Melissa Alessandra Stocks, MBA

Assistant Marketing Director | Social Media & Partnerships at Moab Area Travel Council
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Contact Information
Location
US
Languages
  • Ingles Professional working proficiency
  • Spanish Native or bilingual proficiency
  • Portuguese Limited working proficiency

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Experience

    • United States
    • Advertising Services
    • Assistant Marketing Director | Social Media & Partnerships
      • Jan 2022 - Present

      Manage and implement a comprehensive marketing plan that strategically increases quality visitation and supports Grand County’s local tourism economy while minimizing undesired community and environmental impact from rapid visitation growth. Coordinate the development of marketing initiatives, advertising, cooperative advertising, website, and collateral materials.Represents Grand County in domestic and international professional shows; develops and maintains a positive relationship with the business community and maintains public awareness of tourism issues, advertising opportunities, and public relations. Commits to maintaining and strengthening industry knowledge by attending industry conferences, establishing professional networks, and participating in industry development organizations.

    • Social Media Specialist
      • Feb 2019 - Dec 2021

    • Peru
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jan 2017 - Dec 2017

      Preparation of proposals and online media plans for clients. Implementation and optimization of campaigns on various platforms (Facebook, google platform AdWords, and Instagram). Analysis and Investigation of digital media in Peru, contact with various advertising agencies. Preparation of performance reports and measurement of campaigns (Adservers and Google Analytics) Preparation of proposals and online media plans for clients. Implementation and optimization of campaigns on various platforms (Facebook, google platform AdWords, and Instagram). Analysis and Investigation of digital media in Peru, contact with various advertising agencies. Preparation of performance reports and measurement of campaigns (Adservers and Google Analytics)

    • Marketing Manager
      • Jul 2016 - Dec 2016

      Biweekly analysis of the surrounding competitions. Analysis of traffic, income and customers’ play. Organization of events within the Casino. Management of external and internal communication tools. Preparation and execution of the monthly marketing plan. Preparation of promotions, tournaments, and draws. Make feedback on the suggestions of the clients (direct contact with the clients). Provide direct service to the client. In charge of the Social Media Biweekly analysis of the surrounding competitions. Analysis of traffic, income and customers’ play. Organization of events within the Casino. Management of external and internal communication tools. Preparation and execution of the monthly marketing plan. Preparation of promotions, tournaments, and draws. Make feedback on the suggestions of the clients (direct contact with the clients). Provide direct service to the client. In charge of the Social Media

    • Newspaper Publishing
    • 1 - 100 Employee
    • Marketing Analyst
      • Aug 2013 - Apr 2016

      Permanent analysis of the competition in the postgraduate market. Organization of events inside and outside the campus. Management and elaboration of the contents of the web page for each one of the master programs. Selection, extraction and first filter of the database revision for each of the campaigns that are managed. Monitoring of interactive media campaigns Planning and execution of marketing budgets for each campaign. In charge of the purchase of Merchandising. Permanent analysis of the competition in the postgraduate market. Organization of events inside and outside the campus. Management and elaboration of the contents of the web page for each one of the master programs. Selection, extraction and first filter of the database revision for each of the campaigns that are managed. Monitoring of interactive media campaigns Planning and execution of marketing budgets for each campaign. In charge of the purchase of Merchandising.

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