Melissa Chelf
Director of Marketing at WakeMAKERS- Claim this Profile
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Bio
Credentials
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SEO Fundamentals
SemrushMay, 2022- Oct, 2024 -
Klaviyo Product Certified
KlaviyoJun, 2022- Oct, 2024 -
Content-Led SEO Certification
Semrush
Experience
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WakeMAKERS
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United States
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Retail
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1 - 100 Employee
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Director of Marketing
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Aug 2022 - Present
WakeMAKERS’s goal is to help people have more fun on the water. Who doesn’t love promoting more fun?! My role included total ownership of the marketing department, budget, and ROI, and of course, helping people realize their potential for creating summer memories with family and friends. WakeMAKERS’s goal is to help people have more fun on the water. Who doesn’t love promoting more fun?! My role included total ownership of the marketing department, budget, and ROI, and of course, helping people realize their potential for creating summer memories with family and friends.
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OneroRx
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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VP of eCommerce Marketing
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Apr 2020 - Aug 2022
OneroRX is a startup company looking to provide pharmaceutical services to underserved communities. Helping people improve their health has been a passion of mine since my first foray into medical marketing and growth in communities that desperately needed services made for a rewarding position here. OneroRX is a startup company looking to provide pharmaceutical services to underserved communities. Helping people improve their health has been a passion of mine since my first foray into medical marketing and growth in communities that desperately needed services made for a rewarding position here.
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Coulee Creative
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United States
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Design Services
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1 - 100 Employee
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Marketing Director
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2015 - 2020
Coulee Creative is an award-winning creative agency based in Wisconsin with a passion for helping organizations grow their online presence and achieve their business goals. We develop custom websites and marketing that deliver results. My contribution to the team includes strategic marketing, content strategy, storytelling, project management, web productions, and making the web a better place. Coulee Creative is an award-winning creative agency based in Wisconsin with a passion for helping organizations grow their online presence and achieve their business goals. We develop custom websites and marketing that deliver results. My contribution to the team includes strategic marketing, content strategy, storytelling, project management, web productions, and making the web a better place.
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Gundersen Health System
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Hospitals and Health Care
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1 - 100 Employee
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Marketing Consultant
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2012 - 2015
Conduct strategic marketing services for designated service lines throughout the continuum of the health system service areas. Understand and analyze data such as service line business goals and revenue forecast, market share and out-migrations statistics, contribution margin per case, access and capacity, managed care reimbursements, payer mix, physician referral and leakage statistics, market growth projections, primary research, and competitive analysis. Presents findings and determines best practices on how to drive measurable impact to goals. Conduct opportunity analysis and apply insights into a strategic marketing plan. Develop strategic marketing plan to ensure its continued successful growth and profitability. Oversee the development and production in coordination with marketing managers and communication, design and web teams, as well as regional services as appropriate. Responsible for oversight of all tracking and reporting of ROO and ROI metrics and making mid-campaign adjustments if necessary based on insights gleaned from reporting. Show less
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Marketing Director
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2007 - 2012
Develop and implement Valley View Mall’s strategic marketing plan and budget to achieve annual goals, impacting sales, traffic and market share. Work closely with mall merchants to build positive relationships and maximize sales opportunities. Position the center within the community as a destination shopping center, building community-related events and promotions. Develop and implement a proactive public relations program, serving as liaison with media. Develop and implement Valley View Mall’s strategic marketing plan and budget to achieve annual goals, impacting sales, traffic and market share. Work closely with mall merchants to build positive relationships and maximize sales opportunities. Position the center within the community as a destination shopping center, building community-related events and promotions. Develop and implement a proactive public relations program, serving as liaison with media.
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Ovation Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Account Manager
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2006 - 2007
Maintaining the relationship between the agency and designated clients. Act as the liaison between the client and the creative team to ensure the client's needs and goals are being met on every project. Collaborate on pitches to the client, review and maintain the client's ad budget and generally handle all communication to and from client and agency team. Maintaining the relationship between the agency and designated clients. Act as the liaison between the client and the creative team to ensure the client's needs and goals are being met on every project. Collaborate on pitches to the client, review and maintain the client's ad budget and generally handle all communication to and from client and agency team.
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Regal Plastic Supply Company
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United States
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Plastics Manufacturing
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1 - 100 Employee
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Territory Sales
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2004 - 2006
Maintain current clients and interest new buyers and purchasing agents in plastic products and solution-based services. Address clients’ questions and concerns and advise clients on cost/friction/weight benefits of plastic versus metal solutions. Oversee order fulfillment and billing. Travel throughout territory to service client accounts. Maintain current clients and interest new buyers and purchasing agents in plastic products and solution-based services. Address clients’ questions and concerns and advise clients on cost/friction/weight benefits of plastic versus metal solutions. Oversee order fulfillment and billing. Travel throughout territory to service client accounts.
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Education
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2000 - 2004
University of Wisconsin-La Crosse
BS in Marketing, Spanish, Communications
Community
