product logos, posters and packaging labels for promotional purposes. • Maintenance of the company website, www.saber.com.sg Coding, debugging and content population. • Design and layout of marketing and promotional materials for the company products including product logos, posters and packaging labels for promotional purposes.
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UI Designer
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Apr 2012 - Feb 2015
• Design of UI/UX of applications for table/surface, tablet, PC, and mobile phone devices. • Redesign and maintenance of the company website and store, Synrgic.com and Synrgic.com/beta/store. Including designing to code debugging and content population. • Management and oversight of offsite teams working on the programming side of the company website revamp. • Modeling and rendering of products using Fusion 360 and Keyshot Pro. • Design and layout of marketing and promotional materials for the company products including packaging, product logos, posters, banners, leaflets, guide booklets, labels, in-box cards/slips and signages for promotional purposes. • Design and layout of company stationery.
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Network Experts Internet Ltd.
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United Kingdom
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Software Development
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Webdesigner / Senior Graphic Artist
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Nov 2010 - Nov 2012
• Design and layout of graphics, website, corporate stationery including letterheads, envelopes, business cards, newsletters and logos for the company’s businesses and clients. • Design and layout of Ebook covers, software packaging, CD cover design, DVD software box design, Ebook software splash screen and Technical Newsletter design for the company’s products. • Maintenance of website including design and coding using Adobe Photoshop, HTML, CSS and javascript on company’s and client websites. • Design and layout of web UI including banner ads, icons and other graphics. • Customization of premium Joomla templates with new graphics, modules, plugins and content population. • Debugging coding compatibility issues between Joomla plugins and templates. • Managing, training and assigning tasks to team members for the timely and efficient completion of website projects.
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Game Artist
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Nov 2006 - Nov 2010
• Horse Isle 1 (MMORPG) – Responsible for creating the art for vector style scenes and minigames. • Horse Isle 2 (MMORPG) – Responsible for creating world art, icons, npc characters, mini-games and other miscellaneous game art using the software Adobe Flash. • Horse Isle 1 (MMORPG) – Responsible for creating the art for vector style scenes and minigames. • Horse Isle 2 (MMORPG) – Responsible for creating world art, icons, npc characters, mini-games and other miscellaneous game art using the software Adobe Flash.
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Web and Graphic Designer
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Jun 2010 - Sep 2010
• Designing logos and websites for the company and its clients • Creating web advertising materials for clients including gif and Flash banner ads and email creatives. • Performing website tweaks on premium Joomla templates using HTML, CSS, PHP and Javascript. • Designing logos and websites for the company and its clients • Creating web advertising materials for clients including gif and Flash banner ads and email creatives. • Performing website tweaks on premium Joomla templates using HTML, CSS, PHP and Javascript.
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Web Designer
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Mar 2010 - Jun 2010
• Design and layout of logos, websites and character art for clients • Design and coding themed website templates to be sold on the company’s website • Design and layout of logos, websites and character art for clients • Design and coding themed website templates to be sold on the company’s website
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Web and Graphic Designer
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Apr 2007 - Feb 2009
• Design and layout of custom websites and templates based on specifications provided by clients. • HTML and CSS coding of mock ups presented to clients. • Designing flash animated headers and menus for websites. • Design and layout of logos, brochures, letterheads, business cards, and flyers for clients. • Design and layout of custom websites and templates based on specifications provided by clients. • HTML and CSS coding of mock ups presented to clients. • Designing flash animated headers and menus for websites. • Design and layout of logos, brochures, letterheads, business cards, and flyers for clients.
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Next Edge
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Financial Services
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Web and Graphic Designer
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Nov 2006 - Mar 2007
• Design and layout of logos, websites and graphics for clients. • Design of User Interface for VCAT media player • Design and layout of logos, websites and graphics for clients. • Design of User Interface for VCAT media player
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Graphic Designer
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Jun 2006 - Dec 2006
• Design and layout of blog template skins, pixel and flash animated storybooks for Edumoa.com. Use of photoshop for painted style and Adobe Flash for vector style. • Design and layout of blog template skins, pixel and flash animated storybooks for Edumoa.com. Use of photoshop for painted style and Adobe Flash for vector style.
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Westwork Group Inc.
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United States
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Web and Graphic Designer
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Mar 2006 - Jun 2006
• Design and layout of website templates as well as other web interfaces and other corporate materials/stationery such as logos, brochures, letterheads, pamphlets, flyers and business cards. • Design and creation of character mascots, photo manipulation/editing, illustrations and painting with the use of both digital and traditional media. • Design and layout of website templates as well as other web interfaces and other corporate materials/stationery such as logos, brochures, letterheads, pamphlets, flyers and business cards. • Design and creation of character mascots, photo manipulation/editing, illustrations and painting with the use of both digital and traditional media.
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