Experience

Helen Keller Intl

• United States
• Non-profit Organizations
• 500 - 600 Employee

• Director, Marketing and Communications

  • 2021 - Present



Scholastic

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Director of Marketing

  • 2018 - 2020

  • Oversaw and repositioned $50M small-group product suite from product-centric to solutions-oriented, increasing YOY sales by 15% • Redeveloped dormant program to support remote learning during Covid-19, increasing YOY revenue 741% in just 6 months • Repackaged striving reader program as at-home solution to combat Covid-19 learning loss for all students, forecasting $2M revenue • Launched company’s first EL curriculum product in nearly 10 years, supported by $40K marketing campaign, driving $700K presale revenue • Established department-wide processes and procedures to streamline marketing operations and enhance cross-divisional communication • Created and conducted product trainings for customers and 75-person sales force through meetings, webinars, podcasts and collateral Show less



Center for Whole-Child Education | Arizona State University Mary Lou Fulton Teachers College

• United States
• Education Administration Programs
• 1 - 100 Employee

• Director of Marketing

  • 2013 - 2018

  • Led $135K rebrand including website design, brand identity, core language and collateral, supporting a 3-year philanthropic growth of $5.8M to $19M • Designed processes and tools to effectively engage leadership, staff and key stakeholders in ongoing brand including committee management, style guide, onboarding, targeted trainings and quarterly review • Provided coaching and training to CEO/Founder and leadership team to enhance presentation and media/audience engagement skills, elevating the organization as a leader in the field • Navigated and effectively communicated evolving organizational strategy, including launch of new services to drive long-term impact and sustainability • Drove organization’s digital presence through SEO-optimized website, blog and social channels with 50% year-over-year growth • Managed and mentored junior staff and interns Show less



Education Pioneers

• United States
• Education Administration Programs
• 400 - 500 Employee

• Summer Visiting Fellow

  • 2017 - 2017



Independent

• Marketing Consultant

  • 2012 - 2014

  Red Hook Lobster Pound: Managed catering and client relations including weddings, film shoots and movie premieres; designed marketing materials and maintained three social media channels Bay Ridge Food Co-op: Led communications and outreach strategy through content development, digital media and community events; supported launch of buying club, contributing to 30% membership growth Brooklyn Locavore: Founder and Editor of locavore-focused food and recipe blog; 4,000 monthly page views Show less



Partnership with Children

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Manager of Marketing & Community Outreach

  • 2011 - 2012

  • Developed and maintained strategic plan for yearly digital marketing campaigns including targeted e-blasts, annual appeal and event marketing and social media • Managed brand refresh and website redesign; responsible for website maintenance, SEO, analytics and Google AdWords • Mobilized 100 volunteers for annual holiday gift drive benefiting 500 families, 40% increase in donations and participation • Leveraged corporate relationships to organize student-centered events • Developed and maintained strategic plan for yearly digital marketing campaigns including targeted e-blasts, annual appeal and event marketing and social media • Managed brand refresh and website redesign; responsible for website maintenance, SEO, analytics and Google AdWords • Mobilized 100 volunteers for annual holiday gift drive benefiting 500 families, 40% increase in donations and participation • Leveraged corporate relationships to organize student-centered events



Scholastic

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Associate Marketing Manager

  • 2007 - 2011

  • Led The Magic School Bus 25th Anniversary multi-platform campaign: 30% website increase, 50K Facebook fan growth, 136M total impressions • Managed Clifford the Big Red Dog BE BIG campaign: 100M impressions, 21,000 entries, distributed $100,000 in prizes through partnership with HandsOn Network and American Family Insurance • Developed individual brand strategies including scope, budget and timeline; supervised contractors, printers and public relations firm • Supervised and mentored junior associates and intern program Show less



Urban Affairs Coalition

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Development Officer

  • 2004 - 2006

  • Two-person department responsible for $1M annual fundraising goal through events, direct mail, board relations and donor cultivation • Co-managed Annual Fundraising Breakfast, hosting over 600 guests and raising over $200,000; 10% increase over prior year • Designed, drafted, and edited print material including proposals, media releases, and marketing pieces • Maintained department operating budget, calendar, and database of 500+ contributors • Two-person department responsible for $1M annual fundraising goal through events, direct mail, board relations and donor cultivation • Co-managed Annual Fundraising Breakfast, hosting over 600 guests and raising over $200,000; 10% increase over prior year • Designed, drafted, and edited print material including proposals, media releases, and marketing pieces • Maintained department operating budget, calendar, and database of 500+ contributors