Melissa Taylor

Social Media Manager at Camelot Illinois
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Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Social Media Manager
      • Feb 2022 - Present

      Chicago, Illinois, United States

    • Digital Marketing - Social Media Specialist
      • Nov 2019 - Feb 2022

      Greater Chicago Area • Builds Illinois Lottery presence on Facebook, Instagram, Twitter, and YouTube by creating and developing the company’s social media content calendar • Utilizes social analytic reporting tools to create and recommend strategic content creation and distribution to leadership • Project manages social media assets for PR events, brand guideline adherence, and written briefs for asset requests from the Marketing and Digital Teams • Researches social media trends to provide insightful, and… Show more • Builds Illinois Lottery presence on Facebook, Instagram, Twitter, and YouTube by creating and developing the company’s social media content calendar • Utilizes social analytic reporting tools to create and recommend strategic content creation and distribution to leadership • Project manages social media assets for PR events, brand guideline adherence, and written briefs for asset requests from the Marketing and Digital Teams • Researches social media trends to provide insightful, and action-oriented strategy • Manages the company’s community on all social channels, including proactive and reactive responding to audience questions • Collaborates with Marketing and Digital Teams to develop social strategy for key campaigns, promotions, and competitions, etc. • Works with the Design Team to create relevant, eye-catching, and engaging assets for all social media channels • Monitors social channels and marketing activities during peak and weekend hours to ensure the community receives consistent and reliable information

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Marketing Consultant
      • Apr 2019 - Oct 2019

      Greater Chicago Area Worked with influencers in the wellness and automotive industry, as well as an independent film production company. • Social Media Management for Facebook and Instagram, resulting in increased followers and engagement • Content Curation - photography and copywriting • Facebook Ad Management for independent film launch • Business Partnership Management - managed partnerships between influencers and organizations (i.e., sponsored posts, podcast appearances, gifted collaborations… Show more Worked with influencers in the wellness and automotive industry, as well as an independent film production company. • Social Media Management for Facebook and Instagram, resulting in increased followers and engagement • Content Curation - photography and copywriting • Facebook Ad Management for independent film launch • Business Partnership Management - managed partnerships between influencers and organizations (i.e., sponsored posts, podcast appearances, gifted collaborations, etc.) Show less

    • United States
    • Chemical Manufacturing
    • 100 - 200 Employee
    • Social Media and Content Specialist
      • Nov 2014 - Mar 2019

      • Managed all social media platforms for company’s five brands and 900,000+ followers • Conceptualized, planned, created, and edited daily photo and video content for Facebook, Instagram, and Twitter • Created and managed Gold Eagle’s first influencer programs for the company’s top two global brands, including research, outreach, partnerships, and continuing community engagement • Grew company’s followers by 300,000+ and increased engagement on all social media platforms year over… Show more • Managed all social media platforms for company’s five brands and 900,000+ followers • Conceptualized, planned, created, and edited daily photo and video content for Facebook, Instagram, and Twitter • Created and managed Gold Eagle’s first influencer programs for the company’s top two global brands, including research, outreach, partnerships, and continuing community engagement • Grew company’s followers by 300,000+ and increased engagement on all social media platforms year over year • Reported on social media and influencer key performance indicators (KPIs), and provided recommendations for strategy to leadership • Planned, created, and implemented content calendar for Facebook, Instagram, and Twitter • Represented the company at monthly national events, shows, and auctions, curating on-brand content for all 15 social media channels • Wrote, edited, and published copy for online blogs and industry magazine publications • Lead Digital Marketing Internship program • Ghost-wrote for Gold Eagle’s enthusiast-brand figurehead by conducting research interviews with subject matter experts, writing content, and editing articles for online publication Show less

    • United States
    • Internet Publishing
    • 500 - 600 Employee
    • Writer
      • Mar 2013 - Dec 2013

      UIC chapter • Writing weekly column for online magazine • Topic creation and subject research • Co-writing with fellow columnists

    • United States
    • Civic and Social Organizations
    • Marketing/Social Media Intern
      • May 2013 - Aug 2013

      Countryside, IL • Managing ongoing company marketing/press projects • Writing internal and external communications • Writing press releases to promote community awareness of company news • Creating and updating web pages with a Content Management System

    • Assistant Editor
      • Aug 2011 - Dec 2011

      Glen Ellyn, IL • Transcribing/editing submissions and copy editing • Contributing to layout designs • Distribution of magazine and office management • Advertising and marketing the magazine and special events • Coordinating and setup of special events

Education

  • University of Illinois at Chicago
    B.A. English, Media, Rhetorical, and Cultural Studies

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