Experience

Austin Jewish Academy
• United States
• Education Administration Programs
• 1 - 100 Employee
• Marketing and Admissions

  • Jul 2022 - Present


Spring Frost Boutique

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Consultant

  • Jan 2020 - Present

  Support the owner of a growing retail business with social media and email marketing campaigns.  Crafted an innovative and ongoing revenue stream for a 14-year-old brick and mortar business to pivot to during a global pandemic, which employed a new take on subscription model for clothing delivery and clientele growth. Support the owner of a growing retail business with social media and email marketing campaigns.  Crafted an innovative and ongoing revenue stream for a 14-year-old brick and mortar business to pivot to during a global pandemic, which employed a new take on subscription model for clothing delivery and clientele growth.



Sweet River Honey Company

• United States
• Food and Beverage Manufacturing

• Marketing Communications Specialist/Content Producer

  • Apr 2016 - Nov 2020

  Recruited by former manager to lead marketing, branding, product development, and operations for a small ecommerce business selling ~1M pounds of honey per year.  Worked closely with outside creative and production companies on various projects.  Authored state and federal grant proposals, press releases, web content, customer newsletters, and product labeling.  Scripted and produced a 10-minute video for the company website.  Planned, implemented, and tracked SEO and SEM efforts.  Wrote and won a Texas Department of Agriculture grant, netting $15,000 for marketing projects.  Recruited and onboarded an Office Manager and Bookkeeper Show less



CleanTX Foundation

• United States
• Non-profit Organization Management

• Executive Director/Event Manager

  • May 2008 - Nov 2011

  Led formation of an educational non-profit networking and education group for professionals interested in the Texas clean technology community. Recruited board of directors.  Developed strategy, budgets, action plans, define programs and implement plans to position organization as a regional industry leader in clean technology and to optimize visibility of learning and networking events. Achievements:  Sold out quarterly events with 400 attendees; managed CleanTX and SEEN events with >5000 attendees.  Raised >$100,000 in corporate and government sponsorships to fund programs.  Collaborated with energy experts and UT Venture Fellows in production of 11 clean energy primers. Show less



The Austin Technology Incubator

• Marketing Communications and Public Relations Manager

  • Mar 2007 - Apr 2011

  Led rebranding of ATI as a leading technology incubator with >$100M in economic impact in Central Texas.  Hired, trained, mentored, and motivated vendors, contractors, event staff and PR volunteers, and interns.  Built strategic alliances with sponsors, law firms, VC’s, angel investors, local, government agencies, universities, trade associations, non-profits, and corporations.  Led marketing and public relations activities for the clean energy, wireless, IT and bioscience segments in the Austin Technology Incubator. Achievements:  Launched new ATI website and brand, wrote and distributed press releases, acted as media contact for ATI and member companies, wrote and produced monthly newsletters, produced marketing collateral and press kits for ATI, managed and approved marketing collateral production and press kits for member companies.  Created, developed, and executed the Clean Energy Venture Summit, a nationally recognized clean energy event. Implemented 4 annual conferences attended by >500: industry leaders, investors, government agencies, and emerging clean energy technology companies. Each event produces >$100K in net funds.  Promoted, funded, and executed over 100 community-building events in the areas of entrepreneurship, clean energy, bioscience and IT and wireless segments; optimized an average event budget of $3000.  Achieved >200 media mentions for ATI and its directors.  Expanded marketing database to include >10,000 contacts.  Raised >$400K in sponsorships, successfully funding to support ATI programs. Show less



Thales (formerly Gemalto)

• Marketing Communications Manager

  • Apr 2004 - Apr 2007

  Selected to lead post-merger rebranding and marketing integration, developing distinct and compelling corporate messaging across traditional marketing materials, industry events and user groups, websites and partner collateral across 5 business units and two geographic territories (US and Canada).  Optimized ROI on North American marketing and events budget of $500,000.  Hired, managed, and motivated an Event Marketing Manager. Selected and managed contractors and vendors. Achievements:  Designed, developed and executed a 15-city road show with major partner that delivered >200 leads to value added resellers, 30 to close within the year, valued >$6 million in sales.  Developed 2007 channel marketing plan for the information and security segment which is sold through a distribution and value-added reseller channel.  Created, submitted and managed all budgets associated with field marketing activities in North America including product launches, customer events, tradeshows, road shows and promotional materials. Show less