Melissa Lawton

Production Manager at Synthetic Pictures
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Contact Information
us****@****om
(386) 825-5501
Location
Austin, Texas, United States, US

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Experience

    • United States
    • Entertainment
    • 1 - 100 Employee
    • Production Manager
      • Feb 2019 - Present

      In-house Production Manager for Award Winning Film and Commercial Production Company. - Managed $3.5M of turnkey production by overseeing end-to-end processes, from initial research through script development and distribution, for film and commercial projects - Boosted sales by researching distribution channels, strategic partnerships, event opportunities, providing insights to optimize marketing strategies and drove business growth - Reduced errors and strengthened vendor relationships by standardizing documents and automating workflows for full vendor management restructure Show less

    • United States
    • 700 & Above Employee
    • Production Manager
      • Mar 2011 - Present

      Film & Commercial Production. Managed a diverse portfolio of high-profile client accounts, including notable brands such as TxDSHS, Toyota, Duracell, Spectrum, HEB, Bud Light, San Antonio Spurs, MTV, and KIA. - Reduced expenditures up to 12.5%, enhancing profits for 20+ commercial productions by compiling and analyzing expenditure data, preparing reports, facilitating audits to ensure full compliance and receipt of cash grant for Texas Film Incentives - Led diverse teams of 20-100+ through project completion by fostering collaborative environments, leveraging strength in connectedness to ensure smooth operations and on-time productions - Streamlined project operations by anticipating and proactively addressing issues while overseeing scheduling, payroll, and insurance Show less

  • Mel's 411
    • Austin, Texas, United States
    • Founder
      • Jan 2023 - Present

      Creator of The Ultimate Production Cheat Sheet, a tool to revolutionize production management by centralizing key information in user-friendly format. - Bridge a market gap by developing all-in-one production management tool using the power of AI to generate automation scripts that prompt and populate data as producers and assistants input project specifics - Streamlined data and task management by designing and engineering dynamic features – including contract tracking, talent booking, and crew, vendor, and financial management (petty cash, per diem, and meal penalty calculations) - Ensured accurate budget handing and crew satisfaction by implementing financial tracking tools and meal plan Show less

    • United States
    • Movies, Videos, and Sound
    • Casting Assistant
      • Jan 2014 - Jul 2022

      Managed casting processes for over 40 auditions across various mediums. Clients included VH1, CiCi's Pizza, Sea World, HEB, Farmers Insurance, Nature’s Variety, Spectrum, James Avery, Advance Auto Parts and BJ’s Brewhouse. - Devised strategies to overcome geographic and demographic challenges, extending research and casting reach to cities with more diverse makeup to source actors who could accurately portray individuals from different regions - Spearheaded casting for 5 episodes of VH1's "My True Crime Story," filmed in Texas, involving precise matching of lead actors to real individuals, and casting 20 culturally and racially sensitive roles per episode - Streamlined audition management by implementing strategic organization and detailed note-taking methods, ensuring efficient movement of actors through the audition process Show less

Education

  • Northwest Vista College
    2004 - 2006
  • American Musical and Dramatic Academy
    Professional Certificate, Acting and Performing Arts Program
    2006 - 2008
  • Business Boutique
    Business
    2017 - 2017
  • Center for Nonprofit Studies ACC Highland Business Center
    Leadership
    2019 - 2019

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