Melissa Wang

Vice General Manager at Taiwan BIM Technology
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Contact Information
us****@****om
(386) 825-5501
Location
Taipei–Keelung Metropolitan area, TW
Languages
  • English Professional working proficiency
  • Chinese Native or bilingual proficiency
  • Japanese Elementary proficiency
  • Korean Elementary proficiency

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Kengo Yamaoka

Melissa joined our team at a time we were busy with some critical digital projects. She was ready to dive in and showed that she could grasp concepts and processes easily and handle pressure. Her contributions were of high quality and she was a pleasure to work with. I would recommend her to anyone looking for a team player who has depth of talents and can perform in a high pressure work environment.

Sarah Vancini

It was a pleasure to have Melissa as my colleague at Questrom Business School. Melissa excelled not only creating powerful, clear and impactful presentations but she was a highly engaged team member- often offering to go the extra mile and help others both inside and outside the classroom. Personally she has supported me in my entrepreneurship efforts, particularly crafting pitches. It would be a pleasure to work with Melissa in any capacity again. Wherever Melissa’s career leads her post MBA her future employers, colleagues and networks will benefit from her intellect and teamwork.

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Credentials

  • 丙種職業安全衛生業務主管
    中國生產力中心
    Apr, 2022
    - Nov, 2024
  • Advanced Google Analytics Certificate of Completion
    Google Analytics Academy
    Jul, 2018
    - Nov, 2024
  • Google Analytics for Beginners Certificate of Completion
    Google Analytics Academy
    Jul, 2018
    - Nov, 2024
  • Google Ads Fundamentals
    Google
    Aug, 2018
    - Nov, 2024
  • Business Planner of Taiwan Business Strategy Association (TBSA)
    Taiwan Business Strategy Association (TBSA)
  • TED Presentation Skill in Chinese (TED中文簡報技巧)
    TEEMA (Taiwan Electrical and Electronic Menufacturers' Association)

Experience

    • Taiwan
    • Construction
    • 1 - 100 Employee
    • Vice General Manager
      • Nov 2019 - Present

    • Manager
      • Oct 2018 - Nov 2019

    • Deputy Secretary-general
      • Jan 2019 - Present

      BLM學會推廣最新技術與觀念(如GIS、BIM、AIoT、AI、Metaverse、PCM、系統整合等)加速各產業結合,創造整合價值,推動智慧綠建築生活產業,於人居環境建設全生命週期歷程中,始終能為使用者著想,有效促進資源整合持續優化,進而提升人居環境之價值與績效,建設宜居、智慧、健康與永續之城市為目標,為工程產業數位及觀念變革之交流社團。 BLM學會推廣最新技術與觀念(如GIS、BIM、AIoT、AI、Metaverse、PCM、系統整合等)加速各產業結合,創造整合價值,推動智慧綠建築生活產業,於人居環境建設全生命週期歷程中,始終能為使用者著想,有效促進資源整合持續優化,進而提升人居環境之價值與績效,建設宜居、智慧、健康與永續之城市為目標,為工程產業數位及觀念變革之交流社團。

    • France
    • Software Development
    • 700 & Above Employee
    • Digital Marketing Operation
      • Jul 2017 - May 2018

      Improved SOLIDWORKS website user experience and organized revamping website projects. • Defined SOLIDWORKS.com website functional specification aligned with business goals and guided the marketing offering and localization team to deliver contents in 10 languages. • Monitored and solved 200+ technical issues in collaborations with the developers in the QA stage. • Enhanced the websites’ performance by utilizing the Google PageSpeed Insights and Google Analytics to improve the optimization score from low to good. Show less

  • Taiwan BIM Technology
    • Taipei City, Taiwan
    • Marketing Specialist
      • Jun 2013 - Jul 2015

      Promoted BIM (Building Information Modeling) construction consulting businesses and reached potential customers by using digital marketing analysis. • Built and maintained the company’s website by coordinating with the web development agency and attracted 6,600 visits within three months. • Participated in 2014 Smart City Summit and Expo to present the company; identified over 100 potential clients. • Organized and hosted the 2014 Taiwan BIM Contract Establish and Execution Seminar to provide education and information exchange for 200 attendees and increase brand visibility. • Administered the BIM technology courses as one of the Autodesk Revit authorized education centers, increasing the revenue by 15% in a month. • Designed printed brochures by using Illustrator to engage with 100+ customers. Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Excutive
      • Dec 2011 - May 2013

      Created and implemented digital marketing programs with web designers and developers for clients to reinforce the customer relationship, brand awareness, and product sales. • Operated Klim cereal digital advertising campaign with a KPI reach rate over 150%, including landing pages and banners production. • Gained traffics by 20% to Levi’s website within six months by utilizing the content management, SEO management, and consumer experience improvement through data analysis. • Partnered with Elite PR Group and GQ magazine and launched the Levi’s 501 Jeans omnichannel campaign to generate more than 5,000 visitors to the event site. • Increased the conversion rate by 25% on the American Express Corporate Card webpage in three months by modifying the online customer journey through the competitive analysis and customer segmentation. • Completed the first American Express digital welcome pack project for all 12 charge and credit cards, rewarding 150,000 card holders in Taiwan. • Enhanced the customer relationship for NESCAFÉ Dolce Gusto brand by developing the email and newsletter campaigns including target group segmentation, message editing, and schedule deployment. Show less

Education

  • Boston University Questrom School of Business
    Master of Business Administration (MBA), Marketing, Strategy & Innovation, Leadership & Organization Transformation concentrations
    2016 - 2018
  • D'Amore-McKim School of Business at Northeastern University
    Certificate, Graduate in Business Administration
    2015 - 2016
  • NTPU
    Bachelor’s Degree, Accounting, Minor in Finance
    2008 - 2011

Community

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