Melissa Martin

Marketing Director at LAB Midwest
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Milwaukee, US
Languages
  • Spanish -

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Bio

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Credentials

  • Certified Industry 4.0 Associate - Advanced Operations (Silver Level)
    SACA - Smart Automation Certification Alliance
    Nov, 2020
    - Nov, 2024
  • Preparing Workplaces for COVID-19
    OSHAcademy Safety and Health Training
    Jul, 2020
    - Nov, 2024
  • Certified Industry 4.0 Associate - Basic Operations (Silver Level)
    SACA - Smart Automation Certification Alliance
    May, 2020
    - Nov, 2024
  • Advanced Google Analytics
    Google
    Jan, 2021
    - Nov, 2024
  • Google Analytics for Beginners
    Google
    Aug, 2020
    - Nov, 2024

Experience

  • LAB Midwest
    • United States
    • Technical and Vocational Training
    • 1 - 100 Employee
    • Marketing Director
      • Aug 2018 - Present

      Our mission is to secure the American Dream for the next generation of skilled talent. As Marketing Director, I create awareness of customer success and our efforts to create pathways for CTE and STEM fields in the Midwest. I develop and implement marketing strategies for 16 product lines across 7 states, manage all content creation, leads and supplier marketing relations.-Marketing strategy, planning and implementation-Website, SEO and paid search-Lead generation and management-Email campaigns-Content creation, case studies, articles-Social media-Graphics, signage and literature-Photos and videos, editing-Tradeshow and event planning and management

  • The TechEd Podcast
    • United States
    • Online Audio and Video Media
    • Producer
      • Jan 2021 - Present

      We share conversations with leaders who are shaping, innovating and disrupting technical education.

  • RiverGlen Christian Church
    • United States
    • Religious Institutions
    • 1 - 100 Employee
    • Director of Middle School Ministry
      • Apr 2016 - Jun 2018

  • New Berlin West
    • Head Varsity Cheer and Stunt Coach
      • 2015 - Apr 2017

  • Best Version Media
    • United States
    • Advertising Services
    • 700 & Above Employee
    • AR Specialist, Manager
      • Jan 2015 - Apr 2016

Education

  • University of Wisconsin-Madison
    Bachelor's degree, English Language and Literature, General
    2010 - 2013

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