Melissa Zaidan
Marketing Manager at XCentium- Claim this Profile
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English -
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Arabic -
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French -
Topline Score
Bio
Credentials
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Campaign Manager - Google Marketing Platform
GoogleJun, 2021- Nov, 2024 -
Search Ads 360 Certification - Google Marketing Platform
GoogleJun, 2021- Nov, 2024 -
Hubspot Marketing Software
HubSpot AcademyApr, 2021- Nov, 2024 -
Scrum Master Certified (SMC)
Scrum Inc.Mar, 2021- Nov, 2024 -
Scrum Product Owner Certified (SPOC)
Scrum Inc.Mar, 2021- Nov, 2024 -
Social Marketing Certification
HootsuiteFeb, 2021- Nov, 2024 -
B2B Foundations: Social Media Marketing
LinkedInJun, 2020- Nov, 2024 -
Google Ads - Measurement Certification
GoogleApr, 2020- Nov, 2024 -
Google Analytics Individual Qualification
GoogleApr, 2020- Nov, 2024 -
Google Ads Display Certification
GoogleMar, 2020- Nov, 2024 -
Google Ads Search Certification
GoogleMar, 2020- Nov, 2024 -
Google Ads Video Certification
GoogleMar, 2020- Nov, 2024 -
Shopping ads Certification
GoogleMar, 2020- Nov, 2024
Experience
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XCentium
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Manager
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Apr 2021 - Present
- Creating, managing and optimizing content for XCentium's website, social networking channels, webinars, proposals etc. through the creation of engaging multimedia content (visuals, video, infographics and copy). - Planning, executing, and measuring all web, social media, SEO/SEM, and email marketing campaigns. - Developing unique, engaging, solution-oriented content. - Building landing pages, lists, and emails to effectively capture leads. - Managing associated success metrics and other marketing technology platforms. - Actively managing list segmentation and overall data hygiene within CMS. - Measuring and reporting performance of all digital marketing campaigns and assess against goals (ROI and KPIs). - Developing and overseeing the implementation and execution of digital marketing strategy whilst ensuring alignment with the wider marketing and business strategy - Assisting with planning, production and coordination of events. - Writing and proofreading long-form content including guides, reports, and blogs - https://www.xcentium.com/blog/author-page?author_full_name=Melissa%20Zaidan - Project Manager for XC.com - coordinating with designers, developers, and content authors - Revamping xcentium.com and developing new content across the website (50+ pages) Show less
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Sigao
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Digital Marketing Consultant
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Jan 2021 - Apr 2021
- Optimizing content for websites and social networking channels (LinkedIn, Facebook, Twitter and Instagram) through the creation of engaging multimedia content (visuals, video, infographics and copy). - Developing engaging content for events and webinars. - Planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. - Developing and monitoring campaigns budgets - Measuring and reporting performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). - Collaborating with internal teams to create landing pages and optimize user experience. - Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. - Identifying and presenting opportunities for adverting on digital platforms, publications and events. - Supporting the business at virtual and physical events with marketing material & content. - Working within an agile / scrum environment. Show less
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Mel's Box
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Lebanon
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Co-Founder
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Nov 2018 - Feb 2021
Mel's Box is a personal achievement as a local business that sells customized gift boxes for any occasion. My main tasks are: - Developed operational and strategic plans both short & long term - Created, planned and monitored digital content, strategies and ad campaigns across channels. - Oversaw day-to-day activities, budgeting, reporting and auditing - Identified growth and market opportunities and driving on-going improvements to increase the online conversion rate while enhancing customer experience - Managed product design, production, development and quality control Show less
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Silly Dino
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Lebanon
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Digital Marketing Specialist
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Oct 2017 - Feb 2021
- Created, developed, managed and reported marketing activity and campaigns across multiple channels including social, email and website using Facebook Business Manager, Google Ads, Analytics, & Insights, as well as MailChimp. - Managed and implemented on-going digital strategy, ensuing constant engagement. - Understood client objectives and designing paid search strategy aimed at achieving them - Tracked and reported relevant metrics, adjusting strategy as needed through Google Analytics & Facebook Insights. - Ran and optimized lead generation campaigns. - Copywriting tasks for social media accounts, websites and portfolios. - Oversaw website development and design, as well as managing and updating content using Wordpress, Shopify, Wix, or Squarespace. - Designed and edited assets to support marketing campaign strategy and collaterals (email banners, digital social visuals). - Built and maintained external relations with clients or agencies. - Operated as point of contact for assigned customers, while developing long-term relationships. - Liaised with Marketing, Sales and Product development teams to ensure brand consistency - Engaged daily and collaborated with internal teams, partners and client teams. - Planned and organized events. Show less
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Optique et Vision
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Lebanon
