Experience

East Carolina University - College of Business

• United States
• Higher Education
• 1 - 100 Employee

• Associate Director

  • Jul 2022 - Present

• Assistant Director

  • Jan 2019 - Jul 2022



TierPoint

• United States
• IT Services and IT Consulting
• 500 - 600 Employee

• Marketing Manager

  • Dec 2016 - Jan 2019

  *Create comprehensive marketing plans to drive prospect and client engagement, including print, digital and social media campaigns *Strategic development, implementation and execution of brand-centered events across the country *Consult and advise regional teams to coordinate successful, lead-generating local events *Analyze results to ensure marketing plans are meeting long-term ROI expectations *Create comprehensive marketing plans to drive prospect and client engagement, including print, digital and social media campaigns *Strategic development, implementation and execution of brand-centered events across the country *Consult and advise regional teams to coordinate successful, lead-generating local events *Analyze results to ensure marketing plans are meeting long-term ROI expectations



Suddenlink Communications

• United States
• Telecommunications
• 700 & Above Employee

• Sales & Community Manager

  • Apr 2016 - Dec 2016

  *Provides quality customer services surrounding the Company Values.*Analyzes market conditions and provides leadership to Retail Sales and Door to Door (D2D) Sales Teams to achieve growth in market share aligned with the Organization’s goals and strategies. *Maintains and develops relationships with existing and prospective customers.*Development and local execution of approved community and branding programs; including but not limited to sales events, community events, philanthropy and charitable contribution in accordance to the guidance of the Corporate Social Responsibility team. *Develops and builds relationships with community leaders through volunteering in community events, and advancing Suddenlink’s products, services, sponsorships and brand. *Develops future strategies to ensure revenue growth and participates in the budgeting process.*Builds quality Retail and Door to Door Sales Teams by participating in the selection, coaching, and development, of Retail and D2D Sales Leaders. *Resolves complex customer complaints by building a rapport with the customer and using creative problem solving skills. *Meets or exceeds sales budget by motivating Sales Leaders, establishing goals/incentives for sales teams, and partnering with other functional leaders in Marketing, Sales, and other areas of the Organization and within the community. *Leads a joint partner planning process with Retail Store and D2D Mangers that develops mutual performance objectives, financial targets, and critical milestones associated with a productive sales partner relationship. Show less

• Sales & Marketing Manager II

  • Jan 2015 - Mar 2016

  *Implement strategies to drive connect activity and ensure revenue goals are achieved *Lead and manage cross functional project team related to new customer growth *Communicate strategic sales offers to all sales channels *Plan and execute local sales and marketing initiatives and serve as public relations liaison within the local community *Identify creative solutions to problems that cause operational barriers that hinder the success of sales performance*Research competitive information for the Suddenlink NC region and develop action plans to combat the competitive landscape *Lead competitive intelligence team for all five regions of Suddenlink Communications Show less

• Sales Marketing Manager I

  • Jan 2014 - Dec 2014

  *Communicate changes to employees and customers relating to programming, rate and policy *Develop and implement sales and marketing tactics to ensure quality promotional efforts; including direct mail, television, radio, print, telemarketing, billboard and customer billing advertisements *Analyze sales and marketing activities of product lines to propose strategic revisions *Budget planning and forecasting of subscriber growth and marketing expenses

• Marketing Manager

  • Jan 2008 - Dec 2013

  *Promote the company’s brand image *Maintain regional information for suddenlink.com *Coordinate production and distribution of printed materials, containing rate and channel information, as well as product information for customer communication *Communicate strategic information to advertising agency to facilitate cost-effective creative materials for various campaigns

• Marketing Specialist

  • Jan 2007 - Jan 2008

  *Coordinate monthly commercial schedule for cable networks and communicated information to Suddenlink Media for spots to be tagged and run accordingly *Promote PPV, Boxing, WWE and UFC events to increase revenue *Plan, coordinate and execute back-to-school events to support and promote brand image among college students and increase connect activity across all product lines



Grady-White Boats

• United States
• Maritime Transportation
• 1 - 100 Employee

• Marketing Associate

  • Nov 2002 - Jan 2007

  *Maintained the company’s website (www.gradywhite.com); monitored daily to insure that current and new information is accurate, complete, and up-to-date *Directed, planned, coordinated, and executed annual photo shoots *Communicated/distributed press releases and materials to the media and the dealer network *Promoted the company’s brand image by planning boat shows along the eastern sea board *Coordinated with advertising agency and mailing house to distribute the quarterly newsletter (distributed to 30,000+ customers) Show less