Experience

The Labouré Society

• United States
• Religious Institutions
• 1 - 100 Employee

• Marketing Director

  • Jan 2022 - Present



Catholic Services Appeal Foundation of the Saint Paul and Minneapolis Area

• Plymouth, MN

• Development Manager

  • Jul 2018 - Jan 2022



Blessed Trinity Catholic School

• Richfield, MN

• Advancement Director

  • Aug 2016 - Jun 2018

  Advanced organizational growth via best practices and emerging trends: • Increased lead generation and sales by 14% in first year, earning Healey Education Foundation SAGE Award/Organizational Grant for Excellence as top performer nationally. • Overcame enrollment decline via strategic creation and direction of enrollment management campaign including relationship-building with a diverse customer base and new cross-cultural outreach initiatives. • Secured Latino Enrollment Plan grant from Catholic Schools Center of Excellence. • Collaborated with the Healey Education Foundation to develop a new business leadership-model Board. • Introduced and managed new enrollment tracking system and early enrollment process and guided applicants through financial aid process. Show less



Chesterton Academy

• Edina, Minnesota

• Manager of Marketing, Communications and Donor Relations

  • Jul 2015 - Dec 2015

  Expanded key audiences via strategic communications outreach: • Increased donor outreach via major donor stewarding, donor recognition activities, and "Give to the Max Day" social media messaging. • Strategized promotional campaign leading to sold out events and organization's highest-ever quarterly alumni Facebook response rate. Expanded key audiences via strategic communications outreach: • Increased donor outreach via major donor stewarding, donor recognition activities, and "Give to the Max Day" social media messaging. • Strategized promotional campaign leading to sold out events and organization's highest-ever quarterly alumni Facebook response rate.



St. John the Baptist Catholic Parish School

• New Brighton, Minnesota

• Marketing Administrator

  • Jul 2008 - Jun 2015

  Created and managed marketing communications / enrollment management plans and campaigns. • Directed marketing efforts to a 17% market share advantage within first year. • Created and managed new outreach initiatives resulting in a lead generation increase of 55%. • Oversaw annual appeal correspondence with appeal donations increasing 25%. • Established prospect events, prospect tracking, alumni outreach and social media presence. • Managed branding-related market research. • Managed vendor relations. • Collaborated on annual report. Show less



Freelance

• Greater Minneapolis-St. Paul Area

• Copywriter and Marcom Professional

  • Jan 1999 - Dec 2009

  Conducted branding-related market research; Advised on marketing and external communications and small business operations; Created and managed marketing projects including branding collateral production and web site creation • Developed Boone Builders’ branding collateral, contributing to 100% sales in two separate metro-area housing developments. • Worked with design-award-winning company Mix Creative in website development and growing its business. • Researched, outlined and ghost-wrote an eight-chapter book entitled "Up From the Trenches" for self-publication by client Pete Boone. Show less



Archdiocese of Saint Paul and Minneapolis

• Religious Institutions
• 1 - 100 Employee

• Assistant Director of Communications; Interim Director of Communications

  • Feb 1999 - Oct 2003

  • Managed public relations and local and global major market media relations and crisis communications (served as public spokesperson and event/press conference executive media liaison, wrote and distributed press releases).• Increased member satisfaction via communications and media relations consultation for over 200 member organizations.• Composed Vatican report summary, major market media columns and speaking remarks for high level executives.• Presented at metro-area conferences and as guest speaker for University of St. Thomas marketing course.• Collaborated on Strategic Marketing / Promotion team for Cathedral of Saint Paul Restoration public and media events.• Served as Member of Planning and Implementation Committee for Archdiocesan 150th Anniversary Commemorative Events.• Served as Board Member of the Archdiocesan Catholic Schools Marketing Committee.• Initiated and wrote scripts for broadcast ad campaign extended due to positive stakeholder feedback.• Managed Central Corporation web presence.• Wrote, edited and managed internal employee newsletter. Show less

• Communications Associate

  • Jun 1995 - Feb 1999

  • Co-managed site communications for National Catholic Youth Conference.• Publications proofreader. • Managed Central Corporation web presence.• Established, wrote, edited and managed internal employee newsletter.• Assisted with public relations and major market media relations and crisis communications.