Melissa Kenny
Creative Strategist, Writer & Editor at Freelance, Self Employed- Claim this Profile
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Bio
Jamie Gagliardi
Mel holds the secret on how to bring a brand to life! Her quirky yet engaging content provides a certain tone of voice that cuts through the crowd. She adds an extra layer to all of our customer messaging, enhancing the overall customer experience. Mel applies a refreshing strategy-remember your customer is human!
LinkedIn User
Mel is an exceptional person to work with and also an exceptionally talented creative. She can make any sentence better and is THE BEST at what she does. She can put her creative flair on even the most mundane of topics and turn it into something quirky and fun.
Jamie Gagliardi
Mel holds the secret on how to bring a brand to life! Her quirky yet engaging content provides a certain tone of voice that cuts through the crowd. She adds an extra layer to all of our customer messaging, enhancing the overall customer experience. Mel applies a refreshing strategy-remember your customer is human!
LinkedIn User
Mel is an exceptional person to work with and also an exceptionally talented creative. She can make any sentence better and is THE BEST at what she does. She can put her creative flair on even the most mundane of topics and turn it into something quirky and fun.
Jamie Gagliardi
Mel holds the secret on how to bring a brand to life! Her quirky yet engaging content provides a certain tone of voice that cuts through the crowd. She adds an extra layer to all of our customer messaging, enhancing the overall customer experience. Mel applies a refreshing strategy-remember your customer is human!
LinkedIn User
Mel is an exceptional person to work with and also an exceptionally talented creative. She can make any sentence better and is THE BEST at what she does. She can put her creative flair on even the most mundane of topics and turn it into something quirky and fun.
Jamie Gagliardi
Mel holds the secret on how to bring a brand to life! Her quirky yet engaging content provides a certain tone of voice that cuts through the crowd. She adds an extra layer to all of our customer messaging, enhancing the overall customer experience. Mel applies a refreshing strategy-remember your customer is human!
LinkedIn User
Mel is an exceptional person to work with and also an exceptionally talented creative. She can make any sentence better and is THE BEST at what she does. She can put her creative flair on even the most mundane of topics and turn it into something quirky and fun.
Experience
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Xamarin Developer
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United Kingdom
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Software Development
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400 - 500 Employee
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Creative Strategist, Writer & Editor
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Sep 2011 - Present
Refinery29, Elle, Man Repeller, ASOS, BuzzFeed, Farfetch, Pedestrian TV, Oyster Magazine. Refinery29, Elle, Man Repeller, ASOS, BuzzFeed, Farfetch, Pedestrian TV, Oyster Magazine.
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Founder & Author
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Jan 2016 - Present
Conceived & built the viral meme account, @tinygentleasians to 200k+ followers. In 2020, I wrote a book & calendar by the same name, published by esteemed New York house, Rizzoli. https://melissa-kenny.com/press Conceived & built the viral meme account, @tinygentleasians to 200k+ followers. In 2020, I wrote a book & calendar by the same name, published by esteemed New York house, Rizzoli. https://melissa-kenny.com/press
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ZitSticka™
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Director Of Communications
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Sep 2018 - Jan 2023
As ZitSticka's first hire, I laid the foundations for the brand to enter the market: From scratch, creating brand identity & personality, and steering conceptual advertising, social media strategy, product positioning and product marketing. During my tenure, I developed messaging for every touchpoint of the business; guiding a team of 30+ in disseminating product, marketing and advertising communications to customers, collaborators and investment prospects. As ZitSticka's first hire, I laid the foundations for the brand to enter the market: From scratch, creating brand identity & personality, and steering conceptual advertising, social media strategy, product positioning and product marketing. During my tenure, I developed messaging for every touchpoint of the business; guiding a team of 30+ in disseminating product, marketing and advertising communications to customers, collaborators and investment prospects.
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So Social It Hurts
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Australia
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Advertising Services
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Social Media Strategist
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Jun 2016 - Jul 2017
Agency strategist directing the content strategy, brand voice and performance for a range of hospitality and CPG clients. Agency strategist directing the content strategy, brand voice and performance for a range of hospitality and CPG clients.
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FARFETCH
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United Kingdom
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Software Development
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700 & Above Employee
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Lead Editor
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Sep 2016 - May 2017
Managed a team of five writers in creating sales-driving, SEO-optimized editorial content to support the commercial goals of the multi-brand luxury fashion platform. Editing and reworking articles to reflect brand voice using light-touch conversion strategies. Managed a team of five writers in creating sales-driving, SEO-optimized editorial content to support the commercial goals of the multi-brand luxury fashion platform. Editing and reworking articles to reflect brand voice using light-touch conversion strategies.
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ASOS.com
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United Kingdom
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Retail Apparel and Fashion
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700 & Above Employee
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News & Fashion Editor AU
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Jun 2015 - Jun 2016
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House of Quirky
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Australia
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Retail Apparel and Fashion
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1 - 100 Employee
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MINKPINK Communications & Content Editor
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Dec 2014 - Jun 2015
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Oyster Media Group
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Australia
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Book and Periodical Publishing
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1 - 100 Employee
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Digital Writer
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Jun 2012 - Jun 2014
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Pedestrian Group
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Australia
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Media and Telecommunications
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1 - 100 Employee
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Freelance Writer
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Apr 2012 - Jun 2013
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Education
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2010 - 2012
The University of New South Wales
B. Media & Communications, Journalism -
2008 - 2009
FBI Fashion College
Bachelor Business Fashion
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