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Wellness and Fitness Services
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1 - 100 Employee
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Marketing Manager
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Sep 2017 - Sep 2018
- Coordinated flow of information and communication both internally and externally across 5 outlets - Developed, implemented and executed strategic marketing plans and promotional campaigns (offline-online) - Established positioning, identified target audiences, and developed marketing plans with specific objectives across different channels and segments - Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration - Analyzed customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies - Managed content and updates for customer and internal touch points, established budget guidelines, arranged and participated in events, documented business processes, and provided additional sales support as well as necessary training - Managed and supervised social media outreach - Used content management systems to maintain and update databases - Built strategic relationships and partnered with key industry players, agencies and vendors - Identified growth opportunities and on-going improvements to enhance customer journey - Worked with the Sales Team to execute automated inbound marketing using workflows, personas and personalization - Worked alongside Sales Manager to ensure sales teams are briefed on campaigns and marketing process for campaign tracking and lead follow up Show less
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Greynab
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Lebanon
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Advertising Services
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1 - 100 Employee
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Account Manager
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May 2016 - Sep 2017
- Responsible for client servicing and client acquisition, also handled negotiations and developed long-term relationships. - Briefed and worked with design team to devise advertising campaigns that met clients’ brief and budget. - Briefed and worked with web development team to devise website structure that met clients’ brief and budget. - Handled key social media accounts - acted as a community manager, content creator, and campaign manager. - Devised advertising/marketing strategies and campaigns while submiting monthly/quarterly reports. - Presented creative work to clients for approval or modification. - Identified opportunities to grow business with existing and potential clients - Oversaw website development and design through Wordpress. - Handled content creation in terms of blogs, website copywriting, social media posts, articles etc. - Undertook administrative tasks. - Attended Lisbon Web Summit '16 on behalf of a client Show less
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Onyx Prime Consultants S.A.L.
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Lebanon
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Business Consulting and Services
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1 - 100 Employee
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Marketing Executive
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Jan 2016 - Jul 2017
- Managed social media platforms - Initiated and implemented marketing and sales plans for different clients - Created knowledge exchange program courses - Used content management systems to maintain and update databases - Managed and maintained budgets and invoices - Arranged both in-house and external events - Communicated with current and potential customers - Managed social media platforms - Initiated and implemented marketing and sales plans for different clients - Created knowledge exchange program courses - Used content management systems to maintain and update databases - Managed and maintained budgets and invoices - Arranged both in-house and external events - Communicated with current and potential customers
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Kettaneh
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Construction
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1 - 100 Employee
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Marketing Intern
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Jul 2015 - Sep 2015
- Sales representative for Volkswagen during their digital campaign launch - Promoted Volkswagen's social media accounts - Managed customer relations and assisted shoppers - Prepared presentations and catalogs - Suggested Advertisement ideas - Contacted suppliers - Managed inventory and updated databases - Handled store displays in accordance with special promotions - Sales representative for Volkswagen during their digital campaign launch - Promoted Volkswagen's social media accounts - Managed customer relations and assisted shoppers - Prepared presentations and catalogs - Suggested Advertisement ideas - Contacted suppliers - Managed inventory and updated databases - Handled store displays in accordance with special promotions
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Aldo Accessories
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South Africa
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Apparel & Fashion
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1 - 100 Employee
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Sales Assistant
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Jul 2012 - Sep 2012
- Managed customer relations - Assisted shoppers on finding needed products - Handled cash register and transactions - Managed inventory control - Acted as support for other branches - Managed customer relations - Assisted shoppers on finding needed products - Handled cash register and transactions - Managed inventory control - Acted as support for other branches
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Education
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2012 - 2015
Notre Dame University Lebanon
Bachelor’s Degree, Business Marketing -
1997 - 2012
Sagesse High School
Baccalaureate Certificate, Economics and Sociology
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