Experience

Westcomm

• United States
• Advertising Services
• 1 - 100 Employee

• Executive Vice President

  • Sep 2016 - Present

  • Full-service communications firm serving clients in healthcare, technology, professional services, higher education, and manufacturing. • Special focus on strategic HR & benefits communication that drives employee engagement & enhances the employee experience. • Full-service communications firm serving clients in healthcare, technology, professional services, higher education, and manufacturing. • Special focus on strategic HR & benefits communication that drives employee engagement & enhances the employee experience.



University of Indianapolis

• United States
• Higher Education
• 700 & Above Employee

• Executive Director, Marketing and Brand Services

  • 2016 - 2016

  Led a full-service internal agency to support and promote the university's brand. Developed the strategic marketing plan to drive enrollment, increase donor support, and improve alumni engagement with the university president and his cabinet. Led a full-service internal agency to support and promote the university's brand. Developed the strategic marketing plan to drive enrollment, increase donor support, and improve alumni engagement with the university president and his cabinet.



Indy Chamber

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Chief Operating Officer, Chief of Staff

  • Jul 2012 - Oct 2015

  • Led a staff of 20 across marketing/communications, sales/fundraising, and member relations with the goal of driving revenue, developing value-added services, and elevating the organization’s profile. • Managed the integration of three organizations into the Chamber by restructuring teams, streamlining back office operations, and directing all internal and external communications related to the consolidation. • Managed talent recruitment, training, employee benefits, and other HR functions. • Oversaw major IT projects, including website overhaul and multiple software integrations. • Successfully managed a multi-million dollar annual operating budget and multiple project budgets. • Directed communications strategies related to public policy issues. • Co-chaired city-wide initiative to launch PR strategy and website -- nomeancity.com. • Advised CEO and senior leaders on messaging to employees, stakeholders, and media. • Led the rebranding effort to modernize the Chamber’s image and positioned the organization to serve a new generation of businesses and leaders. Show less



Develop Indy

• United States
• Government Relations Services
• 1 - 100 Employee

• Interim President and CEO, VP of Operations, VP of Communications

  • Dec 2008 - Jul 2012

  Interim President and CEO | 2012 • Appointed by Mayor Gregory A. Ballard to serve as interim CEO of the City’s economic development agency, overseeing dozens of company expansions, relocations, and partnerships which created thousands of new jobs. Vice President of Operations and Communications | 2008 to 2012 • Created and promoted the Develop Indy brand, developed and implemented the annual communications strategy. • Led successful marketing efforts to attract new businesses to Indianapolis. • Managed internal and external marketing and communications teams. • Managed public relations surrounding the launch of 16 Tech, a new downtown innovation district. • Served as the agency’s media liaison and spokesperson. • Managed community relations and represented the organization on various community boards and committees. Show less

• Vice President of Client Services

  • Nov 2007 - Nov 2008

  • Provided strategic communication and marketing services for a variety of clients in manufacturing and technology, including managing public and media relations around high-profile, national product launches. • Managed existing client relationships and developed new client relationships. • Provided strategic communication and marketing services for a variety of clients in manufacturing and technology, including managing public and media relations around high-profile, national product launches. • Managed existing client relationships and developed new client relationships.



Cassidy Turley

• Commercial Real Estate
• 500 - 600 Employee

• Vice President of Marketing

  • Jul 1997 - Nov 2007

  • Created and executed comprehensive annual marketing and communications plans and budgets for multiple properties and service lines during a high-growth period for the company. • Developed and managed the company’s community relations and outreach program and managed all charitable contributions. • Served as the company spokesperson and media contact. • Managed internal team as well as external agencies. • Produced and directed the State of Real Estate™, the signature industry event attended by more than 1,000 annually. Show less



Aristokraft

• Kenya
• Construction
• 1 - 100 Employee

• Marketing Manager

  • Jun 1996 - Jul 1997

  • Managed marketing services for a national network of dealers. • Assisted in the development and implementation of national advertising campaigns and developed and managed customer incentive and educational programs. • Coordinated special events, including national trade show appearances and national sales meetings. • Managed marketing services for a national network of dealers. • Assisted in the development and implementation of national advertising campaigns and developed and managed customer incentive and educational programs. • Coordinated special events, including national trade show appearances and national sales meetings.



Greater Indianapolis Progress Committee

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Assistant to the Executive Director

  • Apr 1994 - Jun 1996

  • Coordinated public and private sector task forces charged with examining city-wide issues, such as transportation, race relations, and public safety, and making recommendations to the Office of the Mayor. • Assisted in executing the organization’s annual fundraising campaign. • Coordinated public and private sector task forces charged with examining city-wide issues, such as transportation, race relations, and public safety, and making recommendations to the Office of the Mayor. • Assisted in executing the organization’s annual fundraising campaign.