Melissa Musso Alford

Account Executive at Burning Stick Creative
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Contact Information
us****@****om
(386) 825-5501
Location
Lake Charles, Louisiana, United States, US
Languages
  • French Limited working proficiency

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Mandy Saenz

Melissa was my writing partner at our previous employer (ad agency). She is a strong creative thinker and conceptualizer, which made it easy to bounce ideas back and forth while strategizing about our next creative concepts. Her positive attitude always made my day better.

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Mar 2023 - Present

  • Take Note Creative, LLC
    • Lake Charles, Louisiana Area
    • Marketing & Content Copywriter
      • Feb 2016 - Mar 2023

      Advance marketing goals of small business clients through strategic marketing & copywriting services • Compose well-crafted, research-based copy tailored to client industry, market, brand, and goals • Write compelling content for print and digital outlets (including websites, ads, eNewsletters, brochures, social media accounts, and more) • Establish and maintain appropriate voice, style, and tone for client messaging • Strengthen client online presence through organic SEO, social media campaigns, and digital marketing • Collaborate with in-house marketing and ad agencies to execute branding and marketing campaigns Show less

  • Design At Work
    • Houston, TX
    • Senior Copywriter
      • Jun 2014 - Feb 2016

      Improved brand recognition and helped increase sales for 10+ clients from an array of industries by developing and executing targeted branding and marketing campaigns • Created fresh branding concepts to focus and shape each client’s image and messaging • Increased client media coverage through consistent and strategic PR efforts • Tracked email marketing campaign success by comparing client data to industry norms • Wrote engaging copy for a variety of marketing materials (including websites, ads, eNewsletters, brochures, direct mail campaigns, social media accounts, and more) • Interfaced with client contacts on a regular basis • Collaborated daily with a team consisting of an account manager, graphic designer, and web developer Show less

    • Teacher/Team Lead
      • Aug 2012 - Jun 2014

      Provided instructional support to team of seven English I teachers and facilitated collaboration to maximize lesson and teacher effectiveness Statistically improved student achievement scores by analyzing test data to target areas of need and instituting focused changes in curriculum and instructional practices Provided instructional support to team of seven English I teachers and facilitated collaboration to maximize lesson and teacher effectiveness Statistically improved student achievement scores by analyzing test data to target areas of need and instituting focused changes in curriculum and instructional practices

    • Teacher
      • Aug 2011 - May 2012

    • Teacher
      • Aug 2010 - May 2011

  • Woozyfly.com
    • New York, NY
    • Label & Web Content Manager
      • Aug 2007 - Oct 2008

      Publicized company news through email marketing and PR efforts Supervised all company departments (production, editing, web content, press, and marketing) to ensure projects were properly executed and completed by deadline Negotiated partnerships with labels, content owners, and corporate sponsors to secure and develop site content Built brand recognition and furthered content acquisition as company representative at CES in Las Vegas, NV and MIDEM in Cannes, France (2008) Publicized company news through email marketing and PR efforts Supervised all company departments (production, editing, web content, press, and marketing) to ensure projects were properly executed and completed by deadline Negotiated partnerships with labels, content owners, and corporate sponsors to secure and develop site content Built brand recognition and furthered content acquisition as company representative at CES in Las Vegas, NV and MIDEM in Cannes, France (2008)

  • City Social Magazine
    • Baton Rouge, LA
    • Contributing Writer
      • Jul 2006 - Jun 2007

      Researched and composed articles on events, enterprises, and people important to the Baton Rouge community Researched and composed articles on events, enterprises, and people important to the Baton Rouge community

Education

  • Louisiana State University
    Master of Arts in Teaching, Holmes Program, English, Secondary Education (Grades 6-12)
    2009 - 2010
  • Louisiana State University
    Bachelor of Arts (BA), English, Creative Writing
    2002 - 2006

Community

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