Experience

Emcara Health
• Hospitals and Health Care
• 1 - 100 Employee
• Director of Marketing

  • Apr 2023 - Present

PopHealthCare
• United States
• Hospitals and Health Care
• 200 - 300 Employee
• Director of Marketing

  • Apr 2023 - Present


PrimePay

• United States
• Software Development
• 400 - 500 Employee

• Senior Product Marketing Manager

  • Feb 2023 - Apr 2023

• Channel Marketing Manager

  • Apr 2022 - Feb 2023

  • Create and manage the marketing strategy with our referral partners in the people management, HCM, payroll and benefit’s space.• Assist partners with the ability to implement joint marketing campaigns while working closely with our sales team to align and execute on that strategy with our aligned partners.• Works collaboratively with internal teams including marketing, sales and channel, product, finance, and operations teams to drive awareness of our diverse partner ecosystem and develop supporting content and processes to support the program.• Develop and lead monthly webinars to provide value add of services to our channel partners, as well as, learning academy to share industry knowledge.• Developed and implemented a bi-monthly newsletter for our broker channel partners to share new content and industry findings. Show less



Onlife Health®

• United States
• Wellness and Fitness Services
• 100 - 200 Employee

• Sr. Marketing & Brand Manager

  • Mar 2021 - Apr 2022

  • Developed and executed the b2b marketing focus for sister company, PopHealthCare and Emcara Health.• Onlife Health Brand Manager - lead the development and execution of thought leadership, sales enablement and social strategy. • Onlife Health Member Engagement Strategist.

• Senior Marketing Manager

  • Mar 2020 - Feb 2021

  • Defines and leads the development and execution of multi-year communication and engagement strategies for consumer engagement (B2C).• Supports the development and execution of thought leadership and sales enablement communications (B2B).

• Channel Marketing Manager

  • Oct 2015 - Mar 2020

  • Responsible for the development and successful execution of the multi-year communication and engagement strategy for clients and decision makers, across multiple market segments and states, to drive increased employee engagement in health and well-being programs.• Created and implemented communication campaigns consisting of new and existing content utilizing multiple modalities – podcasts, videos, printable pieces, digital marketing, presentations, etc. • Increased bottom line revenue through the creation and implementation of newly customized engagement campaigns while leveraging KPI. • Developed and implemented a 6-week pilot campaign for large Benefits Trust resulting in an increase in yearly revenue. Results included 45% of member base cohort completing gateway activity; 64% completing second tier activity, with 85% completing second tier activity earlier than previous year. White paper developed based on my research and implementation of the custom engagement campaign.• Engaged with managers and clients (universities, employer groups, healthplans, Medicare, etc.) to develop custom campaigns to target their member base including completion of their health assessment; participation in biometric screening events; downloading and engaging with our member mobile app; etc. • Collaborated with internal and external clients to significantly improve working relationships. • Served as the SME for marketing and engagement. • Collaborated with product team on the development of the strategy for developing GTM packets - new product features and partnerships, including copy writing, developing engagement and promotional pieces (internal and external - b2b and b2c), and ensuring alignment with brand. • Managed changing email platform from fully implemented solution to a new open-sourced program, while ensuring all deliverables remained on track. • Represented marketing department in the interviewing, training, and onboarding process for cross-departmental teams. Show less

• Account Implementation Manager

  • May 2013 - Sep 2015

  • Managed client relationships and developed the strategy to meet their goals. • Collaborated and managed cross-functional teams (internal and external) to implement client’s program according to agreed up on timelines and expectations while delivering an exceptional experience. • Conducted data analysis and reporting of member outcomes and participation, including consultation with internal and external stakeholders to drive participation and client/member satisfaction. • Developed and coordinated the development of promotional and engagement materials supporting the member experience. • Promoted buy-up features and services that would support client goals and program offerings.• Participated in the interviewing process and onboarding new team members. Show less



