Experience

Pikes Peak International Hill Climb

• United States
• Spectator Sports
• 1 - 100 Employee

• Executive Director

  • Oct 2022 - Present



Penske Entertainment

• Indianapolis, Indiana, United States

• Director, Partnerships

  • Mar 2022 - Sep 2022

  Directed partner activation and fulfillment for NTT INDYCAR Series and Indianapolis Motor Speedway. Partner roster included entitlement, manufacturer, media and trade partners – Chevrolet, Gallagher, Ruoff Mortgage, SiriusXM, Lincoln Electric, Indiana Donor Network, Neurolign, Housby, Stepp's Towing, PerkinElmer, Donatos. Additional partnership management responsibilities included: In Car Cameras (working with race teams and NBC) and marketing support. Directed partner activation and fulfillment for NTT INDYCAR Series and Indianapolis Motor Speedway. Partner roster included entitlement, manufacturer, media and trade partners – Chevrolet, Gallagher, Ruoff Mortgage, SiriusXM, Lincoln Electric, Indiana Donor Network, Neurolign, Housby, Stepp's Towing, PerkinElmer, Donatos. Additional partnership management responsibilities included: In Car Cameras (working with race teams and NBC) and marketing support.



Vasser Sullivan Racing

• United States
• Spectator Sports
• 1 - 100 Employee

• Director, Client Services

  • Feb 2021 - Mar 2022

  Manage team partner activation and fulfillment, including - branding across all team assets, guest / fan engagement & hospitality (on/off-site), sponsor communication, and relationship building. Marcom team lead, travel coordination, and accounting. • Event production and management – Indy 500 program and as needed • IndyCar Series Marcom liaison • Support IMSA Lexus team as needed Manage team partner activation and fulfillment, including - branding across all team assets, guest / fan engagement & hospitality (on/off-site), sponsor communication, and relationship building. Marcom team lead, travel coordination, and accounting. • Event production and management – Indy 500 program and as needed • IndyCar Series Marcom liaison • Support IMSA Lexus team as needed



Yokohama Tire Corporation

• United States
• Automotive
• 700 & Above Employee

• Manager, Events & Sponsorships | Team Yokohama

  • Mar 2017 - Feb 2021

  Highlights Include: Successfully building and activating Team Yokohama: a team of athletes and racers from endemic and non endemic industries; includes hands-on scouting, research, and contract negotiations. Created a unique and respected team culture. Implement creative and effective social media, content, and marketing tactics tailored to each sponsorship and athlete. Development and activation of sponsorships and programs including Nitro Circus, Gymkhana 2020, Spartan Race, and events, such as Pikes Peak International Hill Climb, Nitro World Games, Nitro Rally Cross, SEMA Ignited, Crandon International Raceway, NORRA, and much more. Deliver and report against KPIs. Manage and contribute to new product launch events for Media and Dealers. Show less



Anomalous Productions ...Event Production

• The World

• Independent Contractor

  • Aug 2009 - Mar 2017

  Challenge Club Racing, FORZA Tifosi Challenge, 2016 Season* Series Manager (Independent Contractor): Provide event production services, including pre-event planning, staffing, venue liaison, and team, driver, and client services. Develop and produce series marketing materials, operational tools, hospitality program, and team / driver communications. Red Bull Global Rallycross, 2016 Season: Manage live show production, interface with TV and Red Bull TV, assist in overall event production and client services. Sonora Rally, April 3 - 7, 2016, Dakar-style Rally Raid event in Sonora, Mexico. Overall general event production assistance, checkpoint assignments, as well as content manager during the event. Air+Style Los Angeles 2016, Client and VIP services, general event production support. http://airandstyle.com/los-angeles-2/ TORC - The Off-Road Championship, 2015 Season: Client Services Manager - Develop and maintain relationships with official partners and their marketing agencies. Ensure sponsor's deliverables are met, including at event branding, activation, and hospitality as well as broadcast (TV and webcast). Provide additional support to the overall event production team. Red Bull Global Rallycross, 2015 Season: Client Services - Develop and maintain relationships with official partners and their marketing agencies. Ensure sponsors deliverables are met, including at event live show, activation, and hospitality as well as broadcast traffic coordination (Supercar and Lites). Provide additional support to the overall event production team. http://www.redbullglobalrallycross.com/ X Games Austin, June 2015: Event Production, Trucks and Rally Show less



Anomalous Marketing, LLC ...Marketing and Content Producer

• Anywhere, USA

• Owner

  • Aug 2009 - Feb 2017

  Brand Development Consultant for Tenaska, one of the largest private, independent energy companies in the United States. Retained to evaluate 30 year old brand and develop a brand platform based on current culture and business models with a view to future growth. Sonora Rally, April 3 - 7, 2016, Dakar-style Rally Raid event in Sonora, Mexico. Overall general event production assistance, checkpoint assignments, as well as event content manager (online & social media) - wrote daily updates for MyLifeAtSpeed.com, supplied daily results to NBCSports.com Motor Sports Talk, CycleNews.com, and others. Marketing, Adventure, and Racing consultant. Driver Coach / Experience Professional (Independent Contractor): Porsche Experience Center, agencies, manufacturer programs – on and off-road. Dempsey Racing Marketing & Partnerships, (2011-2013), professional sports car race team: Marketing & Partnerships Director – including: sales, social media execution, sponsor activation & fulfillment, driver management, PR engagement, branding, and creative management. Trina Solar (2011-12): Managed sponsorship activation including video production, customer/guest experiences, microsite development and events. Velocity / Discovery International "Patrick Dempsey: Racing Le Mans"​ 5 part docu-series (2013): Executive Producer Velocity "One Way - The Story of Leadfoot" (one hour) Documentary (2012): Producer BajaEnduro Tours and Racing Programs* (brand owned by Cathexis) Wide Open Baja (Independent Contractor): marketing and PR support, tour host (2010-2011) Race of Champions Team USA Co-manager Racing: competed in off-road desert races including four podiums as driver and navigator. My Life at Speed Contributor RACER.com Contributor Autoweek.com Contributor Show less



