Melissa Pallares
Search Engine Optimization Specialist at Market My Market- Claim this Profile
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Bio
Credentials
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How to Organize Your Time and Your Life
LinkedInMay, 2023- Nov, 2024
Experience
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Market My Market
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United States
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Advertising Services
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1 - 100 Employee
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Search Engine Optimization Specialist
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Mar 2021 - Present
● Executing on-page optimizations, such as title tag/meta description, internal/external linking, and keyword density optimization. ● Working closely with developers to implement essential features and updates for SEO components, including site speed, CRO, etc. ● Creating, maintaining, and fixing online listings for local SEO, to ensure the business has a strong online presence and high visibility in local searches. ● Conducting site audits and implementing technical SEO changes for problematic websites, while also identifying unique opportunities for improvement within a website. Show less
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The Law Offices of Daniel Kim
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United States
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Law Practice
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1 - 100 Employee
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Search Engine Optimization Analyst
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Jan 2020 - Nov 2020
● Boosted 10 Spanish webpages organically on the first page of Google by properly using SEO on-page strategies. ● Formulated 10+ link building using the Web 2.0 backlink strategy to improve traffic from external sources. ● Increased brand awareness by publishing 5 posts weekly for strong social media presence on Instagram and Facebook. ● Succeeded to accomplish the Google Analytics certification to better understand analytics/data from the site. ● Managed the client's Google My Business account to drive online presence and display accurate information about the company. Show less
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'Ohana Organics
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United States
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Marketing and PR Intern
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Jan 2019 - May 2019
● Created visually appealing lifestyle content by capturing pictures and videos of people using their beauty care products, and shared this content on social media to showcase the products in use. ● Crafted engaging monthly newsletters to provide in-depth information about the business and its products, and shared these newsletters using an email marketing platform called MailChimp. ● Conducted thorough research on the various benefits of herbs and properties of essential oils for different skin types, and shared this knowledge on all social media platforms. ● Designed an eye-catching trifold brochure that showcases the small business story, mission and values, and products. Show less
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Latinx Center for Academic Excellence
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1 Harpst St. Arcata, Ca 95521
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Community Building Liaison
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Aug 2018 - May 2019
● Facilitated a weekly program called Cafe con Chisme to create a sense of belonging for the Latinx Community who attended Cal Poly Humboldt State University. ● Played a key role in planning, coordinating, and setting up events, ensuring their success and high attendance through careful attention to detail and effective communication. ● Effectively managed the office by designing and printing flyers for both the office and events, while also maintaining a high level of professionalism and efficiency in handling phone calls, emails, and scheduling meetings. Show less
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Education
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2021 - 2021
COOP Apprentice
Digital Marketing, Cohort C184 -
2017 - 2019
Humboldt State University
Bachelor of Business Administration - BBA, Management -
2014 - 2017
Riverside City College
Associate of Arts - AA, Business Administration and Management, General
Community
