Melissa Meerapfel
VP Selection Meerapfel at M. Meerapfel Söhne Belgium- Claim this Profile
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English Native or bilingual proficiency
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French Native or bilingual proficiency
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Hebrew Full professional proficiency
Topline Score
Bio
Mark Bench
I came to know Melissia whilst initially mentoring her in aspects of production prior to starting her current project management position within the TAG Tesco agency and then as a trusted colleague within that team. Although I only worked along side her for a few months it was both an enjoyable and interesting experience Whilst I’m sure that she’s more than happy with her current employment status I would certainly recommend her to any Agency who is looking for a truly talented and creative Account Manager, that is not afraid of hard work, a worthy challenge and a tendency towards positive disruption. The advertising industry will hopefully always need intelligent people like Melissa within its ranks.
Annie Abbott
Melissa was always extremely helpful and keen to help, fulfilling all tasks I requested of her in as efficient a manner as possible. She has an upbeat and friendly demeanour and was a pleasure to work with.
Mark Bench
I came to know Melissia whilst initially mentoring her in aspects of production prior to starting her current project management position within the TAG Tesco agency and then as a trusted colleague within that team. Although I only worked along side her for a few months it was both an enjoyable and interesting experience Whilst I’m sure that she’s more than happy with her current employment status I would certainly recommend her to any Agency who is looking for a truly talented and creative Account Manager, that is not afraid of hard work, a worthy challenge and a tendency towards positive disruption. The advertising industry will hopefully always need intelligent people like Melissa within its ranks.
Annie Abbott
Melissa was always extremely helpful and keen to help, fulfilling all tasks I requested of her in as efficient a manner as possible. She has an upbeat and friendly demeanour and was a pleasure to work with.
Mark Bench
I came to know Melissia whilst initially mentoring her in aspects of production prior to starting her current project management position within the TAG Tesco agency and then as a trusted colleague within that team. Although I only worked along side her for a few months it was both an enjoyable and interesting experience Whilst I’m sure that she’s more than happy with her current employment status I would certainly recommend her to any Agency who is looking for a truly talented and creative Account Manager, that is not afraid of hard work, a worthy challenge and a tendency towards positive disruption. The advertising industry will hopefully always need intelligent people like Melissa within its ranks.
Annie Abbott
Melissa was always extremely helpful and keen to help, fulfilling all tasks I requested of her in as efficient a manner as possible. She has an upbeat and friendly demeanour and was a pleasure to work with.
Mark Bench
I came to know Melissia whilst initially mentoring her in aspects of production prior to starting her current project management position within the TAG Tesco agency and then as a trusted colleague within that team. Although I only worked along side her for a few months it was both an enjoyable and interesting experience Whilst I’m sure that she’s more than happy with her current employment status I would certainly recommend her to any Agency who is looking for a truly talented and creative Account Manager, that is not afraid of hard work, a worthy challenge and a tendency towards positive disruption. The advertising industry will hopefully always need intelligent people like Melissa within its ranks.
Annie Abbott
Melissa was always extremely helpful and keen to help, fulfilling all tasks I requested of her in as efficient a manner as possible. She has an upbeat and friendly demeanour and was a pleasure to work with.
Experience
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M. Meerapfel Söhne Belgium
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Belgium
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Software Development
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VP Selection Meerapfel
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2022 - Present
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Jovie
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Israel
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Entertainment Providers
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Freelance Marketing & Communications Consultant
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Mar 2014 - Jun 2014
o Created all copywriting o Designed and handled all online content- including following bloggers and starting a relationship with them o Managed all communications o Researched and examined market o Planned new product introduction o Highly involved with product strategy and vision. o Created all copywriting o Designed and handled all online content- including following bloggers and starting a relationship with them o Managed all communications o Researched and examined market o Planned new product introduction o Highly involved with product strategy and vision.
