Melissa Battista
Owner at MDM Digital Marketing- Claim this Profile
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Topline Score
Bio
Chad O'Neal
It's rare to find someone as talented and a marketing leader, like Melissa. Melissa and I have worked together as peers for several years and is the goto person for paid media. I am always learning new things from Melissa and she is highly respected in her field. Her ability to apply a comprehensive media plan is what makes her the best. Melissa goes above and beyond for her team and is an exceptional leader by communicating effectively and building up her team to be at their best. Melissa is consistent in producing quality media plans, reports and strategies that deliver data driven outcomes. Melissa is the best of the best and a joy to watch as she accelerates in her career as a marketing leader.
Brian Saliba
Proactive, dedicated, and extremely talented. Possesses the rare combination of technical expertise and polished presentation skills. With Melissa, it's always done early and done better than you'd requested. Her positive outlook and energy boost the entire team, and she makes us all better.
Ana Cosmas
Melissa will always be one of my favorite people to work with and for. Her knowledge of the digital search industry is unparalleled and her do-whatever-it-takes attitude is contagious. Melissa is a demonstrated leader, resourceful, strategic and dedicated both to her clients and team. Most importantly, she is simply a joy to work with.
Chad O'Neal
It's rare to find someone as talented and a marketing leader, like Melissa. Melissa and I have worked together as peers for several years and is the goto person for paid media. I am always learning new things from Melissa and she is highly respected in her field. Her ability to apply a comprehensive media plan is what makes her the best. Melissa goes above and beyond for her team and is an exceptional leader by communicating effectively and building up her team to be at their best. Melissa is consistent in producing quality media plans, reports and strategies that deliver data driven outcomes. Melissa is the best of the best and a joy to watch as she accelerates in her career as a marketing leader.
Brian Saliba
Proactive, dedicated, and extremely talented. Possesses the rare combination of technical expertise and polished presentation skills. With Melissa, it's always done early and done better than you'd requested. Her positive outlook and energy boost the entire team, and she makes us all better.
Ana Cosmas
Melissa will always be one of my favorite people to work with and for. Her knowledge of the digital search industry is unparalleled and her do-whatever-it-takes attitude is contagious. Melissa is a demonstrated leader, resourceful, strategic and dedicated both to her clients and team. Most importantly, she is simply a joy to work with.
Chad O'Neal
It's rare to find someone as talented and a marketing leader, like Melissa. Melissa and I have worked together as peers for several years and is the goto person for paid media. I am always learning new things from Melissa and she is highly respected in her field. Her ability to apply a comprehensive media plan is what makes her the best. Melissa goes above and beyond for her team and is an exceptional leader by communicating effectively and building up her team to be at their best. Melissa is consistent in producing quality media plans, reports and strategies that deliver data driven outcomes. Melissa is the best of the best and a joy to watch as she accelerates in her career as a marketing leader.
Brian Saliba
Proactive, dedicated, and extremely talented. Possesses the rare combination of technical expertise and polished presentation skills. With Melissa, it's always done early and done better than you'd requested. Her positive outlook and energy boost the entire team, and she makes us all better.
Ana Cosmas
Melissa will always be one of my favorite people to work with and for. Her knowledge of the digital search industry is unparalleled and her do-whatever-it-takes attitude is contagious. Melissa is a demonstrated leader, resourceful, strategic and dedicated both to her clients and team. Most importantly, she is simply a joy to work with.
Chad O'Neal
It's rare to find someone as talented and a marketing leader, like Melissa. Melissa and I have worked together as peers for several years and is the goto person for paid media. I am always learning new things from Melissa and she is highly respected in her field. Her ability to apply a comprehensive media plan is what makes her the best. Melissa goes above and beyond for her team and is an exceptional leader by communicating effectively and building up her team to be at their best. Melissa is consistent in producing quality media plans, reports and strategies that deliver data driven outcomes. Melissa is the best of the best and a joy to watch as she accelerates in her career as a marketing leader.
Brian Saliba
Proactive, dedicated, and extremely talented. Possesses the rare combination of technical expertise and polished presentation skills. With Melissa, it's always done early and done better than you'd requested. Her positive outlook and energy boost the entire team, and she makes us all better.
Ana Cosmas
Melissa will always be one of my favorite people to work with and for. Her knowledge of the digital search industry is unparalleled and her do-whatever-it-takes attitude is contagious. Melissa is a demonstrated leader, resourceful, strategic and dedicated both to her clients and team. Most importantly, she is simply a joy to work with.
Experience
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MDM Digital Marketing, LLC
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United States
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Advertising Services
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1 - 100 Employee
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Owner
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Jan 2018 - Present
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Pearson
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United Kingdom
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Education
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700 & Above Employee
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Global Media Director
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Nov 2016 - Feb 2018
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Senior Marketing and Analytics Manager
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Apr 2013 - Nov 2016
Working with business units in Pearson who are focused on digital marketing, I provide consulting, recommendations, and execution around SEO, SEM, analytics, and conversion. I am currently supporting assessments, K12, and higher ed lines of business to drive results during important seasonal periods like back to school. I develop the SEO/SEM strategy and recommendations, analyze analytics data for both testing ideas and reporting, and present final results to large groups when needed. Utilizing landing page testing software, I make quick changes to landing pages that may lead to permanent changes on a website or microsite. Show less
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Search Marketing Manager, Alleyoop.com
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Sep 2010 - Mar 2013
Managed digital marketing for Alleyoop.com, a division of Pearson Education. Primarily focused on paid and organic advertising, established search marketing analytics and reporting, and coordinated efforts with other channels (email, customer development, e-commerce, and customer support). I grew the registered user pool from less than 1,000 to 100,000 to meet business goals. I identified opportunities to optimize the user onboard funnel through analytics data and developed landing page test plans (and execution through Unbounce). Focused on both quantity (clicks) and quality (engagement, repeat visits). Show less
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iProspect
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Advertising Services
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700 & Above Employee
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Client Services Manager
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Nov 2007 - Sep 2010
At iProspect I managed search marketing specialists and analysts, and worked with more than 15 clients across 6 vertical markets. As a member of the management team I made recommendations around industry trends, created marketing plans for clients, and worked with account representatives from the major search engines. Experienced in PPC, SEO, and social media marketing.
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Search Marketing Specialist
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Sep 2006 - Nov 2007
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Account Manager
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Sep 2003 - Sep 2006
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