Melissa Seichter

Senior Director of OEM Programs at The AutoMiner
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Greater Chicago Area

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • United States
    • Data Infrastructure and Analytics
    • 1 - 100 Employee
    • Senior Director of OEM Programs
      • Aug 2022 - Present
    • Congo, The Democratic Republic of the
    • Computer and Network Security
    • 1 - 100 Employee
    • Mazda Digital Consultant
      • May 2018 - Aug 2022
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Field Consultant
      • Jan 2017 - May 2018
    • United Kingdom
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Digital Marketing Manager
      • May 2014 - Jan 2017
    • Internet Marketing Manager
      • Jul 2012 - May 2014

      I work with the internet department building specials and keep websites merchandised. I work closely with our third party companies to ensure our sites are SEO properly as well as make sure all our websites as well as our print, radio, and television ads are within compliance standards set by our manufactures. Infiniti of Baton Rouge, Infiniti of Lafayette, Acura of Baton Rouge, & Subaru of Baton Rouge: I keep all four websites up to date with changing compliance guidelines from our three different manufacturers. Build & post monthly specials for new cars, parts, and service that I get from our department managers. Build banners for our websites home pages with specific calls to action creating sales leads for our sales teams. I write SEO rich blogs with multiple back links throughout our sites about events happening in both the Baton Rouge and Lafayette area between all four dealerships. Coordinate and handle sponsorships and outside events for the dealerships, such as grand openings, new car model launches, sponsorships for community groups, etc. I also write press releases for all major happenings for all four dealerships and send it out to the prospective media sources to ensure that it reaches the proper audience. I manage all four dealerships multiple social media pages: Facebook, twitter, google+, and YouTube. I make regular posts to each page in order to keep in touch with our customers that are online and to make sure we have a strong presence and are constantly connected to the public. I answer questions and manage comments via all social medias 24/7 to ensure that our customers know that someone is always there to listen to any comments or concerns they have. I post customer testimonials and vehicle walk arounds to all YouTube channels then tag and SEO them so they index properly when our dealerships are being searched on Google as well as make sure they're linked and posted to the corresponding website and to the correct social medias sources as well. Show less

    • General Sales Manager Assistant
      • Jan 2008 - Jul 2012

      Worked under the GSM dealing with clients, working with promotions, helping set up events, writing radio spots and building spot packages for regular day parts as well as special packages for sports seasons. Helped organize events such as Taste of Tiger Tailgating, Bayou Bash, and was a major part of the Junior League event Triple Crown: Win place Show. For the Triple Crown Event I secured venues, caterers, charitable gambling licenses, designed print ads, promoted event over social and traditional media, built print ads, organized and coordinated a fashion show, designed and had printed promotional signage for the event. Show less

Education

  • LSU
    Bachelor's degree, Business/Marketing

Community

You need to have a working account to view this content. Click here to join now