Experience

WISDOM Advertising & Design

• China

• Co-Chief Executive Officer

  • Jan 2023 - Present

• Account Manager, Art Director, Marketing Strategist

  • Nov 2000 - Feb 2023

  Melissa Ritchie graduated from UOW in 1999 with a BCA in Graphic Design, New Media & Visual Arts.Melissa has been a member of the WISDOM team since 2000 and holds a senior position as Account Director and Art Director. Her role has developed into a harmonious mix of account management with strategic and creative direction.Melissa ensures projects run smoothly, meeting milestones and achieving the scope of work, acting as a key liaison between the client and the studio resources.Melissa has been a much sought-after speaker at corporate events including the Local Government NSW Conference and Australian Regional Tourism Convention.Melissa has managed a number of large projects whilst at WISDOM, including:• The Disability Trust Brand Development, website, & ongoing marketing.• NSW State Emergency Services (SES) Brand development & National marketing campaigns.• Destination Southern Highlands Brand Development, award-winning “PieTime” Campaign & VFR “My Southern Highlands”, plus websites and touchscreens.• Wollongong CBD Marketing Campaigns 'We Shop the Gong' & 'Laneways Live'.• Wingecarribbee Shire Council Brand Development & website• Argyle Housing - Campbelltown Housing digital marketing campaign• The Royal Flying Doctors Service 'Dubbo Visitor Experience' campaign• Australian Macadamias websites• Wests Illawarra Brand Development, digital campaigns & ongoing marketing• Daley Financial Services Brand Development & website• Lighting Australia Brand Development and website• Liverpool Region Visitor Guide, photography & copywriting• Globetech Engineering Brand Development & website• Bathurst Region website & visitor guide• NSW Rail Museum Brand Development• The Australian Hydrographic Office Brand Development & websiteA creative at heart, Melissa is also an accomplished contemporary painter and visual artist. One of her many achievements was being a finalist in the Archibald Prize at the Art Gallery of NSW in 2016. Show less