Melissa La Forest
Sales Director at Lawtrades- Claim this Profile
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Topline Score
Bio
Pam Kavalam
I worked with Melissa at ClassPass - she was on the account management and I worked in enablement for that team. As an account manager, she was thoughtful, calm under pressure and great at explaining complex concepts. She proactively asked to take on a side project with me- creating training materials on a particularly complicated Salesforce process. She created a clear, step-by-step deck that we used not only to train new hires but as a reference for current account managers. She was a joy to work with and I looked forward to meeting with her each week!
Hanna Showers, PMP
Not only is Melissa an absolute hoot to work with, she’s a smart, adaptable, and effective leader. I was impressed by Mellissa’s ability to handle even the toughest clients - effortlessly. That skill often takes years to develop among customer service professionals, but it seemed to come perfectly naturally to her. During my time working with Melissa, she consistently met KPI goals while looking to help others and expand her role at the company. I am excited to see where her career takes her next! Any company would be lucky to have Melissa on their team.
Pam Kavalam
I worked with Melissa at ClassPass - she was on the account management and I worked in enablement for that team. As an account manager, she was thoughtful, calm under pressure and great at explaining complex concepts. She proactively asked to take on a side project with me- creating training materials on a particularly complicated Salesforce process. She created a clear, step-by-step deck that we used not only to train new hires but as a reference for current account managers. She was a joy to work with and I looked forward to meeting with her each week!
Hanna Showers, PMP
Not only is Melissa an absolute hoot to work with, she’s a smart, adaptable, and effective leader. I was impressed by Mellissa’s ability to handle even the toughest clients - effortlessly. That skill often takes years to develop among customer service professionals, but it seemed to come perfectly naturally to her. During my time working with Melissa, she consistently met KPI goals while looking to help others and expand her role at the company. I am excited to see where her career takes her next! Any company would be lucky to have Melissa on their team.
Pam Kavalam
I worked with Melissa at ClassPass - she was on the account management and I worked in enablement for that team. As an account manager, she was thoughtful, calm under pressure and great at explaining complex concepts. She proactively asked to take on a side project with me- creating training materials on a particularly complicated Salesforce process. She created a clear, step-by-step deck that we used not only to train new hires but as a reference for current account managers. She was a joy to work with and I looked forward to meeting with her each week!
Hanna Showers, PMP
Not only is Melissa an absolute hoot to work with, she’s a smart, adaptable, and effective leader. I was impressed by Mellissa’s ability to handle even the toughest clients - effortlessly. That skill often takes years to develop among customer service professionals, but it seemed to come perfectly naturally to her. During my time working with Melissa, she consistently met KPI goals while looking to help others and expand her role at the company. I am excited to see where her career takes her next! Any company would be lucky to have Melissa on their team.
Pam Kavalam
I worked with Melissa at ClassPass - she was on the account management and I worked in enablement for that team. As an account manager, she was thoughtful, calm under pressure and great at explaining complex concepts. She proactively asked to take on a side project with me- creating training materials on a particularly complicated Salesforce process. She created a clear, step-by-step deck that we used not only to train new hires but as a reference for current account managers. She was a joy to work with and I looked forward to meeting with her each week!
Hanna Showers, PMP
Not only is Melissa an absolute hoot to work with, she’s a smart, adaptable, and effective leader. I was impressed by Mellissa’s ability to handle even the toughest clients - effortlessly. That skill often takes years to develop among customer service professionals, but it seemed to come perfectly naturally to her. During my time working with Melissa, she consistently met KPI goals while looking to help others and expand her role at the company. I am excited to see where her career takes her next! Any company would be lucky to have Melissa on their team.
Experience
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Lawtrades
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United States
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Internet Marketplace Platforms
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1 - 100 Employee
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Sales Director
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Mar 2023 - Present
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Sr. Account Manager
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Sep 2020 - Mar 2023
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ClassPass
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United States
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Consumer Services
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300 - 400 Employee
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Account Associate
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Feb 2019 - Jun 2020
Provided strategic leadership and management of accounts, responding to a high volume of strategic and transactional partner outreach based on client level and urgency. Delivered customer-focused and high-quality service while also troubleshooting, negotiating, and resolving partner issues. • Managed a book of 100+ business accounts, building long-term and successful partnerships. • Contributed to soft churn and escalation projects, contributing to Account Associate and Success Team goals. • Decreased onboarding time for new hires. Developed clear communication systems for processes and best practices resulting in increased output, decreased SLA times, and new collaboration between departments.
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Partner Development
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Feb 2018 - Feb 2019
Researched, prospected, and sold new partners in target areas, including expanding the company’s geographic footprint within 5+ markets. Mentored new Partner Development employees, focusing on successful onboarding and training during the first weeks at ClassPass. • Consistently exceeded monthly sales goals by an average of 12% while maintaining daily metrics. • Provided leadership on the UK Expansion Team, supporting the UK market launches, while re-engaging lost accounts to meet aggressive sales goals. • Focused on ClassPass wellness in Q3 and Q4 of 2018 to work towards wellness company OKRs of achieving over 250 wellness partners.
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Praha Inc.
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Missoula, Montana, United States
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Catering Event Manager
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Jan 2015 - Feb 2018
Coordinated community and private events, logistics, RFPs, and client contracts. Organized and processed financial reports, marketing initiatives, event coordination, inventory management, staff training, and payroll processes. Implemented sales goals for staff to increase and exceed business goals each quarter. • Hired and managed staff consisting of between 5 and 90 employees for simultaneous events. • Increased overall sales goals by 25% in 2015, 45% in 2016, and 40% in 2017. • Cultivated relationships with the companies’ largest clients, including the University of Montana, Big Sky Brewing Company, and the Missoula Downtown Association.
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Park City
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United States
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Recreational Facilities
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100 - 200 Employee
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Snowboard Coach
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Nov 2008 - May 2015
Provided client-focused snowsports instruction to high-profile clientele of all ages and abilities. AASI level 2, AASI Freestyle level 1. Guided the Canyons First Tracks program, leading journalists, celebrities, and other individuals on early morning resort tours. • Earned recognition as the most requested snowboard instructor of the year, bringing in the highest sales totals for the 2013 – 2014 skiing season. • Trained instructors, developing on-boarding programs and performance standards for Snowsports school. • Served as the head coach for women’s snowboard programs, developing female-focused trainings.
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Vail Resorts
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United States
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Hospitality
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700 & Above Employee
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Event Sales Coordinator
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Apr 2014 - Nov 2014
Coordinated, processed, and monitored financial and administrative operations. Maintained detailed records, processed reports, and prioritized schedules, ensuring timely and accurate completion within business guidelines. • Performed in-house audits, scheduled resort events, and maintained an open line of communication with multi-disciplinary departments. Quickly and effectively resolved any inter-departmental challenges. • Coordinated event details for the 2014 Winter Olympics U.S. Athlete Media Summit, 2014 Adobe Summit.
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Education
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2003 - 2007
Davis and Elkins College
Bachelors, Business Management and Marketing
Community