ADP

• Lebanon
• Architecture and Planning
• 1 - 100 Employee

• Total Absence Management

  • Apr 2012 - May 2013

  • As part of the ADP acquisition of SHPS HRS; I was selected as a SME consulting on the ADP Total Absence Management product. • Collaborated with cross-departmental teams in transitioning the SHPS Absence Management System to become the ADP Absence Management system. • Served as resource for the ADP RFP and sales team on understanding the product offering and capabilities of the ADP Total Absence Management product. • Developed marketing and sales collateral relating to the Total Absence Management product (managing member absenteeism across FMLA, Short-term Disability; Sick Days, etc). • Consulted with product, compliance, and Strategic Advisory Board to develop communication materials, workflows, user guides, web UI and more.• Collaborated with the compliance team to update and develop participant communications that were user friendly, while maintaining legal requirements. • Developed training materials for clients’ use when onboarding the ADP product within their internal teams. Show less

• Marketing Specialist, Corporate

  • Jun 2010 - Apr 2012

  • Managed corporate marketing and communications projects for the company’s benefits administration and health management divisions. • Collaborated with internal and external cross-functional teams, including C-suite executives, Human Resources, product managers, sales leaders, and client service teams, to support key business objectives. • Managed multiple marketing functions including the development and execution of direct marketing campaigns, presentation development and execution, website management, corporate communications, and development of thought leadership materials including white papers, case studies, webinars, and compliance documents. • Collaborated with both internal and external legal counsel to develop and produce communications explaining benefit program compliance.• Collaborated with the marketing manager to coordinate and implement a newly designed worksite wellness campaign, that resulted in winning a performance award for its 28% reduction in total healthcare claims after the first year. • Supported the onboarding of marketing employee into a new social media position. Show less

• Client Service Manager, Total Absence Management

  • Jan 2009 - Jun 2010

  • Managed 20 client relationships ensuring the successful and compliant delivery of their absence management solution (FMLA administration). • Managed client satisfaction, retention, and management of expectations, including assessing their performance guarantees.• Managed their budget and billing. • Drove service improvement processes, while managing and resolving conflict among client and service team staff, consultants, carriers, and others. • Ensured clients were updated regarding new or developing industry trends, issues, and legislation.• Managed the implementation of a large-scale client from their current vendor to our Total Absence Management platform. Collaborated with internal and external stakeholders (including previous vendor) to develop their transition plan. Managed the development of the client specific communications and system requirements mandatory for this partnership. Succeeded in meeting the defined timeline and performance guarantees pertaining to this implementation and current deliverables. Maintained client relationship by acting as both the client service manager and implementation manager throughout this process, demonstrating strong time and project management. Show less

• Client Service Coordinator, Total Absence Management

  • Dec 2007 - Dec 2008

  • Collaborated with clients by acting as their first point of contact for questions or concerns regarding their employee’s use of FMLA.• Ensured client remained compliant with regulations, received compliance updates, etc. • Collaborated with cross-functional teams in system releases, including submitting change requests, developing test cases, and validating system changes.



Gordian Health Solutions

• Client Service Manager

  • Jun 2006 - Jan 2007

  • Managed healthcare partnership which offered personal health coaching, onsite wellness services, and health assessments for individuals and organizations throughout the United States. • Collaborated with both internal and external cross-functional teams to ensure the quality delivery of their wellness program and ensure timely problem resolution.• Coordinated and attended benefits fairs and health screenings in partnership with client to promote the wellness program. • Provided outcome reporting and recommendations for program enhancements and increasing participation to achieve client goals and objectives. Show less

• Client Service Coordinator

  • Mar 2005 - Jun 2006

  • Supported three account managers in managing 30 client accounts. • Acted as the first point of contact for cross-functional teams, including internal and external stakeholders, for client questions and concerns. • Managed the coordination of health screenings with vendor contracts, including arranging for ordering and delivery of supplies, forms, and give-away. • Attended vendor fairs to support client and employee population with understanding the product as well as in completing the necessary steps to receive benefits from program and any applicable incentives.• Developed the process and documentation for internal stakeholders to use when onboarding or implementing our wellness program for clients. This process significantly decreased miscommunication across multiple departments, ensuring clients were implemented according to their plan design. Show less