Experience

ZACD Group Ltd

• Singapore
• Investment Management
• 1 - 100 Employee

• Business Manager

  • Jun 2016 - Present

  About ZACD Group Established in Singapore since 2005, ZACD Group is a regional investment strategist with a real estate heritage. A Registered Fund Management Company (RFMC) under the Monetary Authority of Singapore (MAS); with offices in Singapore, Hong Kong, Australia, China, Indonesia and Malaysia, together with an expert management team with over 200 collective years of financial and real estate experience, ZACD offers integrated solutions across the real estate value chain. One of the key players in South East Asia known for its pioneering spirit and acute business strategies to stay ahead of the curve ZACD has a proven track record of having invested in and developed 32 residential and industrial projects with a gross development value of over SGD8.0 billion, achieving an average gross Internal Rate of Return of 26%; regardless of market conditions. The Group’s subsidiary SLP, a leading real estate consultancy for industrial space since 2001; is one of Singapore’s leading property agencies offering a full suite of professional real estate services with an extensive distribution network of over 1,000 agents. Together with its associate agencies, it is has successfully marketed over 60 Industrial, 20 Residential and 30 International property development projects. Show less



Ashtrodite Group

• Business Development & Communications Manager

  • Mar 2013 - Mar 2016

   Established new relations with brand owners and managed exclusive distributorship in Singapore for fashion watch brands to ensure business continuity  Conducted regular competitive analysis and conceptualised annual marketing strategies for these brands  Responsible for copywriting and content development for group’s eCommerce site  Constantly updated social media platforms- Engaging new social influencers and managing this existing network to maximise social media exposure  Strategised and executed a series of seasonal customer engagement campaigns for a network of distribution channels (online & retail channels)  Responsible for business development- Constantly expanded and managed the network of online sales distribution channels (Lazada, Zalora etc) and retail store partners  Assisted in successfully securing sole distribution for Daniel Wellington in Singapore in 2014  Established brand awareness and increased market share for Daniel Wellington to obtain top three fashion watch brand status in Singapore for 2015 Show less



Catcha Group

• Malaysia
• Investment Management
• 1 - 100 Employee

• Senior Communication Executive

  • Apr 2011 - Feb 2013

   Responsible for customer service and PR management  Assisted with copywriting and content development for luxury designer goods ecommerce site  Managed and expanded Facebook fan base to achieve 20% increase of followers in 3 months  Support role for business development- Liaised with local banks and 3rd party merchants for sales & promotion campaigns, acquired up to 5 new business partners for consignment merchandise sales per month  Generated new sales channels monthly to engage customers  Customer relations management- Developed a series of loyalty marketing campaigns to retain existing customer base as well as acquire new members  Event management- Planned and executed monthly members exclusive retail events at hotels or conference halls Show less



JWT Singapore

• Account Executive

  • May 2009 - Mar 2011

   Facilitated and executed client activation campaigns  Prepared competitive review decks  Arranged and assisted with campaign photo shoots  Wrote contact reports from client meetings  Co-worked on client pitch campaigns  Assisted with the development of ATL & BTL campaigns  Client servicing for various accounts such as Pizza Hut and Economic Development Board  Facilitated and executed client activation campaigns  Prepared competitive review decks  Arranged and assisted with campaign photo shoots  Wrote contact reports from client meetings  Co-worked on client pitch campaigns  Assisted with the development of ATL & BTL campaigns  Client servicing for various accounts such as Pizza Hut and Economic Development Board