Experience

Bluebonnet Electric Cooperative, Inc.

• United States
• Utilities
• 100 - 200 Employee

• Senior Content Director & Editor

  • Dec 2022 - Present

  I plan, assign, supervise, edit and create content for Bluebonnet Electric Cooperative's pages in Texas Co-op Power monthly magazine.

• Manager of Marketing and Communications

  • Jul 2014 - Present

  Manage and supervise all marketing and communications for one of the nation's most progressive and technologically forward-thinking electric cooperatives. We serve more than 100,000 meters across a 3,800-square-mile service area stretching from Austin/Travis County to Brenham, Lockhart, Giddings, and beyond. Bluebonnet is the fifth largest electric cooperative in Texas and the 35th largest in the nation. I supervise a staff of 4 and numerous contract writers, editors and photographers. We… Show more Manage and supervise all marketing and communications for one of the nation's most progressive and technologically forward-thinking electric cooperatives. We serve more than 100,000 meters across a 3,800-square-mile service area stretching from Austin/Travis County to Brenham, Lockhart, Giddings, and beyond. Bluebonnet is the fifth largest electric cooperative in Texas and the 35th largest in the nation. I supervise a staff of 4 and numerous contract writers, editors and photographers. We oversee website, social media, all local magazine content (we produce 8- to 16-page glossy magazine pages monthly), internal presentations, corporate initiatives, new programs, video, graphic design of everything from brochures to advertisements. Our work has been recognized as the best in the country among all electric cooperatives for several years, including winning the top national honors in the field as best communications program.

• Senior Communications Specialist

  • May 2012 - Present

  Work in all facets of marketing communications for one of the nation's most technologically progressive and forward-thinking electric cooperatives.



Bluebonnet Electric Cooperative

• Communications consultant

  • 2009 - Present



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• Austin, TX

• Independent marketing/communications consultant

  • Jul 2011 - May 2012

  I work with a variety of clients to provide marketing/communications direction, from the highest level (developing strategic plans, implementing complex projects, creating new products) to work with individuals (writing, editing, design, print and web, management skills, organizational skills) I work with a variety of clients to provide marketing/communications direction, from the highest level (developing strategic plans, implementing complex projects, creating new products) to work with individuals (writing, editing, design, print and web, management skills, organizational skills)



Austin American-Statesman

• United States
• Newspaper Publishing
• 100 - 200 Employee

• The Stuffologist (editor, Tales & Sales section)

  • Oct 2010 - Jul 2011

  A very creative, albeit short-lived, effort to revive the flagging print classified section of the city's daily newspaper. As a fictional "stuff expert" I planned, developed, wrote, helped with design and edited the 5-day-a-week Tales & Sales section. Each day focused on a different category that dovetailed with classified categories: Pets, Wheels, Homes, Jobs and "Stuff" (garage sales, furniture sales, etc.) I had latitude to be very creative and provide content that received extremely… Show more A very creative, albeit short-lived, effort to revive the flagging print classified section of the city's daily newspaper. As a fictional "stuff expert" I planned, developed, wrote, helped with design and edited the 5-day-a-week Tales & Sales section. Each day focused on a different category that dovetailed with classified categories: Pets, Wheels, Homes, Jobs and "Stuff" (garage sales, furniture sales, etc.) I had latitude to be very creative and provide content that received extremely positive reader response. Show less A very creative, albeit short-lived, effort to revive the flagging print classified section of the city's daily newspaper. As a fictional "stuff expert" I planned, developed, wrote, helped with design and edited the 5-day-a-week Tales & Sales section. Each day focused on a different category that dovetailed with classified categories: Pets, Wheels, Homes, Jobs and "Stuff" (garage sales, furniture sales, etc.) I had latitude to be very creative and provide content that received extremely… Show more A very creative, albeit short-lived, effort to revive the flagging print classified section of the city's daily newspaper. As a fictional "stuff expert" I planned, developed, wrote, helped with design and edited the 5-day-a-week Tales & Sales section. Each day focused on a different category that dovetailed with classified categories: Pets, Wheels, Homes, Jobs and "Stuff" (garage sales, furniture sales, etc.) I had latitude to be very creative and provide content that received extremely positive reader response. Show less



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• Freelance writer/editor/consultant

  • May 2009 - Oct 2010

  I'm enjoying writing about everything from Michael Jackson to organic T-shirts, Paula Abdul to endangered species. I'm enjoying writing about everything from Michael Jackson to organic T-shirts, Paula Abdul to endangered species.



