Melissa Zilberberg
Director of Publicity at Firefly Books Ltd- Claim this Profile
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Bio
Credentials
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Driving Organizational Accountability for Diversity, Equity, Inclusion and Belonging
LinkedInFeb, 2023- Nov, 2024
Experience
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Firefly Books Ltd
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Canada
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Book and Periodical Publishing
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1 - 100 Employee
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Director of Publicity
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Apr 2017 - Present
In this role I devise and execute strategic publicity campaigns for our extensive list of new releases each season, targeting media across North America. Our focus is on non-fiction books in the categories of Nature, Science, Travel, Cooking, Gardening and Sports, as well as books for children. I have the pleasure of working with authors who are noted professionals in the field of entomology, physics, nature conservation, biology, film-making, outdoor adventure and more. The Media links below shows a few examples of the publicity I have built for books at Firefly:
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HarperCollins Canada
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Canada
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Book and Periodical Publishing
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1 - 100 Employee
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Marketing & Publicity Manager, Children's books
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Dec 2010 - Apr 2017
I am proud to have been a part of the award-winning marketing team at HarperCollins Canada. In this role I crafted and executed countless marketing and publicity campaigns for Canadian and international children's books within the Canadian market. I worked with celebrated authors such as Dennis Lee, Emma Donoghue, Kenneth Oppel, Julia Donaldson, Lemony Snicket, Oliver Jeffers, David Walliams and Veronica Roth. This position was active with our international teams, collaborating on major releases and building cross functional teams to promote the release of some of the world's best books for kids. Below are a few examples of the work I have done at HarperCollins:
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HarperCollins Canada
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Canada
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Book and Periodical Publishing
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1 - 100 Employee
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Marketing and Publicity Coordinator, Children's Books
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Dec 2008 - 2010
In my role as the Marketing and Publicity Coordinator - Children's Books, I was the driving force behind the marketing and publicity efforts for the children's list within Canada. In my role as the Marketing and Publicity Coordinator - Children's Books, I was the driving force behind the marketing and publicity efforts for the children's list within Canada.
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Tundra Books
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Toronto, Canada Area
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Publicist
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Apr 2007 - Dec 2008
Hired as an assistant and quickly promoted to Publicist, I worked to raise awareness for many celebrated Canadian children's authors and their books. Pitching and booking festival events, planning launch parties, sending out review copies and booking interviews were all a major focus in my role. Hired as an assistant and quickly promoted to Publicist, I worked to raise awareness for many celebrated Canadian children's authors and their books. Pitching and booking festival events, planning launch parties, sending out review copies and booking interviews were all a major focus in my role.
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Education
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2000 - 2004
University of Toronto
Honours, Bachelor of Arts Degree (English Specialist), English Literature -
2006 - 2007
Centennial College
Graduate Certificate in Publishing - Book and Magazine, Publishing
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