Experience

Telegraph Hill Records

• United States
• Music
• 1 - 100 Employee

• Promotional Department, Director

  • Feb 2019 - Present



Something About Melissa

• Freelance & Contract Experience

  • Feb 2014 - Present

  Currently serve as a PR and marketing consultant for Telegraph Hill Records. Copywriter for the THR newsletter, website, marketing and social media content and press releases. Plan and execute frequent live and online events with THR and as a volunteer for charities such as the Fuccile Foundation, various animal rescues, local historical and music organizations. Freelance for multiple for-profit Main Street Metuchen independent retail businesses on a per-project basis. Those events have included large and small-scale concerts, auctions, art shows, contests, in-store product specials, food drives, email, and social media campaigns and membership and subscription drives. Currently active in organizing COVID-safe commercial and music experiences for all of the above.



Freelance

• Community Volunteer

  • Jan 2014 - Present

  Project management volunteer for music industry charities, mental health and homeless animal causes. Certified addiction and recovery coach specializing in the needs of families dealing with a loved in active addiction or any stage of recovery.



FocalPoint Marketing, LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Director Of Client Services

  • Mar 2005 - Jan 2014

  Managed the creative, service, and production team (in-house staff and multiple contractors) for 50+ insurance industry clients’ B to B email and traditional advertising campaigns. Oversaw the building of an 80,000-strong email prospect list and contracted access to it via our marketing services. Coordinated the development and execution of 60 email campaigns per month. Developed custom products based on clients individual marketing needs such as blogs, direct mail, and social media content. Authored and/or oversaw all copywriting and marketing content, provided results analysis and ROI reports. Responsible for securing annual client contract renewals.