Experience

Mary Bird Perkins Cancer Center

• United States
• Medical Practices
• 200 - 300 Employee

• Vice President, Marketing & Communications

  • Mar 2023 - Present

  Responsible for advancing the Mary Bird Perkins Cancer Center brand and its affiliated programs via strategic internal and external marketing and communications strategies across multiple channels.

• Marketing Director

  • Oct 2020 - Mar 2023

  Oversees strategic marketing initiatives developed upon organizational goals, including growth in clinical patient volumes, provider referrals, donor support and more. Drives traditional and digital paid media campaign execution, with tactics including print, television/OTT, outdoor, radio, search engine marketing, display and more; in 2019, campaigns executed delivered a 91% lift in patient volumes year over year. As brand manager, I am accountable for branding strategy and stewardship across the network, including the development and implementation of visual identity, architecture, voice and positioning that support growth across the service area. Oversees production of all graphic assets (collateral, advertising materials, digital graphics, etc.), educational and promotional videos. Secures vendor contracts, manages agency partners and works to utilize an efficient budget. Manages the marketing team responsible for graphic design, project coordination and digital marketing and communications. Show less

• Brand & Marketing Manager

  • Oct 2018 - Oct 2020

  Implements marketing and brand strategy to support Mary Bird Perkins Perkins Cancer Center, a community cancer center with 9 locations across southeast Louisiana and Mississippi. I am responsible for the governance of the organization's brand standards across the network. I serve as the lead project manager for the coordination of production management for wide-ranging marketing and communication deliverables, such as printed collateral, advertising materials, digital graphics, video and more. As the project manager, I also lead the creative services team in the design, review and finalization of all designed materials, leading strategic decision-making through visual execution. I lead all digital and traditional advertising planning and execution across the network, and support digital strategies that include social media, website, SEM and SEO. Show less

• Marketing Strategist

  • Apr 2016 - Oct 2018

  Serves as project manager for development and delivery of marketing and communications deliverables, including but not limited to: internal and external printed collateral, traditional and digital advertising assets (videos, display ads, fliers, etc.) philanthropy event marketing efforts and onsite support; videos utilized via website and social media platforms. Develops, implements, optimizes marketing strategy for the Mary Bird Perkins Cancer Center brand. Leads paid media strategy development and execution including paid search, display and targeted paid social media efforts. Continuously optimizes efforts through data, reporting and impactful metrics gathered via Google Analytics and other reporting platforms. Works with vendors to secure contracts for special projects, keeping budget and scheduling considerations top of mind. Coordinates with cross-functional roles departments to ensure all messaging is in line with the Cancer Center brand. Manages/coordinates a team of a marketing representative and two senior interns. Show less



Hart Energy

• United States
• Software Development
• 100 - 200 Employee

• Conference Marketing Lead

  • Jul 2014 - Mar 2016

  Managed and executed marketing efforts for various Hart Energy conferences focused on areas such as unconventional resource development, upstream and midstream sectors, finance, offshore and LNG oil/gas/energy. Worked with various internal departments to reach appropriate audiences, and leveraged 3rd party groups and associations to reach potential attendees. Main responsibilities: developed comprehensive marketing plans, identified target audiences for marketing efforts; designed, coded and deployed email marketing communications; proposed new marketing initiatives; managed design and execution of direct mail pieces; maintained conference website content and optimizations; and produced onsite event marketing collateral. Show less



The Moran Group

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Media Project Manager

  • Jul 2011 - Jul 2014

  Managed and oversaw all digital creative production including website development and design, display banners, email marketing, microsites and custom website assets for 40-50 digital advertising clients. Managed cross functional departments, by working with account services, design team, SEM team and more to carry out an effective campaign. Carried out billing process for all work produced within the digital department. Effectively managed website coordination team in order to maintain efficiency, compliance and creative across all websites. Analyzed campaign performance in order to optimize and execute out high-performance advertising plans. Wrote press releases, training manuals and other various agency communication materials. Maintained a continuous and working knowledge of various brand compliance and legal rules and guidelines. Planned, developed, implemented social media strategy Show less



The Moran Group

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Media Intern

  • Sep 2010 - May 2011

  Performed monthly website audits for each automobile dealer. Created online search listing for each dealership. Managed traffic and invoices via STRATA SBMS. Performed monthly website audits for each automobile dealer. Created online search listing for each dealership. Managed traffic and invoices via STRATA SBMS.



Good Apple

• United States
• Advertising Services
• 100 - 200 Employee

• Media Planning Intern

  • Jun 2010 - Aug 2010

  Managed digital advertising placements via DoubleClick for Advertisers Created and analyzed weekly and daily campaign reports via Google Analytics Created weekly social media trend charts and carried out agency social media branding via Facebook, Twitter and blogging Utilized Comscore, Mediavisor, DFA, and eMarketer software Managed digital advertising placements via DoubleClick for Advertisers Created and analyzed weekly and daily campaign reports via Google Analytics Created weekly social media trend charts and carried out agency social media branding via Facebook, Twitter and blogging Utilized Comscore, Mediavisor, DFA, and eMarketer software