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Tag Worldwide
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IT Services and IT Consulting
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1 - 100 Employee
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Account Manager
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Jun 2012 - Jul 2013
o Responsible for all Tesco’s Extra & Northern Ireland advertising o Followed a brief through-out; from concept to digital or print-ready stage o Guardian for the implementation of brand guidelines & corporate identity o Confirmed accuracy of information supplied, checking & processing proofs for internal agency & client sign-off o Workied on a daily basis with media agencies, creative team, printers and suppliers o Rebranded Hilton Hotels & Resorts worldwide o Responsible for managing own Hilton properties worldwide and their national advertising
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Freelance Junior Community Manager
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Feb 2012 - Jun 2012
o Designed and launched various social media platforms for ‘The Gypsies’ o Increased online awareness by 90% within 2 weeks. o Liased directly with ‘The Gypsies’ musicians o Designed and launched various social media platforms for ‘The Gypsies’ o Increased online awareness by 90% within 2 weeks. o Liased directly with ‘The Gypsies’ musicians
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Media Buyer
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Oct 2011 - Feb 2012
o Acted as interim French market manager whilst line manager was on leave o Planned national and international Out of Home media campaigns for global clients such as Chivas, McDonalds, Credit Suisse, Tommy Hilfiger o Created experiential advertising campaign for Puig at Heathrow T5 and Total In Paris Charles de Gaule o Negotiated rates with French, English and Middle East media vendors o Acted as interim French market manager whilst line manager was on leave o Planned national and international Out of Home media campaigns for global clients such as Chivas, McDonalds, Credit Suisse, Tommy Hilfiger o Created experiential advertising campaign for Puig at Heathrow T5 and Total In Paris Charles de Gaule o Negotiated rates with French, English and Middle East media vendors
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Bournemouth University
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United Kingdom
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Higher Education
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700 & Above Employee
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BA (Hons) Advertising with Marketing & Communications (double major)
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Oct 2007 - Jul 2011
Course selection: Transnational and Multicultural Communications; Interactive Media Strategy; Creativity in Communications; Campaign Planning Course selection: Transnational and Multicultural Communications; Interactive Media Strategy; Creativity in Communications; Campaign Planning
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EJPRESS
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Spain
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Software Development
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Assistant to CEO
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Jun 2010 - Sep 2010
o Built new marketing and advertising plan in order to increase readership of e-newsletter o Restructured brand identity in order to unify EJPRESS’ image and remodelled the website o Built new marketing and advertising plan in order to increase readership of e-newsletter o Restructured brand identity in order to unify EJPRESS’ image and remodelled the website
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Merck
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Assistant to External Affairs Director
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Jun 2009 - Sep 2009
o Assisted Production Manager in writing the script, planning the schedule and directing the cameraman for an advert to increase public awareness of Merck’s social involvement program o Assisted Production Manager in writing the script, planning the schedule and directing the cameraman for an advert to increase public awareness of Merck’s social involvement program
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Lifestyle Entertainment Group
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Events Services
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1 - 100 Employee
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Assistant to Senior Sponsor Management and Production Director
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May 2008 - Oct 2008
o Brand expansion and event production for: Lufthansa, Style 360°, Supima fashion show, Metropolitan Home Showtime Premiere, Alcatel o Supported client and marketing research o Participated in casting for Alcatel’s new Chinese Spokes model o Supported talent selection (Universal recording artist - Shontelle) and sourced production items for Michael Maloney, designer on Extreme Makeover Home Edition TV show for New York Fashion Week o Brand expansion and event production for: Lufthansa, Style 360°, Supima fashion show, Metropolitan Home Showtime Premiere, Alcatel o Supported client and marketing research o Participated in casting for Alcatel’s new Chinese Spokes model o Supported talent selection (Universal recording artist - Shontelle) and sourced production items for Michael Maloney, designer on Extreme Makeover Home Edition TV show for New York Fashion Week
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Commercial Closet Association
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United States
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Non-profit Organizations
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Event production
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May 2008 - Oct 2008
o Produced the 4th Annual Image in Advertising Award, an award given out recognizing excellence in GLBT advertising. o Liaised with BDDP & Fils, Paris for their ad: “Enjoy Rugby In the Capital of Love” o Negotiated with Absolut for sponsorship o Produced the 4th Annual Image in Advertising Award, an award given out recognizing excellence in GLBT advertising. o Liaised with BDDP & Fils, Paris for their ad: “Enjoy Rugby In the Capital of Love” o Negotiated with Absolut for sponsorship
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Telemarketer
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Sep 2007 - Aug 2008
o Selling advertising slots B2B part-time whilst at University o Selling advertising slots B2B part-time whilst at University
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McCann Erickson
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Technology, Information and Internet
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Account placement
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Apr 2007 - Aug 2007
o Supported Nestlé account management team with gathering client requirements for a new advertising campaign o Managed audio and visual records for the campaign o Supported the project management for the duration of the campaign o Designed the new promotional CD-ROM and associated presentation for Universal McCann o Supported Nestlé account management team with gathering client requirements for a new advertising campaign o Managed audio and visual records for the campaign o Supported the project management for the duration of the campaign o Designed the new promotional CD-ROM and associated presentation for Universal McCann
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Israeli Defence Forces
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Armed Forces
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1 - 100 Employee
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Press Liaison Officer
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Apr 2005 - Apr 2007
o Worked directly with the international press during the 2005 Disengagement Plan of the Gaza strip and 2006 Lebanon war o Created press releases within tight timescales and under pressure o Organised and monitored interviews between press and key stakeholders o Conceived and launched a new department, monitoring online and TV news in order to address the IDF’s international image. The desk is still active today o Liased with international press as well as news agencies on a daily basis o Commanded 8 soldiers and reported directly to my First Lieutenant
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Education
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2007 - 2011
Bournemouth University, Media School
BA (Hons), Advertising, Marketing and Communications -
1999 - 2003
International School of Brussels
International Baccalaureate, History, English, Theatre, French, Math, Environmental Science, Theory of Knowledge -
1990 - 1996
Bet Aviv
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Ganenou
Community