Noofangle Media

• Managing editor

  • 2007 - May 2009

  Noofangle is a new media company based in Dallas that builds websites or web content for other media companies that need content but do not have the staff or resources to produce themselves. We hire only top-notch professional journalists from around the country for our writing/editing/photo/video/graphic artist jobs. We like to think that we're saving journalists from being led to the slaughter by print media! Noofangle is a new media company based in Dallas that builds websites or web content for other media companies that need content but do not have the staff or resources to produce themselves. We hire only top-notch professional journalists from around the country for our writing/editing/photo/video/graphic artist jobs. We like to think that we're saving journalists from being led to the slaughter by print media!



The University of Texas System

• Higher Education
• 400 - 500 Employee

• Director of Communications

  • May 2004 - Jun 2006

  In my job, I was director of marketing communications for the 15-campus University of Texas System, with oversight of public relations and public marketing of the breadth and scope of the UT System. In this newly created position, I had responsibility over advertising, a pending branding campaign, a pending PBS television series, the UT System website and other forms of communications. I supervised a staff of 4 full-time and 2 part-time employees. In my job, I was director of marketing communications for the 15-campus University of Texas System, with oversight of public relations and public marketing of the breadth and scope of the UT System. In this newly created position, I had responsibility over advertising, a pending branding campaign, a pending PBS television series, the UT System website and other forms of communications. I supervised a staff of 4 full-time and 2 part-time employees.



USA TODAY

• United States
• Newspaper Publishing
• 700 & Above Employee

• Deputy Managing Editor

  • Feb 2002 - May 2004

  I shared oversight of one of the nation’s largest news websites, with average monthly page views of 180 million. My specific responsibilities included supervision of Life, Tech and Travel sections of the website, their content, planning and staffs. My work included development and execution of projects for the overall site, including redesign, expansion and creation of existing sections and new sections. In addition, I oversaw individual projects that augmented newspaper content including rich… Show more I shared oversight of one of the nation’s largest news websites, with average monthly page views of 180 million. My specific responsibilities included supervision of Life, Tech and Travel sections of the website, their content, planning and staffs. My work included development and execution of projects for the overall site, including redesign, expansion and creation of existing sections and new sections. In addition, I oversaw individual projects that augmented newspaper content including rich media packages, interactive graphics, chats, surveys and photo galleries. My work included project development with advertising, IT, marketing, graphic artists, designers and the newspaper. My technical skills include publishing on the site using HTML, XML, Dreamweaver, CMS, CCI, Photoshop and Metastories formats. Show less I shared oversight of one of the nation’s largest news websites, with average monthly page views of 180 million. My specific responsibilities included supervision of Life, Tech and Travel sections of the website, their content, planning and staffs. My work included development and execution of projects for the overall site, including redesign, expansion and creation of existing sections and new sections. In addition, I oversaw individual projects that augmented newspaper content including rich… Show more I shared oversight of one of the nation’s largest news websites, with average monthly page views of 180 million. My specific responsibilities included supervision of Life, Tech and Travel sections of the website, their content, planning and staffs. My work included development and execution of projects for the overall site, including redesign, expansion and creation of existing sections and new sections. In addition, I oversaw individual projects that augmented newspaper content including rich media packages, interactive graphics, chats, surveys and photo galleries. My work included project development with advertising, IT, marketing, graphic artists, designers and the newspaper. My technical skills include publishing on the site using HTML, XML, Dreamweaver, CMS, CCI, Photoshop and Metastories formats. Show less



Austin American-Statesman

• United States
• Newspaper Publishing
• 100 - 200 Employee

• Assistant Managing Editor

  • Jun 1998 - Feb 2002

  I supervised a staff of writers and editors who produced the daily Life & Arts sections, plus a weekly Travel section, weekly XL entertainment tabloid and a weekly personal technology/lifestyle section called Technopolis, which I helped spearhead the creation of in 1999. In addition I have supervised production of numerous front page and special projects, including four special sections that marked the turn of the century. I supervised a staff of writers and editors who produced the daily Life & Arts sections, plus a weekly Travel section, weekly XL entertainment tabloid and a weekly personal technology/lifestyle section called Technopolis, which I helped spearhead the creation of in 1999. In addition I have supervised production of numerous front page and special projects, including four special sections that marked the turn of the century.



The Palm Beach Post

• Newspaper Publishing
• 200 - 300 Employee

• Assistant Managing Editor

  • Aug 1987 - May 1998

  I supervised a staff of approximately 40 writers and editors who produced daily feature sections, a weekly Travel section and two weekly entertainment sections as well as zoned content within the daily feature sections. I supervised a staff of approximately 40 writers and editors who produced daily feature sections, a weekly Travel section and two weekly entertainment sections as well as zoned content within the daily feature sections.