Experience

Yokohama Tire Corporation

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Sr. Events and Sponsorships Specialist

  • Jan 2020 - Present

  • Plan and execute high level corporate events such as national sales meetings, tradeshow exhibitions & hospitality parties for SEMA, MinExpo, ConExpo, TMC, Big O Tires & Midas.• Manage & implement destination incentive trips for our sales team. Trip organization involves; booking travel, transportation, group meals, presentations and onsite sightseeing & leisure activities. Locations include London, Las Vegas, Moab, Vancouver etc.• Oversee Spartan Race sponsorship and manage nationwide activation plan.

• Events and Sponsorships Specialist

  • Jul 2015 - Jan 2020

  • Manage activation elements for Yokohama’s Chelsea F.C. programming in the US Market. Plan and activate incentive trips to London, Chelsea F.C. US summer tour activities, youth soccer tournament entitlements & community soccer clinics.• Expanded Yokohama’s presence in US market through jersey sponsorships of six youth soccer clubs in target sales markets. Created sales rebate program for parents, coaches & employees of each club along with a reward program recognizing players philanthropic efforts, scholarly achievements and integrity.



Marketing Werks

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Coordinator

  • Mar 2014 - Jul 2015

  Verizon Local Market Strategy Team• Oversaw management of Verizon West Area Verizon market teams in LA and Las Vegas• Increased program budget by more than 10% through relationships with regional and area clients• 2014 Marketing Werks Program of the Year recipient. Commended for being first program in agency history to contribute to client’s financial bottom line.• Onsite sales component drove over 406 new lines and 210 renewals exceeding program goal by 427%Copa Univision• Oversee planning and execution of nationwide soccer tournament consisting of over 15 markets and 20,000 players and 2,200 teams.• Exceeded client goals for revenue and player registration for first three tournaments of the year by 64% and 78% respectively.

• Account Coordinator

  • Mar 2013 - Mar 2014

  Verizon STAPLES Center Sponsorship Program• Supervised permanent 15’ x 40’ in-house Verizon Studio and 13 staff, worked with onsite AEG/STAPLES Management to manage 180 events per year.• Developed custom LA Kings overlay initiative which generated 9% revenue increase of program budget • Managed studio refresh including updating build, digital interactive, product updates and social integrationsVerizon INDYCAR Series• Managed 40’ x 40’ Verizon INDYCAR Fan Village activation including collaborating with internal creative/operations teams to design/produce onsite physical and digital assets • Drove INDYCAR App downloads to a 401% YOY lift over 2014

• Assistant Account Coordinator

  • Oct 2012 - Mar 2013

• Tour Manager

  • Jan 2011 - Oct 2012



Sunrise Catering

• Event Coordinator

  • Nov 2007 - Jan 2011