Melissa Litchfield

Founder & Creative Director at Litchfield Media
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Contact Information
us****@****om
(386) 825-5501
Location
Mobile, Alabama, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Founder & Creative Director
      • Apr 2019 - Present

      We help small businesses and online entrepreneurs rocket launch their revenue and growth with Facebook and Instagram Ads. Services Include: -Done For Your Ad Campaigns and Strategy for Evergreen Funnels and Live Launches -Done For You Funnel Builds for Evergreen Funnels and Live Launches -Lead Generation -Marketing Consulting Services -VIP Meta Ad Days -2 Hour Intensives -Guest Speaking for your group coaching programs We help small businesses and online entrepreneurs rocket launch their revenue and growth with Facebook and Instagram Ads. Services Include: -Done For Your Ad Campaigns and Strategy for Evergreen Funnels and Live Launches -Done For You Funnel Builds for Evergreen Funnels and Live Launches -Lead Generation -Marketing Consulting Services -VIP Meta Ad Days -2 Hour Intensives -Guest Speaking for your group coaching programs

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Member & Contributer
      • May 2021 - Present

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Associate Director of Community Outreach
      • Mar 2019 - Aug 2019

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Facebook Ads Manager
      • Sep 2018 - Mar 2019

      - Create and manage client campaigns on a daily basis through a strategic lens, communicating with the client, sending weekly reports and supporting the client with strategic consultations as needed. - Review, edit copy and creative. - Place and verify Facebook tracking pixel to ensure proper tracking of sales or leads. - Daily optimization of campaigns to ensure the lowest possible cost per result and an overall positive ROI. - Proactively create, execute, and optimize creative strategies to consistently drive high-quality leads, traffic & visibility. - Produce weekly reports for client accounts, recommendations and results. - Respond to client's questions and concerns in a timely manner. - Weekly training on new techniques, strategies and changes to test for better client results & campaign successes. - Communicating with clients about the success of the campaign, and offering suggestions for ways to improve. - Offers monthly client meetings & consultations for account goals and strategic success of each client account. - Participates in daily, monthly and quarterly team huddles to ensure agency team members are all meeting company goals & responsibilities. Show less

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Marketing Consultant
      • Jul 2018 - Sep 2018

  • Slice of Healthy Fitness
    • Pensacola, Florida Area
    • Social Media Manager
      • Jul 2015 - Dec 2017

      Social Media Manager executing marketing strategies for social campaigns that include strategic plans, testing, and analysis; as well as analyzing results to create actionable next steps. Analyzes accounts, campaigns, ad sets, and ad data; interprets and synthesize results. Recommends action to optimize campaigns and implement approved actions, towards client performance indicators (most often ROI, ROAS, and lead generating goals). Provides feedback/direction for social media optimization, strategy, and tactics to execute. Trained a team of 30+ on social media best practices; which included graphics, follower engagement, follower count, trends, algorithms and self promotion/marketing. Proficient in Canva, PicMonkey, Hootsuite, Buffer, Facebook Ad Manager, Facebook Business Manager, GoToWebinar, Zoom, Mailchimp, Dropbox, Google Drive, Kajabi and Later. Show less

    • United States
    • Public Health
    • 1 - 100 Employee
    • Program Coordinator, Primary Care Capacity Project
      • Oct 2012 - Jul 2015

      Working as a Program Coordinator for the Gulf Region Health Outreach Program (GRHOP): Primary Care Capacity Project (PCCP). Duties include: Finance & Operations Management, Program/Project Coordination, Contract Management and Capacity Building through Technical Assistance. Working as a Program Coordinator for the Gulf Region Health Outreach Program (GRHOP): Primary Care Capacity Project (PCCP). Duties include: Finance & Operations Management, Program/Project Coordination, Contract Management and Capacity Building through Technical Assistance.

  • Barnstable County, Department of Health and Environment
    • Barnstable/Yarmouth, Massachusetts Area
    • Assistant Sanitarian
      • May 2012 - Aug 2012

    • Community Volunteer
      • May 2011 - Aug 2012

    • Environmental Health Assistant
      • Sep 2011 - Apr 2012

    • Government Administration
    • 200 - 300 Employee
    • Health Education Intern/Project Assistant
      • May 2011 - Aug 2011

      Project Assistant for the Sun Safety and Skin Cancer Awareness program. Attended numerous Cape Cod beaches to spread a Sun Safety message to the public. Project Assistant for the Sun Safety and Skin Cancer Awareness program. Attended numerous Cape Cod beaches to spread a Sun Safety message to the public.

    • Intake Coordinator
      • Jun 2009 - Jun 2010

    • Accounting Clerk
      • Dec 2007 - May 2009

      Update case and defendant information in the Financial Management System. Process fine payments that are received through the mail for the Criminal Business office. Update case and defendant information in the Financial Management System. Process fine payments that are received through the mail for the Criminal Business office.

    • United States
    • Retail
    • 700 & Above Employee
    • Barista
      • Apr 2005 - May 2009

      Customer service. Handles money from the cash register. Surpervises every working shift. Customer service. Handles money from the cash register. Surpervises every working shift.

    • Non-profit Organizations
    • 500 - 600 Employee
    • Intern
      • Jan 2009 - Apr 2009

      Facilitates classes for young girls on different programs that Girls Inc. offers. Facilitates classes for young girls on different programs that Girls Inc. offers.

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Intern/Volunteer
      • Mar 2006 - May 2006

      Assisted clients with immigration services in Vista, Ca. Assisted clients with immigration services in Vista, Ca.

Education

  • American Public University System
    Master of Public Health (MPH), Public and Environmental Health
    2010 - 2012
  • California State University-San Marcos
    Bachelors of Arts, Criminology
    2005 - 2009

Community

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