Melissa Sorensen

Director of Marketing and Communications at Hope Happens for Neurological Disorders
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Contact Information
us****@****om
(386) 825-5501
Location
St Louis, Missouri, United States, US

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Experience

    • United States
    • Fundraising
    • 1 - 100 Employee
    • Director of Marketing and Communications
      • Aug 2022 - Present

      Create and manage digital and print collateral for marketing and development. Spearhead all board marketing committee efforts, and plan and execute fundraising and educational events. Create and manage digital and print collateral for marketing and development. Spearhead all board marketing committee efforts, and plan and execute fundraising and educational events.

  • Just Write
    • St. Louis County, Missouri, United States
    • Marketing and Communications Consultant
      • Mar 2017 - Present

      Authored blog posts for business management text on compassionate leadership, thereby increasing book’s awareness and sales. Created and deployed web content and interactive presentations for multiple industries, including healthcare, education and literacy, and personal development. Coordinated and managed multiple projects simultaneously, assessing client’s needs and determining content solutions to increase visibility. Created updated copy for and managed redesign of client website. Show less

    • United States
    • Construction
    • 1 - 100 Employee
    • Director Of Marketing and Communications
      • Aug 2020 - Oct 2022

      Manage marketing strategy and application for business specialized in solar and sound control. Design content for traditional and digital marketing, and maintain website and social media pages. Manage internal communications and serves as spokesperson for industry-related groups. Manage marketing strategy and application for business specialized in solar and sound control. Design content for traditional and digital marketing, and maintain website and social media pages. Manage internal communications and serves as spokesperson for industry-related groups.

    • United States
    • Wholesale
    • 1 - 100 Employee
    • Market Insights Analyst
      • Apr 2015 - Dec 2019

      Researched and analyzed K-12 education market trends and activities to build and execute promotional programs and strategies leading to an increase in sales growth and an expansion of brand awareness. Created and delivered dynamic presentations on Education-based topics such as SEL, Reading Interventions, Diversity and Inclusion and others at industry conferences and events. Created and deployed marketing pieces aimed at engaging district administrators on specific state or regional initiatives. Wrote research based white papers, create content for landing pages, and industry focused blog posts; work collaboratively with copy editor and marketing department to initiate targeted multi-channel efforts. Planned and executed professional development events (finding and booking speakers, arranging travel, securing venue, coordinating guest attendance, etc.) for education industry. Interacted with decision-makers via phone, email, or in-person to advise prospective solutions for their district or school literacy needs. Used CRM (Salesforce.com) to track effectiveness of targeted campaigns and to create and deploy HTML/CSS email campaigns. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Adjunct English Professor
      • May 2010 - Apr 2015

      Taught composition and argument courses to a diverse student population including non-native English speakers and adult learners and developed strategies for responding effectively to a wide range of writing abilities (via creating and delivering dynamic presentations and moderating and leading small group discussions). Responsible for independent instructional design for each course taught Used online LMS (Blackboard) to organize content and communicate with students outside of class to encourage clarity and transparency. Obtained optional adjunct certification and online teaching certification through auxiliary staff-development sessions as well as online teaching certification. Show less

    • United States
    • Events Services
    • 1 - 100 Employee
    • Marketing and Administrative Specialist
      • Apr 2008 - Feb 2010

      Strategically researched and contacted potential clients to book speaking engagements. Executed various Microsoft Office needs for the organization. Interpreted feedback from participants and analyzed it to compile reports and synthesize results. Strategically researched and contacted potential clients to book speaking engagements. Executed various Microsoft Office needs for the organization. Interpreted feedback from participants and analyzed it to compile reports and synthesize results.

    • United States
    • Non-profit Organizations
    • 300 - 400 Employee
    • Education Coordinator
      • Aug 2006 - Oct 2007

      Trained and prepared volunteers to present at local community organizations. Presented kidney and nutrition related information to area middle school students. Planned and executed professional education seminars for physicians and other medical health professionals. Disseminated educational materials to constituents. Assisted in planning and implementation of large-scale fundraising events. Trained and prepared volunteers to present at local community organizations. Presented kidney and nutrition related information to area middle school students. Planned and executed professional education seminars for physicians and other medical health professionals. Disseminated educational materials to constituents. Assisted in planning and implementation of large-scale fundraising events.

    • Higher Education
    • 200 - 300 Employee
    • Adjunct English Professor
      • Dec 2005 - Aug 2006

    • United States
    • Higher Education
    • 700 & Above Employee
    • Adjunct English Professor
      • Aug 2005 - Aug 2006

    • United States
    • Primary and Secondary Education
    • 700 & Above Employee
    • Adult ESL teacher
      • Jul 2004 - Jun 2005

      Taught English (grammar, pronunciation, vocabulary, conversation, reading and writing) to non-native students. Obtained Missouri Adult Education and Literacy certification. Taught English (grammar, pronunciation, vocabulary, conversation, reading and writing) to non-native students. Obtained Missouri Adult Education and Literacy certification.

    • Financial Services
    • 1 - 100 Employee
    • Project Associate in Securities Research Department
      • Jan 2004 - Nov 2004

      Part-time position held while attending Graduate School at University of Missouri. Prepared reports for A.G. Edwards 2004 Media and Entertainment conference. Wrote and revised company-specific and industry-specific reports. Prepared and updated financial models in Microsoft Excel. Created presentations in PowerPoint and ad hoc reports in Microsoft Word and Excel. Part-time position held while attending Graduate School at University of Missouri. Prepared reports for A.G. Edwards 2004 Media and Entertainment conference. Wrote and revised company-specific and industry-specific reports. Prepared and updated financial models in Microsoft Excel. Created presentations in PowerPoint and ad hoc reports in Microsoft Word and Excel.

Education

  • Saint Louis University
    B.S., Business Administration - Finance
  • University of Missouri-Saint Louis
    MA, English
  • Parkway Central

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