Experience

Visit New Bern
• United States
• Leisure, Travel & Tourism
• 1 - 100 Employee
• Executive Director

  • Nov 2020 - Present


Aramark

• United States
• Hospitality

• Marketing Manager

  • Nov 2017 - Nov 2020

  I assumed the role of Marketing Manager in November 2017. I accomplish client goals and objectives by developing and implementing all external communication and digital marketing strategies. Instrumental in planning and initiating new marketing programs, promotional materials, and communication campaigns. I am responsible for conducting extensive consumer/market research to realize marketing needs. I assumed the role of Marketing Manager in November 2017. I accomplish client goals and objectives by developing and implementing all external communication and digital marketing strategies. Instrumental in planning and initiating new marketing programs, promotional materials, and communication campaigns. I am responsible for conducting extensive consumer/market research to realize marketing needs.



New Bern Riverfront Convention & Visitor Center

• Tourism and Sales Service Executive

  • Mar 2011 - Nov 2017

  I was appointed as Tourism Manager in 2011 and there, I played a role in managing tourism functioning as Craven County's hospitality liaison to tourists, conventions, meetings, trade shows, public shows, reunions and tour group planners. My duties involved accomplishing organizational set targets goals, objectives, and priorities by providing executive level assistance to senior management in determining intermediate and long-range plans. I ensured that all social media, advertising, public relations and sales action plans were feasible and accomplished as written in the annual marketing plan. While representing Craven County's tourism industry I was on an appointed board tasked with a rebranding campaign for the City of New Bern. The outcome was a successful and beneficial new brand for the city that encompassed city stakeholders including, downtown development, tourism, and commerce. The city tag line and brand assets are still in place today, New Bern Everything Comes Together Here. Show less


Hilton
• United States
• Hospitality
• 700 & Above Employee
• Director Of Sales Marketing

  • Oct 2006 - Sep 2010