Next Marketing

• Greater Atlanta Area

• Group Account Director

  • Oct 2014 - Apr 2015

  Next Marketing is recognized by Event Marketer, PROMO, Inc. and Sports Business Journal as one of the United States’ leading experiential marketing agencies. • Lead initiatives on growth, strategy, development, and execution of experiential marketing programs for agency clients – CDW, Jabra, Community Coffee, and The Principal Financial group. • Oversight and management of successful, long-running B2B and B2C experiential marketing programs and mobile marketing tours including: the Event Marketer EX Mobile Marketing award winning CDW Technoliner campaign, Community Coffee sampling events, Jabra tradeshow programs, and The Principal Financial Golf Classics. Show less



Zero One Odysseys

• United States
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Marketing

  • Jan 2011 - Dec 2013

  Since 2007, Zero One Odysseys founders have specialized in providing clients with access to Nevada’s unique past, diverse terrain and spacious beauty, either on two wheels or on four. Their goal is to customize adventures that create stories and experiences that last a lifetime. Zero One lets clients drive the open spaces of Nevada in purpose-built safari style, performance touring cars that deliver a smooth, fast, fun ride over diverse terrain. Zero One Racing offers arrive and drive race programs where all preparation, logistics and support are packaged around a safe, reliable race car – all equally prepared from one source. The magnitude of supporting hundreds of miles of desert race course is often under-estimated. Their race programs are turnkey, taking care of every detail – from hospitality to fuel stops to celebrations. Zero One’s unique opportunities to explore Nevada’s rarely traveled terrain and culture, come from years of relationships and our responsible approach to the people and their land. Access to Nevada’s rally style roads, historic trails and the changing scenery is made possible through long-standing relationships and history with the Bureau of Land Management (BLM). Zero One Odysseys is one of a very few, select groups that the BLM has issued privileged use permits for off-highway tours in the state of Nevada. www.zerooneodysseys.com Show less



amp

• VP Account Services

  • Aug 2007 - Aug 2009

  • Creatively repositioned 25 year old brand, Cinnabon, to attract younger demographics and stimulate new unit development and new venue growth. Managed a large, multi-talented team – art directors, copywriters, photographers, store development directors, print production as well as client side participation. • Strategy and development of MoneyMailer.com relaunch to better serve-up consumer offers, attract advertisers, direct business to franchisees as well as sell franchises. • Develop and implement marketing and sales strategies to fully leverage and support new Money Mailer integrated solutions in Direct Marketing – direct mail (shared & one to one), online coupon circulation, Mobile (SMS text coupon & WAP). Readership and response survey and qualitative research information used to evaluate brand strengths and identify consumer needs. • Effective, inspiring management and supervision of office account team responsible for serving clients including: Cinnabon Domestic and International, Chicken of the Sea Frozen Foods, Money Mailer, Catalina Island Chamber of Commerce, Coca-Cola, Baker’s Drive Thru, Exide and Baja Fresh. • New business strategy, support and presentation. Show less



HL2

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • 2007 - 2008



The Marketing Partners/Alcone Marketing

• Account Director

  • Jun 2006 - Jul 2007

  • Developed integrated marketing campaigns for Avery Dennison OPNA and Peter Pan Peanut Butter. Tactics included: web landing pages, sweepstakes, contests, flash demos, packaging, FSI, premiums, merchandising/floor displays, trade promotions and more. • Led team in the relaunch of Kinerase Skin Care web site and e-store. Maintained optimal balance between brand standards, improved consumer shopping experience and secure, optimal profitability. • Led packaging design from concept through production for clients including Chicken of the Sea and ConAgra Foods (Healthy Choice Meats and Van Camp’s Beans). Show less



Synergy, Inc

• VP Client Services

  • Aug 1993 - Dec 2005

  • Marketing Cholula Hot Sauce in the U.S. market using proprietary research to identify core consumer demographics and psychographics as well as a defendable taste test against market leader. Brand, marketing and new product strategies developed using these insights as well as CDI and BDI market analysis to identify highest ROI marketing and advertising expenditures. • Directed major packaging redesigns and provided full brand/line extension management for Mocha Mix, Sabatasso’s, Don Miguel Mexican Foods, Mauna Loa Hawaiian Confections, Coyote Grill, Cholula Hot Sauce and more. • Recognized for marketing expertise through client projects for major companies such as AirTouch Paging, Bumble Bee Foods, ConAgra/Hunt-Wesson, Cholula Hot Sauce, Jarritos Mexican Beverages, Sunkist Juices, Schwan’s Consumer Brands North America and more. Show less